But maybe you’re short on time and writers to produce an entire content marketing campaign: web content, white papers, trade articles, webinars, landing pages, social engagement, consumer reviews, and more.
Or maybe you don’t even know where to start.
You need more than a content marketing writer.
You need a content strategist.
Planning and implementing a content campaign can be a daunting task, even when you’re fully staffed. There are just so many moving parts, often running up against a brick wall of deadlines. And ensuring one campaign element is consistent with all the others isn’t always easy.
Partnering with The Writers For Hire can make a multifaceted campaign manageable – leaving you more time to focus on the parts of your job you love most. Our content strategists will work with you to plan and deliver a tactical, brand-driven approach that will build lasting relationships with your key audiences. From conceptual development to copywriting to tallying the KPIs, we’ll be with you at every step.
What Goes into a Content Marketing Campaign?
Maybe you’re already blogging, running editorial, and handing out case studies at every conference you attend.
Isn’t that a content campaign? Well, not really.
What sets a campaign apart from disparate marketing activities is consistency:
All of your digital and physical assets sharing a similar, relevant message, regardless of the channel.
Your communications may not look or sound exactly alike, but they’ll essentially tell the same story, and it will be easily recognizable as “yours.”
Your Content Writing Team
When you choose The Writers For Hire for high-volume content campaigns, you don’t need to piece together a team of freelance content marketing writers.
- The Writers For Hire provides a team of in-sync writers for high-volume content campaigns.
- A project manager – your dedicated content strategist – serves as your single point of contact, overseeing scheduling and communication.
- Many of our team members have over ten years of experience working together.
- Consistent content marketing writers and editors are assigned to every aspect of the campaign to avoid constant onboarding.
- Our content writing team integrates seamlessly with your organization, filling in wherever your team needs an extra hand.
- Each of our writers is proactive in suggesting solutions, drawing from experience across major market segments.
- Our writers are smart, responsive, and easy to work with – skilled at coordinating with various personalities in the client’s organization, including technical SMEs, C-level execs, and product directors.
We Track All The Moving Parts, So You Don’t Have To
Our content strategists have years of marketing and planning know-how: Many of our writers and editors worked for big ad agencies or in corporate marketing before they joined our team. That’s one reason so many clients bring us in during the conceptual phase of their campaigns.
We’re regularly called on to help fine-tune objectives. We then help you develop realistic content goals with a realistic schedule.
Once your strategy is in place, our talented content marketing writers and editors will take it from there.
Content Strategy Services
We’ll work with you to…
- Define your audiences and personas.
- Identify the audience problem you want to solve.
- Establish KPIs. How will you know when your campaign has succeeded? Will it be because you’re ranking high on search engine performance, or your website has more traffic, or more people are sharing your content or downloading your case study?
- Define the channels you’ll use to reach your audiences.
- Write content that is appropriate to where the audience is in their buying journey: You need different content for someone who already knows your brand than someone who’s never heard of it before.
- Create topic clusters — SEO-enhancing groups of integrated information that live on your website, plus related subtopics.
- Produce content calendars that ensure the campaign rolls out as planned and no deadlines are ever missed.
Our online project management system provides another checkpoint, keeping your content organized and accessible at every stage. This service is customized to your company, your processes, and your security needs.
The result?
A content marketing campaign that meets or exceeds expectations, with less stress and effort on your part.
Content Writing Services
Campaign brainstorming and planning
to put your campaign on track from the start.
Project management
to oversee campaign progress and ensure branding accuracy.
Website copy
from your homepage to your sales pages.
Ad copy
broadcast, digital, and print.
Advertorials
for magazines and newspapers.
Brochures and other marketing/sales collateral
both digital and print.
eBooks
that help establish your authority.
Blogs
that consistently bring messages your audience relate to.
Social media posts
that meet your audiences where they like to interact.
Emails
that provide valuable campaign-related information.
White papers
to educate and to establish your thought leadership.
Motivational case studies
that provide social proof of the value you offer.
Landing pages
that inspire visitors to act.
Press releases
that attract attention and get media coverage.
Sales and data sheets
that help readers better understand the benefits of your products or services.
Earned media
getting others to mention your product or service in print or digitally, without you having to pay for it.
Wikipedia entries
to tell your whole truth, and nothing but.
A Note on B2B Content Marketing Services
Content marketing and B2B marketing go hand in hand. But, we know, it takes a special kind of content writer to “get” your business, especially if you’re in a complex industry like finance, b2b consulting, energy, medical, construction, or IT. Our content marketing writers are not only quick studies, with a wide range of industry specialties, but they are adept at applying a brand-right voice and appropriate technical vocabulary to each piece of content.
Learn more about our B2B Content Marketing Services.
Techniques include:
- Speaking directly to your customers’ needs.
- Showing thought leadership, with quotes from your experts on cutting-edge topics.
- Meeting your customers where they are – they may not need the basics explained, but they still need clear explanations to get them to the next buying stage
- Speaking your “language” by using the relevant technical vocabulary
- Integrating quotes from customers who love your products or services.
- Featuring your staff members, their work, and their words.
- Educating your audience about benefits, options, techniques, and more.
- Answering customer questions and comments on social media platforms.
