Tag: Stakeholder Communications
How to craft a winning press release
What is a press release and how is it used? The first press release was facilitated by public relations industry “founder, Ivy Lee, in response to a 1906 New Jersey train wreck. Lee wanted to ensure that details about the crash were communicated from the Pennsylvania Railroad to media (in this case, The New York Times). The idea was generated based on Lee’s philosoph...
August 17, 2017 READ MORE
Thought leadership has helped super-majors, like Shell Oil, refashion their image from producer to high-tech energy solutions guru. And it enabled DrillingInfo to shed the "data company" label and be seen as an industry intelligence leader. Saudi Aramco sponsors an annual global thought leadership forum; news source PennEnergy has launched a Global Thought Leaders Series ...
December 8, 2016 READ MORE
By Tina M. Liljedahl Tina Liljedahl is a marketing and business consultant who has over 10 years of experience in leadership development with an emphasis on improving communication in the workplace. Open door policies are designed to increase communication by providing a safe and secure way for employees to voice concerns, resolve issues, and provide new ideas. In my wor...
November 2, 2015 READ MORE