How to craft a winning press release
What is a press release and how is it used? The first press release was facilitated by public relations industry “founder, Ivy Lee, in response to a 1906 New Jersey train wreck. Lee wanted to ensure that details about the crash were communicated from the Pennsylvania Railroad to media (in this case, The New York Times). The idea was generated based on Lee’s philosoph...
August 17, 2017 READ MORE