Innovating with Heart: How a German Team is Redefining Shelter…
Dec 24, 2024
Sometimes, the best ideas are born from compassion. In 2018, a group of six visionary business experts in Ulm, Germany, decided to tackle a pressing issue: the dangers faced by homeless individuals sleeping on the streets, exposed to harsh weather…
Should You Give LongShot AI a Shot?
Dec 19, 2024
Given the speed with which the world of digital content is evolving, it's more important than ever to produce high-quality, engaging, and accurate content. Businesses, marketers, and freelancers are under increasing pressure to create content that captures attention, ranks well…
Looking Beyond HARO/Connectively for Link Building and Visibility
Dec 02, 2024
Connectively began in 2008, as many business concepts likely have—through a Facebook group that brought people together to meet mutual needs. The group served as a hub where journalists could query experts on nearly any topic, and those with answers…
How Do Writers Learn About Their Client's Business?
Oct 09, 2024
Dear Mr. Higgonbottom, How long does it take to understand a client's business you write for? What are some tips for learning about a business you aren't very familiar with? Dear Writer, That's a great question! The ability to quickly…
The Psychology of Font Choice: How Typography Impacts Content Engagement
Jul 19, 2024
Picture it: You’re at your desk, on your phone, doing what? Scrolling, scrolling, scrolling. All day long, we’re bombarded with content in all its glory and in all its forms—podcasts, user manuals, video ads, photo posts and memes, blogs, reports……
The B2B Content Marketing Process Demystified: 10 Steps to Success
Jun 21, 2024
Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector. Its benefits are manifold: Search engines favor it for providing relevant answers to user queries, and, most importantly, users appreciate free…
Content Marketing Strategies: A Tale of 3 Brands
Apr 26, 2024
If the maxim “Content is King” is still true (it is), there’s one obvious reason: Strategic content marketing works. When a business uses a well-calculated strategy to create, coordinate, place, and maintain superb digital content, good things can happen. In…
How to Use AI to Power Up Your Marketing Communication…
Apr 09, 2024
In today's ever-evolving digital landscape, executing an effective marketing communication strategy calls for more than crafting catchy messages and choosing the right platforms. Luckily, with the development of Artificial Intelligence (AI), businesses have access to a remarkable tool that can…
5 Ways to Make Your Content Marketing Campaign About Your…
Mar 29, 2024
Communication is a two-way street, where information flows in one direction and back in the other. When communication works well, all parties get their message across effectively. However, in order for messages to get across, every interlocutor must listen more…
Harnessing AI Created Content for Thought Leadership Success
Mar 26, 2024
Artificial Intelligence (AI) has emerged as a valuable ally for authors, supporting them in various facets of the creative process. AI tools can assist writers with brainstorming ideas, generating content, and even refining language. AI’s ability to analyze vast datasets…
Why and How to Identify Your Target Audience
Mar 19, 2024
When it comes to content marketing, you may think that content creation is the key element to focus your efforts on. You're not wrong, exactly. However, finding your target audience is just as imperative if your content is going to…
The 4 Steps to Growing an Audience for Your Content…
Mar 01, 2024
Okay, let’s be honest: Person to person, writer to writer—writer’s honor, we don’t judge! —as much as we like to say we write as a means to honor our drive to create content, we also write with the intention of…
How to Be a PR Pro for Your B2B Content…
Feb 27, 2024
Making content is one thing but getting it in front of the right people is entirely another. Think about it: Between the extensive amount of content that’s published every day, all the different types and focal points of content, and…
B2B Social Media Tips by Industry. We Know You Want…
Feb 23, 2024
If your content marketing agency is having a hard time getting creative with your business-to-business (B2B) products, they aren't alone. While business-to-consumer (B2C) brands seem to effortlessly push out content that inspires dozens of comments and hundreds of clicks, content…
Scheduling Your Content Campaign
Feb 20, 2024
Call it a content schedule, a content calendar, a content marketing plan, an editorial calendar, or anything you like. Whatever you call the document that puts—and keeps—your content campaign on schedule, it’s a necessity given the current nature of marketing.…
Decoding Confusing Terms in Content Marketing
Feb 02, 2024
In the world of content overload, the key to standing out among your competitors is your content marketing campaign. Great content campaigns— as part of a solid overall content marketing strategy—provide customers with highly useful information, deliver value, and help…
Planning Your Digital Marketing Content
Jan 30, 2024
Today, content isn’t a “frill” ornamenting your marketing strategy; to a large extent, it is the strategy. And a content-centered strategy requires a plan. Sprinkling random content “here and there” doesn’t constitute a content plan. It’s certainly better than nothing,…
“Talk Crude” Campaign: A Case Study
Sep 01, 2023
Running a successful public awareness campaign that inspires positive change and drives action is a rewarding, though challenging, marketing endeavor. If you’re interested in creating an awareness campaign and need some inspiration of your own, the case study below is…
The Power of Great Content: Write Your Way to Superior…
Nov 15, 2022
Excellent brand awareness is essential for business growth, and the key to driving high levels of brand awareness is implementing a robust content marketing strategy. As the title of the research paper by Müller and Christandl 2019 suggests, “Content is…
5 Ways Writing a Nonfiction Book Can Help You Grow…
Oct 28, 2022
“Your business and results are a reflection of you. Your business and results will grow in direct proportion to your own growth.”— James Arthur Ray Growing your business is no easy task. It takes time and dedication to build a…
How Great Content Can Improve Customer Retention
Sep 09, 2022
How can all your created content serve the goal of retaining customers? That’s an important question because your current customers are valuable; they are the ones who have already bought into your product or service. And consider the potential impact…
All About Content Creation: How Content Creation Helps Businesses Grow
Sep 02, 2022
In today’s uber-competitive business environment, content is king. Brands that produce fresh, engaging, and relevant content stand out among their competitors. According to data by HubSpot, 90% of brands plan to continue focusing on content creation in 2022 and beyond.…
Your Thought Leadership Book: Why Hire a Writing Agency?
Jul 18, 2022
You are a seasoned expert in your industry, and you've always wanted to write a thought leadership book. But a book is a big project. Where do you start? How do you organize your knowledge? How do you know your…