The big idea and making it happen

Because many of our writers have agency and corporate marketing experience, we know that every marketing campaign starts well before the writing. We can help you determine your goals, pinpoint your target audiences so your strategy hits its target then brainstorm the big idea you’ll communicate to customers and prospects.

We can also help you zero in on the best channels and formats to reach your audiences within your timeframe, scope, and allotted budget. If your plan includes rebranding, we’ll help you create excitement around your new image through public relations and social media activities.

Once your campaign’s goals are established, your target audiences delineated, the budget’s nailed down and your big idea is in place, we’ll begin creating content that differentiates your  products or services from your competition and stands out in a crowded media environment.  In other words, we’ll help you deliver an effective marketing campaign that works – and just might become known as one of the great ones.

The content elements of strong campaigns

Our teams are content-writing experts who confidently create each element of an effective campaign, including:

• Launch checklists that include all the anticipated activities, deadlines, and deliverables that make up your campaign.
• Print copy that motivates your audience to act, using appropriate tone, voice, and techniques, including old-fashioned persuasion.
• TV, video and audio scripts that powerfully tell a compelling, heart-rending, or funny story.
• Blog posts that top the SEO rankings and are so interesting that they get shared and attract media attention.
• Social media campaigns that grab readers’ attention and keep them coming back for more.
• eBooks that let you share knowledge and establish expertise.
• White papers that position you or your client as a thought leader and demonstrate how your products or services solve audience problems.