Finding the Right Blog Partner
Aug 17, 2012
So you’ve decided to initiate a content building campaign, wrote a few posts, and now have set out in search of links to send back towards your site. You’ve found a few blogs and sent out offers to write for…
Taglines 101
Feb 18, 2009
As a business owner or service provider, few things are as important as a good tagline. After all, your tagline will appear on absolutely everything, from business cards and mailers to print ads and billboards. Your tagline will help with…
Social Media Marketing: The Top Four Reasons You Should Try…
May 28, 2008
So, you want to get your name out there, to be known, to market yourself to every possible venue. By delving deep into the social media marketing realm, you can produce significant results. Just what, you might ask, is social…
Color’s Impact on Strategic Content Marketing Success
Jun 04, 2024
Color and content marketing are as inseparable as blue from the sky or green from the grass. It’s fascinating to think about the difference color choices make on consumer perceptions and behavior. Consider: By itself, color can affect up to…
Unique SOP Considerations Across Various Industries
Jan 16, 2024
Tailoring Standard Operating Procedures (SOPs) to specific industry needs is a fundamental practice in ensuring compliance and maintaining a high level of quality. The unique characteristics, regulatory requirements, and operational challenges of each industry demand a customized approach to SOP…
6 Ways to Understand Your Target Audience
Feb 14, 2023
All great writing starts with understanding the target audience. Marketing guru David Ogilvy once remarked: “Don’t just create content to get credit for being clever. Create content that will be helpful, insightful, or interesting for your target audience.” Ogilvy was…
What is Website Readability and How Do I Improve It?
Sep 23, 2022
The readability of a website determines if it succeeds or fails in its intended purpose. Creating high readability website content follows many of the same basic principles as doing it in print. However, the value of these principles is not…
Finding the Right Blog Partner
Aug 17, 2012
So you’ve decided to initiate a content building campaign, wrote a few posts, and now have set out in search of links to send back towards your site. You’ve found a few blogs and sent out offers to write for…
Taglines 101
Feb 18, 2009
As a business owner or service provider, few things are as important as a good tagline. After all, your tagline will appear on absolutely everything, from business cards and mailers to print ads and billboards. Your tagline will help with…
Social Media Marketing: The Top Four Reasons You Should Try…
May 28, 2008
So, you want to get your name out there, to be known, to market yourself to every possible venue. By delving deep into the social media marketing realm, you can produce significant results. Just what, you might ask, is social…
Color’s Impact on Strategic Content Marketing Success
Jun 04, 2024
Color and content marketing are as inseparable as blue from the sky or green from the grass. It’s fascinating to think about the difference color choices make on consumer perceptions and behavior. Consider: By itself, color can affect up to…
Unique SOP Considerations Across Various Industries
Jan 16, 2024
Tailoring Standard Operating Procedures (SOPs) to specific industry needs is a fundamental practice in ensuring compliance and maintaining a high level of quality. The unique characteristics, regulatory requirements, and operational challenges of each industry demand a customized approach to SOP…
6 Ways to Understand Your Target Audience
Feb 14, 2023
All great writing starts with understanding the target audience. Marketing guru David Ogilvy once remarked: “Don’t just create content to get credit for being clever. Create content that will be helpful, insightful, or interesting for your target audience.” Ogilvy was…
What is Website Readability and How Do I Improve It?
Sep 23, 2022
The readability of a website determines if it succeeds or fails in its intended purpose. Creating high readability website content follows many of the same basic principles as doing it in print. However, the value of these principles is not…
Finding the Right Blog Partner
Aug 17, 2012
So you’ve decided to initiate a content building campaign, wrote a few posts, and now have set out in search of links to send back towards your site. You’ve found a few blogs and sent out offers to write for…
Taglines 101
Feb 18, 2009
As a business owner or service provider, few things are as important as a good tagline. After all, your tagline will appear on absolutely everything, from business cards and mailers to print ads and billboards. Your tagline will help with…
Social Media Marketing: The Top Four Reasons You Should Try…
May 28, 2008
So, you want to get your name out there, to be known, to market yourself to every possible venue. By delving deep into the social media marketing realm, you can produce significant results. Just what, you might ask, is social…