Tag: Social Media
Twitter: To Follow, or Not to Follow?
As I was writing my last blog about Twitter etiquette, a question came up: What is the etiquette on following people? Should you follow everyone who follows you, or not? I went on a quest to find out what the best practice regarding Followers vs. Following on Twitter. The answers, it seems, are largely unclear, but there are a lot of theories out there. The Naysayers �...
September 18, 2009 READ MORE
Astroturfing: The Icky Side of Social Media Marketing
It’s disingenuous. It’s dishonest. And, it’s everywhere. It’s called “astroturfing”. Chances are, you’ve been exposed to it. And, if the folks behind it have done their jobs right, the chances are pretty good that you didn’t even know it. Social media is powerful stuff. In its most basic form, it’s the high-tech equivalent of your best friend recommendi...
September 11, 2009 READ MORE
So, we all know that social media is here to stay. Chances are, your company has a blog, a LinkedIn profile, and at least one employee whose day-to-day responsibilities include tweeting. It wasn’t long ago that companies that leveraged Twitter and the like were viewed as cutting-edge. But today, social media marketing is a given. Now, it’s all about how you use social...
August 24, 2009 READ MORE
How to measure the results of your SMM campaign.
With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet this is something that needs major clarification. Th...
July 14, 2008 READ MORE
I’m not afraid to admit that I’ve been a little behind the curve when it comes to the whole dotcom thing. I wasn’t the first on the facebook bandwagon, and I’m still trying to wrap my head around the concept of digg and others like it. But with the emergence of more and more blogs, wikis, and social networks, it’s impossible to escape this new Web 2.0 society. B...
May 2, 2008 READ MORE