How do you come up with blog topic ideas for your content campaigns?
September 24, 2024
Dear Mr. Higgonbottom,
How do you come up with blog topic ideas for your content
campaigns?
Dear Curious Content Creator,
Oh, the age-old struggle of fresh blog ideas! Sometimes it really does feel like trying to watch water boil. But fear not, I’m here to help you fill up that content calendar without breaking a sweat.
First things first: Once you’ve decided on a general topic, start looking up the keywords and pay attention to the sort of content you see popping up.
What questions are top of mind when it comes to this topic? What does your audience want to know, what sort of queries are they searching?
Now, how can you use this information to make your content different, how can you use it to make your content a little more enticing, make it resonate with your readers?
Check out my tips below, do your research, and then turn the heat down low; you want to let all this information simmer as you brainstorm:
- Leverage the popular hashtags related to your topic
- Pay attention to your audience’s comments and questions
- Think about the common pain points and challenges related to your topic
- Giving your content a little twist can help increase your relevance and originality
- What content is missing when it comes to your topic?
A little brainstorming and you’ll be brimming with blog ideas before you know it!
Warmly,