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Reading SOPs Should Not Be a Cure for Insomnia

Reading SOPs Should Not Be a Cure for Insomnia

Standard Operating Procedures (SOPs) are the backbone of efficient and effective operations in any organization. These documents provide step-by-step instructions to guide team members in the consistent execution of tasks, ensuring quality and compliance with industry standards.

However, the utility of an SOP hinges significantly on its readability. A well-written SOP ensures that procedures are understood and followed correctly, reducing errors and enhancing productivity.

Yet, the challenge often lies in crafting these documents in a way that they are not just informative, but also engaging and easily digestible. The common issues with SOP readability, such as overly technical language, dense formatting, or lack of clear instructions, can lead to misinterpretation, non-compliance, and operational inefficiencies. In this article, we explore the key elements that make an SOP document not just a repository of instructions, but a clear, concise, and practical guide for its users.

Understanding the Audience

The key to creating a readable SOP is understanding who will be using it. SOPs are not one-size-fits-all; they must be tailored to their audience.

This audience could range from new employees who are unfamiliar with the organization's processes to seasoned technicians who just need a quick reference guide.

Recognizing the knowledge level, roles, and needs of your audience is critical in determining the approach to your SOP.

Tailoring Language and Complexity: The language and complexity of the SOP should align with the understanding and expertise of its intended users. For instance, an SOP for technical staff can include industry-specific jargon, whereas, for a broader audience, it’s imperative to use more straightforward language. This approach ensures that the SOP is not only understood but also actionable.

Customizing for Specific Roles: Sometimes, a single process may involve multiple roles or departments. In such cases, it’s beneficial to create different sections or versions of the SOP tailored to each specific role. This customization prevents information overload and focuses on relevant instructions for each user.

Incorporating Feedback: Understanding your audience is not a one-time task. Gathering feedback from the users of the SOP can provide valuable insights into how the document can be improved. Regular reviews and updates, based on user experience, will keep the SOP relevant and user-friendly.

The success of an SOP lies in its ability to communicate effectively with its intended audience. By understanding and addressing the specific needs and context of the users, the SOP can become a powerful tool for consistency and efficiency in organizational operations.

Language and Tone

The language and tone of an SOP play a pivotal role in its readability and effectiveness. The goal is to convey information in a manner that is easily understood, reducing the cognitive load on the reader. This section outlines key strategies to enhance the clarity and approachability of the language used in SOP documents.

Clarity and Conciseness:

Clear and concise writing is paramount in SOPs. Every sentence should directly contribute to the instruction or information being provided. Avoid lengthy, complex sentences that might confuse the reader. Instead, break down instructions into shorter, manageable segments. This approach aids in comprehension and makes the document more scannable for users who are looking for specific information.

Active Voice and Direct Instructions:

Utilizing the active voice contributes significantly to the readability of SOPs. Active voice makes sentences clearer and more direct, as it shows who is doing the action. For example, “Turn the knob clockwise to start the machine” is more direct and easier to follow than “The machine is started by turning the knob clockwise.”

Avoiding Overuse of Jargon:

While technical terms are often necessary, overusing jargon can alienate readers who are not familiar with the terminology. When technical terms are used, a brief explanation or a reference to a glossary can be helpful. For broader audiences, try to use layman’s terms to explain complex concepts or procedures.

Consistent Terminology:

Consistency in language is crucial. Using different terms for the same concept or tool can lead to confusion. Decide on specific terms for key concepts and adhere to them throughout the document. This consistency aids in reinforcing the understanding of the terms and processes.

Tone Appropriateness:

The tone of the SOP should reflect its purpose and audience. A professional yet approachable tone often works best. It should instill confidence in the user that they can perform the task at hand. Avoid overly casual language, which might undermine the seriousness of the procedures, but also steer clear of an overly formal tone that might seem intimidating.

By focusing on clear, concise, and considerate use of language and tone, SOPs can become more user-friendly and effective. The aim is to create documents that are not only instructional but also engaging and easy to navigate, thereby enhancing the overall efficiency and effectiveness of operational procedures.

Structure and Format

The structure and format of an SOP are vital in determining its readability and usability.

A well-structured SOP helps readers quickly find the information they need and understand the steps they must follow.

Logical and Intuitive Structure:

The SOP should have a clear beginning, middle, and end. Start with an introduction that outlines the purpose and scope of the procedure. The body of the document should list the steps in the order they are to be performed, and a conclusion can summarize key points or provide next steps. This familiar structure helps readers navigate the document more easily.

Effective Use of Headings and Subheadings:

Headings and subheadings are crucial in breaking down the information into digestible chunks. They guide the reader through the document and make it easy to skim for specific information. Ensure that headings are descriptive and reflect the content of the sections they represent.

Bullet Points and Numbering for Clarity:

When detailing steps or listing requirements, use bullet points or numbered lists. This formatting makes the instructions straightforward and easier to follow. Numbered lists are particularly useful for procedures that need to be performed in a specific sequence.

Consistent Formatting:

Consistency in formatting is key. Use the same font style, size, and color throughout the document. Consistency in the layout of each page, the style of headings, and the format of lists helps in creating a professional and easy-to-read document.

White Space and Paragraph Length:

Avoid large blocks of text, as they can be daunting and difficult to read. Utilize white space effectively to separate sections and steps. Keep paragraphs short, aiming for two to four sentences per paragraph. This approach makes the document less intimidating.

Font Choice and Size:

Choose a clear, easy-to-read font. Avoid decorative fonts that might distract or make the text hard to read. The font size should be large enough to be easily readable, but not so large that it reduces the amount of information on each page.

Consistent Use of Color:

If color is used, it should be consistent and have a purpose. For example, color can be used to highlight important safety information or to distinguish different sections. Avoid overusing color, as it can make the document look cluttered and detract from its readability.

By carefully considering the structure and format of SOP documents, organizations can significantly enhance their usability. A well-structured SOP not only conveys the necessary information effectively but also reflects the professionalism and attention to detail of the organization, contributing to a culture of excellence and precision in operations.

Visual Aids

Incorporating visual aids into SOPs can greatly enhance their readability and effectiveness. Visual elements like charts, diagrams, and images can clarify complex instructions, provide a quick reference, and make the document more engaging. This section explores the effective use of visual aids in SOPs.

Enhancing Understanding With Diagrams and Charts

Diagrams and charts are excellent for breaking down complex processes into more manageable parts. They can illustrate the flow of a process, show the relationship between different components, or provide a visual representation of data. For instance, a flowchart can be used to depict the steps in a manufacturing process, making it easier for readers to visualize the sequence of actions.

Using Images for Clarification

Photographs and illustrations can be particularly helpful in demonstrating physical tasks, such as the assembly of parts or the correct posture for a safety procedure. They provide a real-life reference and aid in the retention of the information.

Supplementing, Not Replacing Text

Visual aids should complement the written instructions, not replace them. They serve to reinforce the text, offering an alternative way to understand the information. Ensure that the visuals are directly relevant to the accompanying text and add value to the instructions.

Placing and Labeling Effectively

Position visual aids close to the relevant text for easy reference. Avoid placing visuals far from the corresponding instructions, as this can disrupt the flow of reading and comprehension. Clear labeling of diagrams and images is crucial. Labels should be concise and directly related to the element they are describing.

Maintaining Consistency in Visual Style

A consistent style and quality for all visuals within the document presents a professional appearance and helps reinforce the credibility of the SOP. The visual style chosen should align with the overall tone and purpose of the document.

By thoughtfully integrating visual aids into SOPs, organizations can create more engaging and effective documents.

Visuals can demystify complex procedures, provide quick reference points, and cater to different learning styles, thereby enhancing the overall utility and user-friendliness of SOPs.

Accessibility and Usability

Ensuring that SOPs are accessible and user-friendly is essential for their effective implementation. Accessibility in this context means making sure that all potential users, regardless of their abilities or circumstances, can understand and apply the SOPs. Usability refers to how easily users can navigate and utilize the document.

Digital Formats and Searchability

Today, SOPs are most often accessed electronically. Providing these documents in formats such as PDF, which are compatible with various devices, ensures wider accessibility. Additionally, including search functions can significantly enhance usability, allowing users to quickly find specific information within the document.

Hyperlinks for Additional Information

For complex SOPs, consider embedding hyperlinks to additional resources, such as more detailed instructions, background information, or related SOPs. This not only saves space but also provides users with the opportunity to explore more information as needed without cluttering the primary document.

Readability on Multiple Devices

Ensure that the SOP is readable on different devices, including smartphones, tablets, and desktop computers. A responsive design, which adjusts to the size of the screen, can greatly improve the readability and usability of the document on various devices.

Regular Updates and Version Control

SOPs must be kept up to date to remain useful. Implement a system for regular reviews and updates, and clearly indicate the version number and date of revision on each document. This helps users ensure they are referring to the most current information.

Easy Navigation

Incorporate a table of contents, an index, or a search function in longer SOPs to facilitate easy navigation. Users should be able to quickly find the section or information they need without having to read through the entire document.

Inclusive Language and Examples

Use language and examples that are inclusive and considerate of a diverse audience.

Testing and Feedback

Testing and gathering feedback are crucial steps in the development of SOPs. They provide an opportunity to refine the document based on real-world usage and feedback from the actual users.

Pilot Testing the SOP

Before finalizing an SOP, conduct a pilot test with a small group of intended users. This testing phase can reveal unforeseen issues or areas of confusion that were not apparent during the writing process. Choose participants from various levels of expertise to get a comprehensive understanding of how the SOP performs across different user groups.

Observing Real-World Application

Whenever possible, observe how the test group interacts with the SOP in their real work environment. This observation can provide valuable insights into how well the SOP guides the user through the process and where users may encounter difficulties. Pay attention to any deviations from the SOP, as these might indicate areas that need clarification or adjustment.

Gathering Constructive Feedback

After the testing phase, collect feedback from the participants. Encourage honest and constructive criticism.

Ask specific questions about the clarity of instructions, ease of navigation, usefulness of visual aids, and any areas that caused confusion.

Analyzing Feedback for Improvements

Analyze the feedback to identify common themes or recurring issues. Prioritize these areas for revision in the SOP. This analysis is essential for understanding the user experience and making the SOP as effective and user-friendly as possible.

Iterative Revising and Testing

SOP development should be an iterative process. Based on the feedback, revise the SOP and, if necessary, conduct additional rounds of testing. Each iteration should bring improvements in clarity, usability, and effectiveness.

Documenting Changes and Rationale

Keep a record of the feedback received and the changes made to the SOP. This documentation is crucial for understanding the evolution of the SOP and for explaining the rationale behind certain instructions or formats.

Validating

Once the SOP has been revised, conduct a final review to ensure that all feedback has been adequately addressed and that the document meets its intended purpose. This validation step is crucial for ensuring the quality and reliability of the SOP.

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In Conclusion

The creation of a readable and effective SOP is a critical task for any organization striving for operational excellence. We’ve explored various elements that contribute to the development of SOPs that are not only instructive but also engaging and easy to navigate. Each aspect plays a crucial role in crafting a document that is fit for purpose—from understanding the audience and using clear, concise language to structuring and formatting, incorporating visual aids, ensuring accessibility and usability, and, finally, testing and gathering feedback.

Remember, SOPs are living documents. They evolve as procedures change and as feedback is integrated. The goal is not just to create an SOP but to maintain it in a way that continues to meet the changing needs of its users. The process of developing an effective SOP is iterative and requires ongoing attention and refinement. Balancing technical accuracy with user-friendliness should be a key focus.

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Flori Meeks - Copywriter

Flori, who has more than 25 years of writing experience, began her career in suburban Detroit as a community newspaper reporter. She has worked as a neighborhood news editor for the Houston Chronicle and as a copywriter for Powell Public Relations. During more than 10 years as a freelance writer, her projects included newspaper and magazine articles, press releases, brochure and website copy, Request for Proposal (RFP) responses, and grant applications. Her clients have included Galveston Monthly magazine, Weddings in Houston magazine, Judy Nichols & Associates (public relations) and NCIC Phone Services, along with nonprofit organizations, Lifeway International and Newspring. Since joining The Writers For Hire, Flori has assisted with social media campaigns and written blog posts, articles, press releases, brochures, and web copy.

Flori has a bachelor’s degree in journalism from Oakland University.

Jessica Stautberg - Lead Copywriter

Jessica joined The Writers for Hire after several years of technical writing for two Department of Defense contractors, where she created software documentation and online help, as well as material for the company websites and newsletters. Since joining The Writers for Hire, Jessica has become the company’s resident “Wiki guru,” and manages most of the Wikipedia projects. She also manages social media campaigns for several local businesses, provides copy and layout options for website projects, writes blog posts on topics that include the oil and gas industry, web hosting, and fashion, and writes articles, brochures, books, and press releases. Jessica has a Master’s in Technical Communication from Texas State, where she also edited and proofread articles for Center of the Study of the Southwest’s academic journals while working as a ghostwriter for Infobooks.com. She has a Bachelor of Arts degree in English from Southwestern University.

Jennifer Rizzo - Copywriter / Genealogist

Jennifer, also known as "Rizzo," is a Denver-based writer and genealogist with a passion for history, travel, and languages. She studied Spanish at the University of Guadalajara in Guadalajara, Mexico and also lived and studied in Ancona, Italy. She also holds a certification for International Tour Management through the International Guide Academy, as well as a Genealogy certification from IAP Career College. Since joining The Writers For Hire, Jennifer has tackled a vast array of projects—from RPFs and SOPs to memoirs and company history books— and has done many in-depth genealogical research and family tree projects. She has also worked as Project Manager for various client projects, including family history books, websites, RFPs, blogs, autobiographies, and SOPs. Jennifer is our resident historian and genealogist, and can often be found examining 200-year-old books in various archive sites around the globe. She enjoys working closely with clients, and loves any opportunity that allows her to indulge her creative side.

Peter Albrecht - Copywriter

After putting in enough time as a busboy, a cheesesteak artist, a medical courier, and a nightclub bouncer, Peter took the logical next step—securing a position at a bicycle shop. While serving as a mechanic and a salesman, his incriminating degree in creative writing from the University of Arizona got him assigned to every additional duty that had anything to do with words. Between all the wrenching and selling, Peter wrote website copy, emails, blogs, digital and print ads, press releases, articles, advertorials, and scripts for radio and television commercials. What started as a summer job evolved into an 18-year career in the cycling industry, gaining him experience in corporate communications, public relations, social media management, event planning, marketing, and retail advertising. Since joining The Writers for Hire, Peter has branched into ghostwriting, op-eds, RFPs, SOPs, and producing work for aerospace and engineering firms, public utilities, oil and gas companies, real estate developers, and the entertainment industry. At his home base in New Jersey, Peter spends his free time souping up cheap vintage guitars, admiring his dog, and talking about moving to the Adirondacks.

Arielle Emmett - Copywriter

Arielle Emmett joined The Writers for Hire after a 30-year career in science, technology, and international journalism education. Early in her career, during the Watergate era, Arielle was selected as a journalism intern for The New York Times columnist William Safire, and she was a correspondent for Newsweek. She has worked as an editor for Science Digest, as a reporter and features staff writer for the Detroit Free Press, and as a columnist for The Philadelphia Inquirer and The American Journalism Review. She also has held senior editor and editor-in-chief positions at leading technical magazines and was a 10-year contributing editor at The Scientist. Arielle’s work has been published in Parents, Ms., OMNI, and Toronto Globe & Mail, among other publications. In 2011 she completed her doctoral dissertation in visual media and iconic photography at the University of Maryland. Since then, Arielle has taught science communications and online journalism at Temple and Drexel Universities, International College Beijing, and University of Hong Kong.

Erin Larson - Copywriter

With a Bachelor of Science in Language Arts from Georgetown University and 20 years of editorial experience, Erin brings a passion for words and well-crafted writing to every project. As a writer, she revels in the opportunity to create vibrant original copy and rejuvenate tired text. She has written on a range of topics, in a variety of styles, and for an array of platforms. As an editor, proofreader, translator, and trusted second set of eyes, she has helped clients from around the world enhance their writing. A self-proclaimed editorial perfectionist, Erin once canceled a credit card because of a grammatically incorrect form letter, which she edited and promptly sent back to the company. (Incidentally, she wasn’t surprised to receive no response.)

Devin Lawrence - Copywriter

Devin is a writer from Richmond, Virginia. He’s been an avid fan of fiction literature ever since he was young, and spent most of his adolescence pouring over one book series after another. Some of his favorites from back in the day include Percy Jackson and the Olympians, Ender’s Game, Ender’s Shadow, and The Edge Chronicles. He began pursuing creative writing when he was twelve, hoping to someday emulate his favorite authors. He has since spent more than ten years continuing to hone and expand the skills of his craft, graduating from Old Dominion University with a degree in Professional Writing in 2022. He has written on topics ranging from technology trends, to criminal justice, homeland security, self-defense, hiking and camping, workplace operational analysis, the challenges of eldercare, and data privacy. Creative by nature, Devin also dabbles as a graphic designer with particular interest in infographics and flowcharts.

Chris DeLange - Copywriter

Chris is a London-based writer with a strong background in HR/Learning & Development. He has held senior positions at large corporations in London as both Talent Development Business Partner and Head of Learning and Development. Chris graduated top of his class when he completed his MSc in Industrial Psychology at the University of Leicester in England. He also holds a TEFL/TESOL qualification in teaching English as a Second Language from Global Language Training. Chris is a big foody and is always exploring new dishes and creating new recipes. He became a qualified Chef in 2012 when he studied Culinary Arts at the International Centre For Culinary Arts in Dubai. He is very passionate about writing and is working on multiple team projects. Chris joined The Writers For Hire in 2022 and is settling in very well.

Morgan Pinales - Copywriter

Morgan has worked in marketing and communications for more than eight years, with a primary focus on copywriting and content creation. Throughout her years of experience, she has written and edited almost every kind of copy imaginable – magazine articles, blog posts, website copy, brochures, press releases, nonfiction books, newsletter articles, brand guidelines, and more – for both B2B and B2C audiences in a wide array of industries, including energy, technology, finance, healthcare, education, travel, retail, and more. In addition to her creative skills, Morgan has technical expertise in HTML coding and utilizing content management systems (e.g. WordPress) and email platforms, such as MailChimp, ExactTarget, and Constant Contact. With a lifelong interest in language, it is not surprising that Morgan has a bachelor’s degree in German and Linguistics from Rice University, where she studied more than eight languages. In 2011, she received her master’s degree in Advertising from The University of Texas, where she was accepted into the elite Texas Creative Program for her copywriting skills. In her free time, Morgan enjoys writing personalized picture books for friends and family.

Shelley Harrison Carpenter - Copywriter

Shelley’s love of words began in first grade, composing poems for her dear teacher and mentor, Mrs. Blanchard. Her writing career began with several years as a county newspaper reporter, where she developed a love for interviewing all sorts of people. Besides feature writing, her news beats included city government, education, and nonprofits of every stripe. As a determined “adult student,” Shelley graduated summa cum laude from the University of North Carolina at Greensboro in 2010 where she also wrote profiles of outstanding adult students for a “Web Weekly” newsletter and edited a grant proposal for a campus office. After college, she wrote English instructional materials, website copy, product copy, and blogs before joining two construction and development ezines as a staff writer, happy to be conducting interviews for each assignment. Several years of intervening employment in corporate merchandising and HR deepened Shelley’s understanding of the workings of larger companies and the written content they require. She now loves being part of the writing teams at The Writers for Hire. When not at a keyboard, she can be seen jogging in her Southern neighborhood or found holed up with a biography, a vegetarian cookbook, or a vintage TV show.

Melanie Green - Copywriter

Melanie Green is a Tampa-based writer and editor, with a focus on digital marketing content. She has more than 15 years of experience writing professionally, including time spent as a full-time employee of McKinsey & Company, Nielsen, and The Business Observer. She loves to write blog posts, website pages, press releases, RFPs, and whitepapers for companies of all sizes in the United States. 

She earned her Master of Fine Arts in Creative Writing with a concentration in screenwriting from National University in La Jolla, California, and her Bachelor of Arts in Writing from the University of Tampa in Tampa, Florida. 

Carol Kim - Copywriter

Carol Kim is a versatile freelance copywriter who specializes in content marketing, blog posts, website content, and email marketing for business clients. She especially enjoys diving into research and discovering what makes every company unique. Carol holds a bachelor’s degree from Pomona College and a Master’s in Public Affairs from the LBJ School at the University of Texas at Austin.

Carol is also a children’s book author, having written several fiction and nonfiction books for the educational market. She especially loves helping kids learn about the environment and social sciences. Her first nonfiction picture book from a trade publisher is due to be released in fall 2021. 

Martha Scott - Copywriter

Martha Scott’s technical writing career began on a contract at Houston’s Johnson Space Center. She edited papers for scientific journal publication, documents for departments across the site, and a book about a proposed crew escape vehicle. She produced a yearly booklet describing Shuttle contract cost-saving measures, the mission managers’ Flight Data Pack, and a 45-page booklet called Charting a Course to the Year 2000 and Beyond describing plans to develop additional space vehicles and prepare for manned Mars explorations. At Invesco, Martha edited and contributed to two company newsletters (online and hardcopy). She wrote software user manuals, Help files, Training and Benefits department documents, and, finally, shareholder reports. She returned to aerospace for the Shuttle Program’s last 5 years where she attended and produced detailed descriptions of presentations and subsequent discussions at the Orbiter Configuration Control Board’s weekly meetings. She also documented crew debriefings for 17 flights. Martha’s most recent experience was on Jacobs Engineering’s contract with a Texas City refinery for which she wrote and edited Engineering, Safety, Inspection, and Information Systems documents.

Suzanne Kearns - Copywriter

Suzanne knew she wanted to be a writer at the age of ten when she wrote her first story, and has spent the past 2 decades writing blog posts, magazine articles, nonfiction and fiction books, sales letters, white papers, press releases, website copy, and anything else that can be put in written form. She has written for Intuit, Avalara, NerdWallet, GoPayment, and as a ghostwriter for a few well-known CEO’s. Her work has appeared all around the internet, including on sites like World News and Reports, Entrepreneur.com, and Forbes. She loves nothing more than being presented with a bunch of data and asked to break it down into digestible content for readers. Most days you’ll find her sitting on her porch with her laptop, writing to the sound of the ocean, and marveling that life can be this stinking good.

Jennifer DeLay - Copywriter

Jennifer has a background in journalism and Russian area studies. She holds a BA from the University of Texas at Austin and an MSFS from Georgetown University. While in graduate school in the mid-1990s, she developed an interest in the oil and gas industry of the former Soviet Union and launched a free newsletter covering the subject. She then spent more than 20 years researching, analyzing and writing about related topics, working for multiple weekly publications and a private consulting firm. Her areas of professional interest also include energy and power in China, Iran and the Eastern Mediterranean, and for fun she researches linguistics, neuroscience and disability-related issues. She has experience in copy-editing and has frequently worked with both native and non-native English speakers, helping them to produce clear, easily understandable articles on complex political, economic, legal and technical topics. Additionally, she has managed many time-sensitive typesetting projects for community institutions. Jennifer enjoys writing personal essays and lives in Atlanta with her family.

Dana Robinson - Copywriter

Dana Robinson has been writing and editing professionally for 10 years, publishing her first article in 2007. She serves as Editor-in-Chief of a local online magazine and is a contributor to various Houston print publications. She honed her experience writing newsletters and managing social media for small businesses and non-profits before moving on to e-books, magazines, and non-fiction books for print. She also enjoys teaching creative writing workshops for children. Dana received her formal education at the University of Houston–Downtown, where she majored in professional writing, minored in creative writing, and was the recipient of the Upper Division Writing award for best essay. She completed internships with Writers In The Schools and The Bayou Review.

Brenda Hazzard - Copywriter

Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. She spent over 20 years working for the US Government in Washington and abroad, and spent several years working with the CIA during which she managed a team of writers producing internal briefs on international news, events, and politics. She writes on a variety of topics but loves opportunities to work on projects that cater to her keen interest in international affairs. She considers herself to be an empathetic editor, one who improves a draft but lets the spirit of the writer shine through. She has also worked on dissertations, white papers, newspaper articles, and family histories.

Adelia Ritchie - Copywriter

Adelia is a scientist, educator, technical writer and editor, poet, and blogger about her Pura Vida lifestyle in Costa Rica. She has more than 40 years experience writing professionally, including her years at Science Applications International Corp., Bechtel Corporation, Defense Acquisition University, and the Department of Defense. She earned her Doctor of Philosophy in Physical Organic Chemistry at Northwestern University in Evanston, Illinois, and her Bachelor of Science in Chemistry and Physics from the University of West Florida in Pensacola, Florida.

Carey Miller - Copywriter

Carey brings more than 20 years of writing and editing experience to The Writers for Hire. A lifelong writer and reader, she holds a B.A. in English from UCLA. Her background includes writing and editorial positions with both book and magazine publishers. She has worked as a copy editor and proofreader for major advertising agencies including Ogilvy & Mather and Rubin Postaer. Her experience includes magazine feature writing and editing as well as manuscript development and editing. A former advertising sales executive, she has crafted a wide range of business, sales, and marketing communication for leading magazine publishers including Conde Nast and Hearst. She has worked with major consumer brands including Nike, Visa, Levi’s, General Motors, Microsoft, Charles Schwab, and Neutrogena.

Coralee Bechteler - Copywriter

In the past, Coralee has been an organic farmer, a chicken herder, a zipline administrative assistant, and an ESL teacher for kids. Today, she's living her childhood dream of being a writer. She currently resides in New York with her cat (and muse) Hermes and a miles-long TBR list that gets longer every day. If she's not reading or crafting, you can usually find her pulled over on a country road writing something down or picking wildflowers. Coralee holds a bachelor's degree in English, an associate's degree in Horticulture, and multiple internationally recognized software testing certifications.

Cecile Brule - Copywriter

Cecile enjoys the challenge of discovering each client’s unique strengths and presenting them to a wider audience. Since joining The Writers For Hire, she has worked on blogs, newsletters, RFPs, end-user documentation, email, social media, sales pages, biographies, op-eds, and fiction.

Previously, she taught in Shenzhen, China and obtained an HSK3 (Intermediate Mandarin) certificate. Cecile enjoys gaming, drawing, producing short films, and growing fifteen different varieties of apples with Serenity Orchards.

Rosalind Stanley - Copywriter

Rosalind Stanley grew up on the Coast of Maine and then accidentally spent fifteen years in Virginia's Blue Ridge Mountains, before moving to the Midwest. She graduated from Lynchburg College in 2008 with a B.A. in Creative Writing (and a minor in Theater Performance); ever since, Rosalind has endeavored to make writing a part of her daily life, whether creative or technical, whether as a volunteer or an employee. She has tutored students, taught workshops, edited fiction and non-fiction books, and worked as a beta reader and a legal writer. She also publishes a newsletter on Substack, where she releases her own fiction serially. When not writing, Rosalind is busy homeschooling her four children and raiding the local library for new fiction.

Sean Patrick Hill - Copywriter

Sean has been a professional writer for more than 25 years, and has an M.A. in Writing from Portland State University and an M.F.A. in Poetry from Warren Wilson College. He's the author of five books, and his writing has won him grants and fellowships from the Kentucky Arts Council, the Vermont Studio Center, the Elizabeth George Foundation, and the Regional Arts and Culture Council. He lives in Louisville, Kentucky, where he also works at his photography.

Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.
Wintress