Yet there are only so many hours in the day. When you’re busy meeting with clients, processing applications, and maintaining accurate records, it’s easy to let even critical communication tasks slide. No one can do everything, and your resources are better spent focused on your profit centers, not writing a manual or press release.
Think of The Writers For Hire as a communications insurance policy for your business — a safety net of creative, professional writers, editors, and project managers to ensure effective content across all channels, even under tight schedules.
Our expert teams:
- Create blogs, case studies, white papers, and website copy that resonate with your target demographics.
- Craft SOPs and training manuals to engage employees with accurate, effective information that gets read, remembered, and acted on.
- Transform legacy documents and forms into digitized content that moves effortlessly into the future while maintaining value as a core marketing and operational asset for years to come.
- Provide end-to-end content solutions for literally any type of project that involves the written word, from content planning and research to publishing and proofreading.
All the Content You Need Now
For external audiences, you need content that will reach and motivate your targets, educate your stakeholders, and promote your products and services.
We provide all the coverage you need.
Our copywriters can help you build trust with prospects, engage with existing customers, and increase organic traffic to your website.
Our technical writers work with insurance industry leaders and SMEs to transform data into usable documents for every vertical within your company.
But we don’t stop when we’re done writing. Our editors and proofreaders check every word with a keen eye for detail. Our project managers will keep you up-to-date as we meet benchmarks; you’ll also have access to our multi-user content management platform for ultimate transparency at every stage of content development.
And as we work, we are constantly building your asset libraries. Your documents, SME transcripts, and boilerplates are all under one roof and easily accessible 24/7.
Seamless Content Management
The Writers For Hire can help you prevent vital content from being lost in the shuffle. By storing your data within a centralized content hub, you can easily access your research, content assets, and final documents all in one place.
Your Internal Communications
- Intranet and in-house messaging.
- HR content for recruiting, training, and benefits.
Your SOPs, Training Manuals, and More
- Standard operating procedures
- Manuals and handbooks.
- Traditional books about your organization or leadership.
- Almost anything else—ask us!
Your External Communications
- RFIs and RFPs – creating them and writing detailed responses.
- Company and organizational newsletters.
- Articles for industry magazines to feature your innovations and completed projects.
- Executive communications: Customer or shareholder letters, speeches, presentations, employee announcements, and more.
Your Website
- Website conceptualization, organization, and creation.
- New content development, in collaboration with your personnel.
- Revising your current site to improve customer flow and navigation.
- SEO-optimized blogs.
- Case studies that tell your success stories.
Your Other Digital Content
- Social media posts that connect with customers, potential partners, and other stakeholders.
- Wikipedia articles that illustrate your expertise.
- eBooks written in the appropriate voice.
Your Marketing and Advertising Efforts
- Broadcast, print, and digital copy that gets your business seen and heard.
- Brochures and other sales collateral.
- Press releases that attract news outlets’ attention.
- Reputation management, monitoring and responding to customer reviews.
Our Industry Qualifications
LASTING RELATIONSHIPS FOR LASTING RESULTS
We’ve formed long-lasting relationships with some of the most recognized names in the industry. Our ability to craft and execute successful projects means we’re asked to the table, again and again.
- Experience working with executives at the top levels in multinational corporations with locations across the U.S, Europe, Asia, Latin America, and Africa.
- Vast experience in developing content for subject matter experts in insurance consulting firms – several of our clients trade on the NASDAQ.
- Skillsets in driving competitive analysis, defining target audiences, developing USPs, and writing content that speaks directly to niche audiences.
- Expertise in leveraging SEO best practices to boost online visibility and drive organic traffic, resulting in measurable business growth.
- Proven ability to cultivate and maintain deep understanding of regulatory requirements and industry standards to ensure compliant and credible content.
- Track record of creating stand-out marketing collateral that helps companies of all sizes distinguish themselves from their competition.
STEEP LEARNING CURVE? WE GET IT!
Through a combination of SME interviews and deep dive research, we uncover the technical nuances in different sectors, ensuring every deliverable resonates with its target audience.
Check out just a few of the complex subject matters we’ve tackled recently:
- capital and actuarial modelling
- predictive analytics
- solvency and compliance
- survival analysis
- asset liability management
- employer-sponsored health coverage
- property and casualty insurance
- life and annuity insurance
- whole life insurance
- funeral assistance services
- final expense insurance
- green burial
We bring more than two decades of experience to your team. Our insurance resume includes such achievements as:
- Orchestrated a multi-year trade show campaign for an actuarial services client complete with brochures, electronic media, pamphlets, banners, booth materials, and all the swag visitors love.
- Developed a request for proposal (RFP) for a car rental start-up seeking insurance-coverage for renters, including writing requirements for vendors to provide exposure analysis, market trends, and new insurance issues that could impact the start-up.
- Created high-impact content, including infographics and blogs, for growing company —already the nation’s leader in agent-produced final expense life insurance — to bolster awareness of their brand and educate consumers.
- Conducted extensive research on the intricacies of an innovative insurance management solution, along with potential customers’ pain points, before creating highly relevant PowerPoint presentation on the solution for developer’s sales team.
- Crafted detailed RFP responses that showcased a mid-sized travel insurance provider’s experience, skills, and competitive advantages to the Peace Corps, supporting revenue growth and the opportunity to attract more clients of a similar caliber.
TYPES OF INSURANCE CLIENTS WE SERVE
- Captive insurers
- Direct sellers
- Domestic insurers
- Foreign and alien insurers
- Healthcare providers
- Health insurance providers
- Insurance software developer
- Life insurance companies
- Mutual companies
- Property and casualty insurers
- Global travel insurance provider
- Standard lines
- Stock companies
- Surplus lines
Our Team Approach
At the Writers For Hire, we believe that the top three tenets of teamwork are communication, collaboration, and organization through award-winning content software. We make sure that our writers, editors, and project managers are on the same page and everyone understands all project goals, objectives, and timelines.
We encourage team members to work together to brainstorm ideas, provide feedback, and support each other’s efforts. Many have worked with each other for more than five years and have developed a sense of community within our organization.
More than anything else, we believe that a positive culture helps foster a productive environment conducive to creative thinking and problem solving within the group dynamic.
INSURANCE COMPANIES NEED A WRITING TEAM THAT:
- Listens and communicates effectively at all levels.
- Understands the challenges facing the insurance industry.
- Stays up to date on the latest industry trends.
- Creates a wide range of relevant content.
- Meets tight deadlines without compromising quality.
Our Customer Service Means Your Satisfaction
The Writers For Hire takes the workload off your staff by being available when you need us. Our team of writing, editing, and project management professionals is ready to assist your agency or company with both internal and client-facing content.
We believe in positive working relationships. We’ll collaborate respectfully with your teams to ensure every word is accurate and that all deadlines are met.
Our writers, editors, and project managers are easy to contact. We are just a phone call away, and we respond promptly to email communications.
But above all, we will treat your project as if it were our own, meaning we are as invested in your final product as you are.
