Substack 101: A User’s Guide
Apr 01, 2025
Thinking About Starting a Substack? If you’re a writer, you’ve almost certainly heard about Substack by now. Everyone from Rebecca Makkai and Jeanette Winterson to Dan Rather and Tina Brown, it seems, is on the platform. But what is Substack,…
Did You Know You’re a Content Creator?
Sep 26, 2024
Unless you are a hermit or living under a rock, chances are you’ve created some form of social media content in your life. This, according to this blog post by Hubspot, means you can consider yourself a content creator. Does…
B2B Social Media Tips by Industry. We Know You Want…
Feb 23, 2024
If your content marketing agency is having a hard time getting creative with your business-to-business (B2B) products, they aren't alone. While business-to-consumer (B2C) brands seem to effortlessly push out content that inspires dozens of comments and hundreds of clicks, content…
Best Practices in Responding to Negative Social Media Feedback
Jul 11, 2023
Social media has revolutionized the ways companies and businesses connect with customers. It allows companies to share valuable information while brands communicate their identity and values with a broader audience. However, social media does come with a downside: It opens…
The Power of Great Content: Write Your Way to Superior…
Nov 15, 2022
Excellent brand awareness is essential for business growth, and the key to driving high levels of brand awareness is implementing a robust content marketing strategy. As the title of the research paper by Müller and Christandl 2019 suggests, “Content is…
8 Best Practices for Client Communication
Aug 04, 2022
“It takes months to find a customer… seconds to lose one.” — Vince Lombardi Communicating with clients is an essential part of any successful business. But, how well do companies truly communicate? The key lies in understanding successful communication and…
How to Humanize Your Brand Through Social Media
Mar 18, 2022
Sometime around the close of the 20th century and the dawn of the 21st (but prior to the advent of Web 2.0), many companies began implementing a relatively new technology: complex phone systems. The idea was that customers could help…
What Are Infographics?
Feb 26, 2021
Infographics are visual representations of quantitative and qualitative data and other types of information. Infographics provide clear and easy-to-understand formats that enhance an audience’s ability to grasp patterns and trends in a topic. Infographics are highly visual. As such, they…
Coronavirus Response: How and Why to Ramp Up Your Blog…
Apr 17, 2020
As more and more Americans self-quarantine or are asked to work from home, online activity is skyrocketing. In fact, from January 29 to April 8, usage rates rose 105 percent (from 22.6 million people to 46.2 million people in the…
The 108 Most Persuasive Words In The English Language
Nov 12, 2019
It's a long known fact that the secret to persuasive writing isn't in the adjectives, it's in the verbs. Copywriters know power verbs sell and convince. Internally, we have a list of 108 verbs that we've been using for a…
Marketing Buzzwords Demystified
Oct 31, 2019
If you have turned on the TV or engaged in social media over the past decade, you have almost certainly heard the buzz about buzzwords. They are everywhere. From politicians to celebrities to company CEOs, it seems that everyone is…
How to Write Business Emails that Sound Friendly
Aug 22, 2019
In today’s technologically advancing world, email has become the official choice for communication within businesses. The lack of face-to-face communication can cause a lot of issues and misunderstandings, though. Because of this, it is important that business emails convey a…
The Dos and Don’ts of Email Greetings
Jun 27, 2019
In this day and age, it is not unusual to communicate with a client almost entirely by email. Emails are a quick and easy way to relay messages and keep track of important information. Figuring out how to start…
Copywriter Q&A: Getting Social With Dana Robinson
Feb 18, 2019
Our resident social media guru Dana Robinson has provided businesses with blog and social media content for nearly a decade. Her career -- much like a social campaign or Instagram account -- grew organically, starting with newsletter and blog and…
How Email Marketing Can Improve Your Business
Dec 17, 2018
In today’s business world, online competition is fierce! Between Facebook, Twitter, and Instagram, it seems nearly impossible to keep up. Yet, some businesses seem to be thriving in the world of social media. So, what’s their secret? According to this…
What’s Different – and What’s the Same – in Today’s…
Sep 03, 2018
You haven't looked in a job for 10 years. But for a variety of reasons, you’ve decided to get back into the job search game… and you’re noticing that things have changed. From LinkedIn profiles to targeted keywords, resume writing…
COMMUNICATING WITH CUSTOMERS IS NO LONGER NOT AN OPTION- Tips…
Dec 05, 2017
Gone are the days when a customer walked away from a less-than-stellar dining, shopping, or service-related experience with head held low and disappointment weighing heavy on her shoulders. Now, an unhappy customer can spread word of a business blunder in…
Interview: Why Most Web Copy Fails
Apr 04, 2017
One of the most important things your business web copy should do is show potential customers, from the beginning, why it's in their best interests to select your products or services. Some business web sites accomplish that spectacularly, and some, well,…
Social Media and Today's Hospitals
Feb 21, 2017
By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers,…
The Secret to Producing Successful Blog Posts
Dec 26, 2016
Thank you to Michelle Rebecca for this guest post. Just about anybody can be a blogger, but it takes a certain set of skills, knowledge, and experience to consistently write popular posts. When it comes to creating content for an…
Social Selling Her Way to $250,000
Apr 21, 2016
It’s often said, “If you’re not online, then you essentially don’t exist.” According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts…
Six Tips for Repurposing Your Copy
Sep 25, 2015
By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers…
Converting your Facebook Pages into Sales
Jan 09, 2013
Anyone can take a Facebook page and pay for likes with ads. You can run a coupon and drive a few sales, or make a few interesting posts asking for feedback and get responses. The trick is figuring out how…
Brand Yourself as an Industry Expert Using AuthorRank
Dec 12, 2012
This fall, Google rolled out a major change to search rankings: Google Authorship, also known as Author Rank. Basically, Google wants to make it easy for users to find content by a specific writer, and use those authors as elements…
Software That Helps Small Biz Owners Use Social Media To…
Jul 19, 2012
Created by Sean and Wintress Odom, Socialot is web-based software built specifically for small-business owners who are struggling to efficiently use social media to engage their customers. Sean Odom notes, "You don't have to be a social media marketing guru…
Example of a successful blogger outreach campaign
Nov 23, 2011
A couple of months ago, I received an email from a writer looking to promote her client. It started something like this: Hope you're keeping well. I'm just getting in touch to ask if you're open to accepting content from…