Beyond the challenge of finding the time, managing a social campaign also requires content marketing skills, journalistic abilities, and writing smarts.
Fortunately, at The Writers for Hire, our teams possess these qualities in abundance, and we’re experts at creating and maintaining social campaigns that resonate with our clients’ audiences.
When you hire us to produce your social campaign, you get a team that:
- Includes an expert editor, a watchful project manager, and one or more veteran writers.
- Takes the time to get familiar with your organization and culture, so everything we do is aligned with your priorities and big-picture marketing strategy.
- Is adept at helping to brainstorm your campaign, formulate a plan, choose the right platforms, and carry it out, giving your readers content that has value for them.
- Understands platform quirks (length of posts, hashtags or not, etc.) from Facebook to Twitter, LinkedIn, YouTube, Snap Chat, Instagram, Google+, TikTok, Pinterest, and lesser-known niche platforms.
- Brings vast copywriting experience from diverse industries like oil and gas, home improvement, professional services, moving and real estate, and many more.
We help you build larger, more engaged audiences
To hold reader attention, we usejournalistic techniques such as frontloading each post with the most dynamic copy and writing concisely. We also creatively engage with your audience through participatory content. Examples include contests or challenges, “ask the expert” campaigns, quizzes, polls, continuing series, tutorials, and more.
We ensure that each piece we write for your campaign contains shareworthy information to spur backlinks, upping the status of your posts with search engines. Andwe make a point of giving posts captions that communicate clearly, plus a sprinkling of your branded hashtags (which we can help create), and other industry-connected hashtags to attract viewers.
Custom-created infographics are another powerful element we can add to your posts. We can alsosuggest videos or use your submitted videos, to “graphically” make your point, combining images with valuable information. Pictures, as the saying goes, speak louder than words. But combining the two makes an impact that neither can do alone.
If you’d like blogs or emails to help promote your social campaign and expand your audience, we’re ready and qualified to produce them and maintain them.
And when your viewers show up and respond with comments or questions, we’re happy to have the positive, informative conversations with them that they expect, so you can spend your time doing what you do best.
