Looking Beyond HARO/Connectively for Link Building and Visibility
December 2, 2024
Connectively began in 2008, as many business concepts likely have—through a Facebook group that brought people together to meet mutual needs. The group served as a hub where journalists could query experts on nearly any topic, and those with answers (sources) provided quotes that journalists could use, often gaining publicity for their own companies in the process.
This was something journalists throughout history would have gladly traded their quill pens for! It was also a new marketing concept for companies and marketing departments. The Facebook page eventually evolved into a platform called HARO (Help a Reporter Out), which streamlined these connections more systematically.
Since its inception, businesses and experts have prized HARO as a tool for acquiring backlinks and publicizing themselves across various publishing outlets. Not long ago, the platform relaunched as an app named Connectively.
As the originator of this concept and due to its widespread recognition, Connectively remains highly popular—and free! (The only exception is its Premium plan, which costs $9.99 per month or $99 per year.)
In recent years, journalists have sought access to larger pools of sources covering a wider range of expertise. The primary reason is simple: they prefer to receive fewer, better-matched pitches. Quality over quantity!
A number of new platforms have emerged to meet this demand. Below, in alphabetical order, we provide details on six of the most popular and highly regarded HARO/Connectively alternatives:
- Featured
- Help a B2B Writer
- Just Reach Out
- ProfNet
- SourceBottle
- Qwoted
FEATURED
Helps niche brands target their pitches efficiently
Highlights:
- Ascending in popularity as a source for thought leader-sourced content
- Eliminates needle-in-a-haystack searches for appropriate queries to pitch to
- Experts report having significantly more of their pitches selected by publishers
- Tracking and analytics included
- Free to journalists/publishers
- Pricing scale for businesses tailored to business size and needs
- Pitch to publishers looking for expert content, including firms like UpWork, Entrepreneur, and GoDaddy
Summary:
Featured bills itself to journalists and publishers as “Your human-powered content machine.” It excels at matching company experts seeking exposure with queries that align with their field of expertise and business space. The platform also allows experts to track mentions across the web and use analytics to fine-tune their tactics.
Publishers submit queries well in advance—often weeks before deadlines. Experts looking to gain exposure for themselves and their brands have three ways to do so:
- Provide answers to client questions,
- Write bylined articles, or
- Submit executive interview profiles.
The latter two options are distinct forms of “pitching” that may differ from what you’re used to.
Why We Picked It
Although Featured is not a traditional pitching platform, we see it as valuable (and so do many others) because it offers a unique route to getting publicity for your brand through its Q&A pitching format. We also appreciate that the best-matched queries for your business are delivered directly to yo
What They’re Saying
Harolinkbuilding.com says, “The content generated through Featured.com is evaluated on criteria such as experience, expertise, authoritativeness, and trustworthiness. This ensures that only the most relevant and well-crafted content is passed on to publishers, allowing for an output that stands out for its quality and reliability. A critical aspect of this is that content is not just sourced; it’s matched to the right publisher to maintain content excellence.”
Best For
- Businesses that occupy a definite niche and want to save themselves the trouble of sorting through lots of queries that don’t apply to them.
- Those who like the process of answering questions as an expert rather than writing traditional pitches.
- Busy experts/business owners who love the idea of having well-matched opportunities arrive via email.
Pricing
HELP A B2B WRITER
Highlights:
- The platform caters to writers
- It is also helpful to experts, offering “Tips for Sources”
- Writers can also be listed as sources
- The platform recommends that writers credit their sources via links.
- Free to both sources and writers
- Offers “Help a B2B Writer API” to companies who find expertise for their clients or run a tool that does so
Summary:
Experts and sources trying to gain exposure through Connectively/HARO face a daunting task, as so many others are trying to do the same. This means everyone must sift through volumes of irrelevant queries. In contrast, Help a B2B Writer helps sources by limiting the “source requests” they receive to those that match their specified areas of expertise.
Why We Picked It
Help a B2B Writer simplifies the process of gaining exposure for your business. It offers many options for areas of expertise and is open to adding more upon request. Additionally, it is free, and as the platform’s webpage states, it is run by “The team at Superpath, the world’s best content marketing community.”
What They’re Saying
“Help a B2B Writer: These daily emails ask you for insight on topics on which you are an expert. Simply respond, and you can get coverage and a backlink in sites across the web.” — Entrepreneur Magazine
Best For:
- Businesses and experts who like working with freelance writers
- Small businesses with cost constraints who need free access
- Any business or expert who wants to streamline the process of getting exposure
- Writers who also want to be used as expert sources
Pricing
JUST REACH OUT:
Highlights:
- Helps businesses reach journalists and prominent bloggers who write in their sector
- Employs an AI-based system for building pitches, included at all 3 plan levels
- Also provides email templates
- Offers Analysis Tools, viewable at any time you log in
- Facilitates outreach through a guest-posting tool that connects to 1,000s of blogs
- 7-day free trial, but no free plans, higher rates than some other platforms
- Some of the more sophisticated features are only available at higher price points
Summary:
When you choose this platform, you’re committing to the long-term process of building your reputation strategically. As the website states, “If you are looking for quick press in a month or two, we’re NOT the right solution for you… consistent and repeatable results take time.” Similarly, you’ll find that using this platform is more expensive than using Connectively or some other alternatives.
Why We Picked It
AI-powered assistance for writing strong pitches helps this platform stand out. Over 5,000 businesses have used it, and user feedback suggests it is successfully helping them achieve greater exposure. The platform emphasizes building relationships with journalists and publishers over time, which we see as an effective way to promote yourself
What They’re Saying
“JustReachOut has delivered and exceeded our expectations when it comes to PR tools. If you’re seeking exposure or publicity for your company, JustReachOur is the best in business.” –Matthew Barby, Director of Acquisition at HubSpot.
Best For:
- New entrepreneurs
- Small or moderately-sized companies
- PR departments and teams
Pricing
SOURCEBOTTLE:
Highlights:
- Started in Australia, works with six countries
- Is noted for similarities to HARO/Connectively
- Used by journalists from a list of prominent media outlets
- “Digest” style emails sent to sources daily
- Free basic service, very low cost for “expert profile”
- Ability to notify the platform of spam responses from emails containing them
Summary:
As its name suggests, SourceBottle connects sources with journalists. However, it also provides business owners, experts, and PR professionals an opportunity to become those sources and gain publicity. You’ll receive two emails daily listing queries that match your selected subjects (choose from 11), categories, and locations. Locations are limited to English-speaking countries: Australia, Canada, Ireland, New Zealand, the UK, and the U.S. If your goal is to become known to English-speaking audiences worldwide through reputable media outlets, SourceBottle is a solid platform to achieve that.
Why We Picked It
SourceBottle is easy to use for any business, source, or expert familiar with HARO/Connectively, as it also filters queries by topic. Unlike Connectively, the platform specializes in sample reviews, which allow businesses to publicize their products, and case studies that let them showcase their expertise. The cost for using this feature or for getting your “expert profile” in front of the media is only $25.
What They’re Saying
“Thanks again Sourcebottle! Our business was quoted in 3 national magazines this month. Really appreciate being able to connect with media so easily.”
Best For:
- Subject matter experts
- Those in the PR business.
Pricing
PROFNET:
Highlights:
- Especially serves public relations pros who want exposure for their companies
- You may receive some of the same queries found on HARO/Connectively
- Frequently refreshes queries
- Lets parties interact
- Free option for journalists, but substantial fees for “Experts”
- Was started in 1992
Summary:
Interestingly, ProfNet is owned by Cision, the same company that owns HARO. This platform specifically serves PR firms and PR departments looking to connect with journalists and provide expert content. You can customize the queries you receive by frequency and subject matter, and opt in or out of the types of organizations from which you receive queries. Some users report that navigation could be improved.
Why We Picked It
We chose ProfNet partly because of its connection to HARO/Connectively through ownership. Additionally, since we’re addressing you as an expert, ProfNet’s target audience—experts—aligns with your needs. For example, you can send “Expert Alerts” to journalists when news breaks in your industry, directly pitching story ideas. ProfNet also offers a “Speaker Service,” providing professional speaking opportunities. With a reputation built over three decades, ProfNet is a trusted choice for PR firms seeking exposure.
What They’re Saying
“I got quoted in an article on Forbes.com this week. I love your service. Not counting the press release (which was picked up on over 100 websites), I’ve been quoted eight times in the first month I’ve been signed up with you … not to mention the quality of the media I am in with your service is vastly superior to anything I did before. Thanks.”
— Phillip Wilson, Labor Relations Institute:
Best For
- PR professionals seeking publicity for their companies
- Sources who want a tool for reaching out to journalists
- Experts who wish to find speaking opportunities.
Pricing
QWOTED:
Highlights:
- A tool to help journalists and bloggers get authoritative quotes to use
- Employs “advanced tech and AI” for “Pitch Intelligence”
- Advanced filtering for journalists, which means you get appropriate queries
- Journalists/writers can signal you that they would like you to pitch
- Journalists and writers must be verified as a trustworthy outlet for news
- Free Basic Plan is very limited, Pro PR and Team plans are paid
- As a source, you get an email each day that alerts you to opportunities
- Maintains an “Expert” database for journalists and “The world’s largest free media database” for experts to access
Summary:
Although not as well-known as HARO/Connectively, Qwoted has a reputation for delivering quality results for journalists’ queries, albeit in smaller quantities. This can be beneficial for both you as a source and for journalists. As always, quality over quantity!
Why We Picked It
Qwoted stands out for its openness and transparency—you won’t be communicating with anonymous publications. As a PR professional or expert source, you can build a profile that demonstrates your reliability within your industry, becoming part of the Expert Database. The platform also allows you to receive notifications and respond quickly to relevant media opportunities for your business.
What They’re Saying
“The team at Qwoted continues to amaze me. So professional and helpful.
I’ve used their team on several occasions, to find experts in a variety of arenas, as well as guests for my show. Bravo!–Michael Levitt
Best For
- Experts and PR Pros who want publicity in the right places
- Small business owners
Pricing
Which Platform is Best for You?
HARO/Connectively, as the original place for businesses to connect with journalists and publishers, is still working for lots of people on both sides of the process. Even so, other entrants to the field have updated and improved upon HARO’s concept.
Below, we conclude with a combined chart for a quick comparison of the six platforms we’ve described.