How to measure the results of your SMM campaign.
Jul 14, 2008
With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social…
Change-ups: Not just for baseball anymore
May 15, 2008
Varying sentence length in your writing sets a lot more than the tone or rhythm. It allows you to set up and emphasize points. Consider this: Many people consider New York a place they’d rather visit than reside in because…
From Silly to Awesome: How Words Change Meaning Over Time
Jul 23, 2024
If you’ve been around teenagers lately, you’ve probably noticed their unconventional uses of certain words or phrases. For example, “tea” now means gossip (as in, “Spill the tea!”), “bet” is now used as a way of saying “yes,” and if…
Customer Retention Through Content Campaigns
Mar 17, 2023
It’s common for companies to aim their content marketing campaigns at attracting new customers. After all, marketing is a key tool for driving sales and growth, and neglecting it is a surefire way to be overtaken by competitors. What many…
What Kind of Editing Do I Need?
Oct 29, 2021
“Can you edit this?” It’s arguably one of the vaguest requests heard in the world of editing and publishing. That’s because there are multiple types of editing, and they often mean something very different to each party in the editing…
The Writers Behind Your Fortune Cookie Aphorism
Oct 09, 2020
It may come as a surprise to you that fortune cookies are not actually a Chinese invention. While their true origins are widely debated, it is a common belief that the first fortune cookies appeared in California sometime in the…
Five Common Web Writing Mistakes to Avoid
Mar 08, 2019
Web copy can be tricky to master: It has to sell, but it can’t feel too salesy. It has to be packed with useful, relevant information, but it needs to be succinct and easy to scan. It has to differentiate…
“Poring” vs. “Pouring”: What's the Difference?
Sep 06, 2010
This question came up during a round of in-house editing this week, so – of course –I wanted to share: Complete this sentence: I spent hours _______ over the pages of the magazine. A.) poring B.) pouring The correct answer…
AP: Goodbye “Web site;” Hello “Website”
Apr 29, 2010
Good news for all word nerds: The Associated Press has finally made the switch from the old-fashioned "Web site" to the simpler, more natural-looking "website." Yay! To me, "Web site" has always seemed a little stuffy and English teacher-ish. Good…
Killer Tips for Streamlining Your Copy, Part 2
Jul 08, 2009
As promised, here’s the second installment of my series on packing more punch into your prose. In Part 1, we talked about using strong verbs, ditching the adverbs, and the benefits of active sentences. Those are essential points to keep…
How to measure the results of your SMM campaign.
Jul 14, 2008
With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social…
Change-ups: Not just for baseball anymore
May 15, 2008
Varying sentence length in your writing sets a lot more than the tone or rhythm. It allows you to set up and emphasize points. Consider this: Many people consider New York a place they’d rather visit than reside in because…
From Silly to Awesome: How Words Change Meaning Over Time
Jul 23, 2024
If you’ve been around teenagers lately, you’ve probably noticed their unconventional uses of certain words or phrases. For example, “tea” now means gossip (as in, “Spill the tea!”), “bet” is now used as a way of saying “yes,” and if…
Customer Retention Through Content Campaigns
Mar 17, 2023
It’s common for companies to aim their content marketing campaigns at attracting new customers. After all, marketing is a key tool for driving sales and growth, and neglecting it is a surefire way to be overtaken by competitors. What many…
What Kind of Editing Do I Need?
Oct 29, 2021
“Can you edit this?” It’s arguably one of the vaguest requests heard in the world of editing and publishing. That’s because there are multiple types of editing, and they often mean something very different to each party in the editing…
The Writers Behind Your Fortune Cookie Aphorism
Oct 09, 2020
It may come as a surprise to you that fortune cookies are not actually a Chinese invention. While their true origins are widely debated, it is a common belief that the first fortune cookies appeared in California sometime in the…
Five Common Web Writing Mistakes to Avoid
Mar 08, 2019
Web copy can be tricky to master: It has to sell, but it can’t feel too salesy. It has to be packed with useful, relevant information, but it needs to be succinct and easy to scan. It has to differentiate…
“Poring” vs. “Pouring”: What's the Difference?
Sep 06, 2010
This question came up during a round of in-house editing this week, so – of course –I wanted to share: Complete this sentence: I spent hours _______ over the pages of the magazine. A.) poring B.) pouring The correct answer…
AP: Goodbye “Web site;” Hello “Website”
Apr 29, 2010
Good news for all word nerds: The Associated Press has finally made the switch from the old-fashioned "Web site" to the simpler, more natural-looking "website." Yay! To me, "Web site" has always seemed a little stuffy and English teacher-ish. Good…
Killer Tips for Streamlining Your Copy, Part 2
Jul 08, 2009
As promised, here’s the second installment of my series on packing more punch into your prose. In Part 1, we talked about using strong verbs, ditching the adverbs, and the benefits of active sentences. Those are essential points to keep…
How to measure the results of your SMM campaign.
Jul 14, 2008
With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social…
Change-ups: Not just for baseball anymore
May 15, 2008
Varying sentence length in your writing sets a lot more than the tone or rhythm. It allows you to set up and emphasize points. Consider this: Many people consider New York a place they’d rather visit than reside in because…