Gordon Graham “That Whitepaper Guy”
Feb 08, 2017
The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential…
Thought Leadership How-To
Jun 16, 2016
Thought Leadership: How To Do It You’ve made a decision to take your business game to the next level. You know a thought leadership campaign will get you there. So, how do you do it? How to Develop a Thought…
Six Tips for Repurposing Your Copy
Sep 25, 2015
By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers…
The Four Most Common Mistakes in Whitepapers
Apr 30, 2021
Producing successful whitepapers takes a combination of skill and creativity. It requires a practical approach that can help writers get their message out there and, in turn, provide readers with the information they seek. However, there are cases in which…
How to Conduct Research for a Successful Whitepaper
Mar 02, 2021
In business, whitepapers provide companies and professionals with the opportunity to communicate knowledge and share information. To make a whitepaper truly valuable, the information contained in it must reflect careful and diligent research, which then serves as the backbone of…
Must-Have Components of an Effective White Paper
Feb 23, 2021
“White Paper” or “Whitepaper” Research shows that the term “whitepaper” originated with the British government and was a more concise version of an in-depth “blue book.” Both terms were derived from the color of the document's cover. The terms “white…
What Are Whitepapers?
Feb 19, 2021
A whitepaper is a written document that provides information on a specific topic. Companies and organizations use them to raise awareness of a particular topic or provide information on how their products or services can solve a problem. Whitepapers are…
When It Comes to MMbbl vs. Mbbl, You Can’t Be…
Aug 27, 2018
Fun fact! MMbbl and Mbbl can mean the same thing. Our writing team was recently working on a whitepaper and needed to pull some statistics about oil production volume. We noticed that, in some of the sources we used, “Mbbl”…
Writing with SMEs
Mar 08, 2017
As a marketing specialist, you recognize that SMEs (subject matter experts) are critical to effective content marketing. They’re authorities on your company’s products and services. Without them, your company couldn’t run—and it would be nearly impossible to create detailed content…
Gordon Graham “That Whitepaper Guy”
Feb 08, 2017
The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential…
Thought Leadership How-To
Jun 16, 2016
Thought Leadership: How To Do It You’ve made a decision to take your business game to the next level. You know a thought leadership campaign will get you there. So, how do you do it? How to Develop a Thought…
Six Tips for Repurposing Your Copy
Sep 25, 2015
By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers…
The Four Most Common Mistakes in Whitepapers
Apr 30, 2021
Producing successful whitepapers takes a combination of skill and creativity. It requires a practical approach that can help writers get their message out there and, in turn, provide readers with the information they seek. However, there are cases in which…
How to Conduct Research for a Successful Whitepaper
Mar 02, 2021
In business, whitepapers provide companies and professionals with the opportunity to communicate knowledge and share information. To make a whitepaper truly valuable, the information contained in it must reflect careful and diligent research, which then serves as the backbone of…
Must-Have Components of an Effective White Paper
Feb 23, 2021
“White Paper” or “Whitepaper” Research shows that the term “whitepaper” originated with the British government and was a more concise version of an in-depth “blue book.” Both terms were derived from the color of the document's cover. The terms “white…
What Are Whitepapers?
Feb 19, 2021
A whitepaper is a written document that provides information on a specific topic. Companies and organizations use them to raise awareness of a particular topic or provide information on how their products or services can solve a problem. Whitepapers are…
When It Comes to MMbbl vs. Mbbl, You Can’t Be…
Aug 27, 2018
Fun fact! MMbbl and Mbbl can mean the same thing. Our writing team was recently working on a whitepaper and needed to pull some statistics about oil production volume. We noticed that, in some of the sources we used, “Mbbl”…
Writing with SMEs
Mar 08, 2017
As a marketing specialist, you recognize that SMEs (subject matter experts) are critical to effective content marketing. They’re authorities on your company’s products and services. Without them, your company couldn’t run—and it would be nearly impossible to create detailed content…
Gordon Graham “That Whitepaper Guy”
Feb 08, 2017
The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential…
Thought Leadership How-To
Jun 16, 2016
Thought Leadership: How To Do It You’ve made a decision to take your business game to the next level. You know a thought leadership campaign will get you there. So, how do you do it? How to Develop a Thought…
Six Tips for Repurposing Your Copy
Sep 25, 2015
By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers…