The Important Components
At The Writers For Hire, we understand that executive communications are leadership communications and must be conveyed as such.
We know that as an executive, any communication you put out there must:
- Inspire.
- Influence.
- Build trust.
- Have the right balance between empathy and authority.
- Connect with and engage a wide and varied audience.
This requires an enormous amount of attention to detail, a craft we have perfectly refined.
We Build on Your Past Success
We work with you to analyze your audience. We’ll help you figure out how they feel about the issues you’re addressing, including anticipating any barriers or objectives they might have. Knowing your audience will also help how relaxed or formal your communication should be.
A good approach is to look specifically at the reactions and outcomes from previous executives’ communication efforts, assessing what has worked well and then building on that.
We Add a Human Touch
Our writers consult extensively with executives to establish exactly what they want to say, how they want to say it, and what actions they expect from their audiences.
It’s well known that the most effective forms of communication are those that evoke emotional responses — we are, after all, social by nature.
We help you build human stories, analogies, and metaphors into your materials, making them memorable and allowing your audience to relate directly to you. We find the words to help you turn your vision into reality.
Our Expert Approach
With backgrounds in journalism and journalism education, our writers apply almost surgical precision when it comes to interviewing C-suite and senior-level executives.
With minimum disruption, we quickly develop rapport, establish trust, and get the information we need, leaving the executive feeling confident that they have been heard and understood.
We then polish your thoughts into on-the-mark content – capturing your voice, reflecting your tone, cutting through the clutter, and creating a message that comes across at the right level and resonates perfectly with your audience.
Understanding your executive means also understanding your business. Because our writers have worked across a variety of industries – and are among the most inquisitive people on the planet – they’re equipped to learn your company and strategy in less time and with less effort on your part.
- Our writers understand the unique responsibilities and requirements of working with busy executives. They come prepared, they don’t waste anyone’s time, and they respect confidentiality.
- Their experience with different people, projects, companies, and industries gives them the kind of insight that enables them to provide high-level communications counsel when necessary.
- Our fail-safe process includes staffing every assignment with a writer and project manager/editor and incorporating methodical reviews and revisions. That’s your assurance of well-crafted, error-free content.
