How Can We Help?
For you as a franchisor, frequently communicating your company’s values, goals, and support systems to franchisees and prospects is much more than good policy. It’s foundational to your growth and longevity.
Even before they get on board with you, prospective franchisees want to understand your company’s culture and expectations. And they want to know they won’t be alone if they join your organization. They want the assurance that there is always support available at their fingertips, and that they’re connected to a community of franchisees who are on the same journey.
And of course, it’s essential both to you and your franchisees or dealers that your brand is well respected for delivering on its promises to customers—whether for great hamburgers, comfortable hotel rooms, quality cars, or other offerings. Today, companies establish their reputations largely through well-placed content related to customer experiences.
But it’s likely you don’t have time to create myriad content.
At The Writers For Hire, we love working with franchisors to create all the upbeat internal- and consumer-facing written content they need, and we have a successful track record of doing so. Our writing teams have collaborated with firms like Hilton, Logan Farms, Krispy Kreme, Mitsubishi, and Caterpillar Forklift Trucks.
Writing Services
Many of the same content types that work for other business models also work for franchises. But, because franchises rely on their own distinctive operational methods, their content has its own distinct qualities, too.
An overall content strategy is the ground-floor, the master plan. Our teams are adept at coordinating with you and your experts to create a comprehensive and effective content strategy then carrying it out.
Because an informed, connected “home team” works more cohesively and effectively, we support your central staff by first quickly getting to know your company’s goals and how you work internally. Then we use what we’ve learned to organize and optimize your internal procedures and in-house messaging.
For your franchisees, we have the skills to help you develop a centralized communications platform. This is a digital home base that clarifies your company policies and principles and holds shared training documentation. It is also a good place for your franchisee or dealer FAQ, online operations manuals, and shareable marketing tools.
We also produce “active listening campaigns” and conflict resolution materials, providing conduits to address operational or relational issues as they arise.
For marketing your franchise opportunity, we share the success stories of your current franchisees or dealers, allowing prospects to meet real people with relatable experiences. We integrate these within blogs; social media posts, and emails linked to your website.
Other important prospect-focused content includes whitepapers that encapsulate your business proposition, press releases, guidebooks, and incentive materials.
For your customers, we showcase your products or services using social media campaigns, landing pages, and broadcast, digital, and print ad copy. To promote your new franchise locations to their communities, we write attention-worthy press releases that put your grand openings in the news.
The reality is, we’re ready for any size writing project you have in mind, even large and complex ones, and those with tight deadlines. And we’ll always use your brand’s unique voice.
Your Other Digital Content
- A centralized communications platform that serves your franchisees or dealers.
- Active listening campaigns and conflict resolution materials.
- Digital operations manuals, guidebooks, and FAQ.
- White papers that summarize your business proposition.
- Frequent social media posts.
- Email campaigns that link to your other digital content.
- Wikipedia articles.
- eBooks.
Your Website
Your Marketing and Advertising Efforts
- Copy for broadcast, print, and digital ads.
- Brochures, incentive materials, and other sales collateral.
- Press releases and press kits to attract media attention.
- Articles and advertorials for magazines and other publications.
- Reputation management, tracking and answering customer reviews.
Your B2B Communications
- Letters.
- Newsletters for franchisees/dealers.
- Trade magazine articles.
Your Internal Communications
- Intranet and in-house messaging.
- HR content for recruiting, training, and benefits.
Your SOPs, Training Booklets, and More
- Standard operating procedures (SOP).
- Training manuals.
- Operations manuals.
- Traditional books about your organization, achievements, or leadership.
Seamless Content Management
The Writers For Hire can help you prevent vital content from being lost in the shuffle. By storing your data within a centralized content hub, you can easily access your research, content assets, and final documents all in one place.
Our Industry Qualifications
A CONTENT ASSEMBLY LINE TO YOUR OPERATIONS
We’ve formed long-lasting relationships with some of the best-known names in the industry. Our ability to craft and execute successful projects means we’re asked to the table, again and again.
Franchise Expertise
Vast experience developing content for some of the most well-known franchises in the world – several of our clients trade on the NASDAQ.
Global Leadership
Experience working with top-level management in multinational corporations with locations across the U.S, Europe, Asia, Latin America, and South Africa.
Market Positioning
Skillsets in driving competitive analysis, defining target audiences, developing USPs, and writing content that speaks directly to niche audiences.
Global Guidelines
Extensive experience developing clear, user-friendly instructions, procedures, and safety policies for franchisees and employees around the globe.
SEO Success
Tack record executing successful SEO strategies that substantially enhance rankings and drive conversions.
STEEP LEARNING CURVE? WE GET IT!
Through a combination of SME interviews and deep dive research, we uncover the intricate nuances among sectors, ensuring every deliverable is relevant to its target audience.
Check out just a few of the specialized subject matters we’ve tackled recently:
- back of house operations
- brand standards
- cost-management
- data protection
- emergency plans and procedures
- employee recognition
- facility repairs and maintenance
- food preparation and safety
- franchise agreements
- freshness standards
- front of house operations
- handling standards
- joint employer legislation
- kitchen equipment cleaning and maintenance
- loss prevention
- marketing
- operational efficiency
- quality control
- safety and risk management
- social media policies
- team motivation
- training processes
A TRACK RECORD OF SUCCESS
We bring more than two decades of experience to your team. Our resume includes such achievements as:
- Helped a publicly traded eatery operating in more than 30 countries consolidate tens of thousands of pages worth of procedure and process documentation into a “single source of truth” platform for use across all their franchise locations. As they are a global brand, this project involved navigating many complicated issues of international legal boundaries to ensure that corporate-wide policies both upheld company standards while being enforceable under local laws.
- Rewrote a style and branding guidelines for a publicly traded leader in the material handling industry. We worked diplomatically with representatives from seven brands to bring each new brand under the corporate identity while considering the acquired companies’ original branding preferences. This project took roughly a year and required multiple revisions and rewrites to bring all parties successfully into a central organization.
- Crafted speech for a national company’s president to deliver at an annual meeting for franchisees to give them a sense of their significant role in the larger mission of the company and in supporting its values of quality, community, honesty, friendliness, and authenticity.
- As ghostwriters, wrote autobiography about a serial entrepreneur, including information about his highly successful home improvement company and the franchise strategies and guidelines he developed.
- Created a compelling company history highlighting a franchise’s value to its corporate parent in revenue growth, territory growth, client acquisitions, brand awareness, and systems innovation.
Types of Franchise Clients We Serve
- Investment/management franchises such as hotels, larger restaurants.
- Conversion franchises involving businesses such as dental or medical clinics, hair styling chains, real estate brokerages.
- Process/manufacture franchises like fast food restaurants, donut and coffee shops, gyms, retail shops, franchised home builders.
- Product distribution (traditional) franchises and dealerships: automobiles, bicycles, computers, mobile homes/RVs, vending machines, building equipment, appliances.
- Service franchises: automotive servicing, accounting/tax services, cellphone/computer repair, cleaning services, childcare and tutoring services, couriers, event planners, movers, photography, plumbing, pool services, landscaping/lawn services, security, senior care, shipping, staffing/training, passenger transportation, travel agencies.
Our Team Approach
You’re busy. Recruiting franchisees, assisting your current ones, developing new product lines or services, and more. When you mobilize The Writers for Hire as your content creator, you expand the capabilities of your staff.
We use teamwork on every project we do for our clients. Each team consists of a talented writer, a seasoned editor, and a vigilant project manager who keeps an eye on each project’s progress and budget.
The team works together to ensure your content hits its intended audience with the right message at the right time. And that each piece we write for you reflects the unique branded voice of your company.
Because our teams comprise writers with experience in a wide range of industries they can combine their complementary knowledge and skills. It’s a dynamic that means we achieve results that no solo freelancer can, and we achieve them consistently.
One more advantage to our team-based system: It gives us the ability to add more team members to large, complex projects and finish them on schedule.
FRANCHISES NEED A WRITING TEAM THAT:
- Works well with your executives and experts, respecting their time.
- Understands the unique workings of the franchise or dealership business model.
- Comprehends the “big picture” of your content needs, and coordinates its various elements for maximum effectiveness.
OUR CUSTOMER SERVICE MEANS YOUR SATISFACTION
You strive to please your franchisees and dealers by supporting them well. When we serve as your go-to content creators, we strive to please you by supporting your company’s goals through excellent written content andexcellentcustomer service.
We treat your projects as our own, and will take on as much of the administrative and planning work for your content as you wish. We are organized and efficient, using an award-winning project management system to track the progress of each document through completion.
Contacting us is always easy, and we respond quickly (and nicely) to client questions and requests.
Our goal is that you are satisfied with all the flawless, effective content we create for you, and with the experience of working with us.
