The Writers For Hire can help you plan your website content so it meets (or exceeds) every benchmark and helps you grow your business.
Our Website Content Planning Process
Our multi-faceted process includes:
Assessment
- Analytics research. Utilizing tools like Google Search Console and Google Trends, our project managers can help you identify the latest content trends in your industry. We also analyze search engine page rankings to help improve ranking for important keywords and get better click-through rates.
- Target analysis. Who is your ideal customer? What are their pain points? How do their online behaviors affect their buying decisions? Answering these and other questions helps keep your content focused and on track.
- UX review. How easy is it for users to navigate through the website?
- Content clarity analysis. Does your content deliver the information readers are looking for? Is it easy for them to accomplish what they want to on your site?
- Content audit. Our teams will work with your SMEs to create a map of your existing content then identify what’s missing or out of date. From there, your project manager will develop a plan for filling in the gaps or updating your content.
Strategy
- Goal setting. What do you want your content to achieve? Turn more readers into buyers? Educate your audiences? Improve SEO? Communicate more clearly? We’ll facilitate your team’s goal setting activities then help you create production benchmarks to keep your website development or updates on track.
- Style guides. Before typing the first word, we’ll provide everyone working on your content campaign with a style guide. Think of it as a set of rules that keeps everyone on the same page. Your style guide will provide instructions on grammar, spelling, formatting, and punctuation — even company or SME preferences on things like capitalization and titles. Although created for your website, the style guide will likely become an important tool for communication assets throughout your business or organization.
- Governance. We’ll help you develop the policies and procedures that go into creating and maintaining a website, from identifying roles and responsibilities for writing and approvals to ensuring your site meets Web Content Accessibility Guidelines (WCAG).
- SEO. Utilizing key search analytics discovered at the beginning of the planning process, our copywriters define user intent and keyword selection. We can then decide on page titles, headings, meta descriptions, and linking strategies.
Layout
- Categorizing content. It may seem obvious, but content should be grouped by similar topics so readers can immerse themselves in what they’re interested in. Organizing content — blog posts, service pages, videos, FAQs, and so on — improves SEO and makes your website easier to use.
- Navigation and site structure. Using best practices, we’ll help you create the navigation that takes readers comfortably through your website, even if it’s hundreds of pages long. We’ll also help you develop the site structure (or site map) — the pages on your website and how they link to one another.
- Information architecture. We’ll work with your designer to structure your site so it’s easy for users to search for, browse through, and locate relevant information. That includes considering page layout and graphic elements including titles, headings, whitespace, and images.
- Outlines. Once we decide on page layouts, our copywriters will write an outline of each piece to ensure that no information is left out. An outline provides a solid framework for content direction and ensures optimal quality control.
Scheduling and Management
- Content calendar. We’ll help you keep development on track by managing deliverable dates, including first drafts, revisions, signoffs and authorizations, and go-lives. Once your site is up and running (or updated), we’ll help you schedule blogs, videos, and other content to keep things consistently fresh and improve SEO.
- Project management. We’ll help you decide on a project management system suitable for your organizational needs. But if you prefer us to handle everything, we use an award-winning project management tool, making it simple for our teams to collaborate with your SMEs, keep track of version control, and manage deadlines effectively.
The Writers for Hire Difference
The Writers For Hire is so much more than a writing agency. We’re a team of like-minded writers, editors, and project managers focused on delivering high-value content.
For nearly two decades, our teams have been going above and beyond to offer quality design, planning, and writing services. As a result, many of our corporate clients include Fortune 500 companies, and we’ve become longstanding partners in their content creation campaigns.
We take our work seriously and will do what it takes to ensure your complete satisfaction with the finished product.