Now, it’s time for your sales representatives to turn interested, qualified prospects into revenue-generating customers.
That takes sales collateral that addresses pressing needs, answers questions, and moves people over the finish line.
Because every sales process and every buyer journey is different, having just a single price guide or spec sheet isn’t enough. As your buyers progress through the sales funnel — from the awareness stage to consideration and finally the buying stage — you need a variety of content that delivers facts, benefits, and figures, all wrapped up in a compelling message aligned with your brand identity.
That’s where The Writers For Hire comes in.
Our team includes copywriters who sharpened their skills in agencies and marketing departments. They know how to create the kind of clear, value-laden content that gives you a competitive edge. Together with our editors and project managers, our writers will ensure everything is consistent, on-brand, and leads readers to the right buying decision.
Awareness stage
At the entry point to the sales funnel, your goal is to help qualified prospects discover how your company provides solutions for their problems. Some of the best tools you can use are:
Website content
We’ll help make your website the center of your online presence and sales efforts with SEO-rich content that ensures you show up near the top of search results.
Landing pages
Companies use these standalone web pages to fulfill a specific objective — often to educate readers about a specific product or service then get them to click through for more information. We’ll help you deliver a precise message about your benefits, so your prospects are motivated to learn more.
Company briefs
Similar to your website’s “about” page company briefs are often used as a sales call leave-behind or handed out at trade shows and conventions.
Social media
Posting to the social media platforms your qualified prospects prefer is a vital element in your sales process. We’ll ensure your social media posts are information- and solutions-rich, well worth a read, and that they invite conversation.
eBooks
These online books can increase your stock as a thought leader, but they’re time- and effort-intensive. We’re here to bring things down to size. We’re ready to brainstorm with your experts, conduct research, build an outline, and prepare all the copy that will make your publication a great resource.
How-to guides and research reports
Designed to provide answers qualified prospects can’t get anywhere else, how-to guides and research reports help establish you and your business as experts on a topic.
We’ll interview your SMEs, teasing out the information they know best, and create powerful content that shows your problem-solving side.
Infographics
Long on visuals and light on copy — meaning every word matters —infographics are a great way to summarize content and make it easier for readers to understand even complex information. We’ll help you create meaningful infographics that get your features and benefits across fast.
Consideration stage
When qualified prospects reach this point in the sales funnel, they’re deciding which solutions and problem solvers are the best for them. The right materials can help swing the decision your way.
White papers
White papers make complex information about your products, services, processes, and expertise accessible and understandable.
Our teams of experienced writers and editors have produced authoritative white papers for a broad range of technical industries. We know how to use the right language and level of specificity for your target audience, from procurement professionals to engineers.
Brochures and flyers
Digital, downloadable, or printed, brochures and flyers are generally easy reads, with plenty of visual elements, infographics, and customer testimonials to help show how your company solves problems.
Our writing teams will create your brochures or flyers with the needs of your prospective customers in mind.
Case studies
Case studies provide direct insight into how you define a problem, apply solutions, and create results. We develop meaty content full of pertinent, convincing data. If you offer diverse products or services, we can create a selection of appropriate case studies to match different business situations.
Catalogs and eCatalogs
At this stage of the sales process, one of the best tools you can provide is a digital or physical product catalog that makes it simple for qualified prospects to find what they’re looking for. Our teams ensure every detail is accurate and product and service descriptions are consistent with your brand’s voice and tone.
For digital catalogs, we can integrate tutorials or videos. Prefer a print version? We’ll make sure it’s just as impactful.
Buying stage
Bring your prospect across the finish line. We’ll develop collateral that shows you understand the soon-to-be-buyer and their business requirements.
Digital sales collateral for every type of customer
Whether you’re selling to consumers (B2C) or to other businesses (B2B), digital sales collateral is a powerful ally in this final sales stage.
We’re pros at creating effective content for the buying stage, including:
We create uncommonly impressive, personalized presentations that:
- Concisely summarize your prospect’s current situation, the methods and products you’ll use to improve it, expected timeframes, and anticipated results.
- Are compelling, visually appealing, and packed with research-backed content.
- Include a strong call to action (CTA).
Our writing teams create highly customized, on-brand proposals that show without question how your product or service will meet your buyer’s needs, solve their challenges and make their life easier. We can also help create winning RFP responses for government and private sector opportunities.
Digital or print reports
Concise, fact-filled reports tell your audience you’re on the cutting edge of your industry and know their business. We’ll develop research-heavy reports, including competitor comparisons, that demonstrate your understanding of the issues your prospects are most concerned with.
