The concept sounds deceptively easy. But if you’ve ever tried getting the attention of the press or popular influencers, you know how difficult the process can be — and that’s true whether you’re selling cereal to consumers or software to engineers. The more views the outlet, publication, or channel inspires, the harder it is to get them to take notice of you. After all, you aren’t the only one clamoring for their attention or favor.
Think influencing your loyal customer base is easier? It should be, but we all know that even the happiest customers procrastinate when it comes to leaving those rave reviews. And getting people to share your social media in a world drowning in content is challenging, to say the least.
Support Services for Your Earned Media Efforts
Is your marketing department full of great ideas but drowning in daily to-dos that’s keeping from getting you earned media efforts off the ground? The Writers For Hire can provide the extra set of hands your team needs.
The first step: finding media influencers in your industry, trade publications with avid readerships, and forums and review sites where your customers are sharing advice.
Then we’ll help you organize your existing task lists, prioritize current and future tasks, and build cohesive media and customer outreach campaigns that generate results.
Finally, we’ll take the daily grind off your hands by helping implement the plan – whether that’s writing articles, disseminating pitches, emailing customers, or monitoring online conversations.
Here’s just a few ways The Writers For Hire can help you cut through the clutter to earn publicity and shares:
- Smart use of SEO techniques.
Do you have a new or innovative product or service? One you just know the media can’t wait to talk about? Good news: We’ll help drive the media to you by focusing on keywords they’ll be using. - Reviews on review platforms and in digital publications.
Reviews and stars matter! Do a quick search on the number of people who consider reviews before deciding to buy—it’s virtually 100%. We’ll help you develop a customer loyalty program to inspire enthusiastic fans who leave positive reviews, earning you high marks on Google, Yelp, and other major review sites.
We can also help you develop a reputation management strategy by monitoring your reviews and gathering constructive information that will help you improve your performance, products, or services.
And let’s face it: negative reviews happen. We’ll respond to them in a friendly and professional manner, getting issues resolved and creating a better impression of your business. - Incentivized social media. We’ll help you increase customer engagement, build an active community of followers, and motivate people to share their experiences with your business on social media through proven techniques: downloads, apps, contests, games, click-worthy headlines, leading questions, natural conversation starters, memes, referral programs, infographics, and more.
- Influencers and bloggers. We’ll help you catch the eye of bloggers and influencers and get them to say the right things about your business. How? By actively following their social media channels, leaving thoughtful comments on their posts, participating in discussions, and providing them with valuable insights or information related to their niche. Let’s get the conversation going!
- Thought leadership. When you’re good, you get noticed. Becoming known as a subject matter expert through published content can get you mentioned in print, on air, and on digital channels. Before long, trade journals and general audience publications will be seeking you out as an expert to interview — and mentioning you more in their own content.
- Industry awards and recognition. Are you an active participant in industry awards and recognition programs? Winning or being a finalists says you’re an expert and that can get positive media attention, especially when it’s backed by a great press release.
- Speaking opportunities. Sharing your expertise at industry events positions you as a thought leader — and leads to mentions on the organization website, in their publicity efforts, and in the media coverage before, during, and after the event. Need a compelling speech? We’ve written talks and webinar content on far-ranging topics, from X to X.
- Gift guides. When the products and services you offer are great, and the word gets out, publishers of gift guide-type articles will want to put you on their lists. Let us help you spread the word about your products and services in a variety of written content.
- Using all the possibilities for getting exposure. Think about offering a simple reward or recognition in your newsletter or HR pages to motivate your employees to share specific product- or service-related content. We’re here to help you write the copy that motivates sharing.
We’ll also help you monitor and measure the results of your earned media efforts so you can adjust your strategies as needed.
Remember, earned media is used to build credibility and trust. Unlike content you directly create or pay for, earned media comes from independent sources like journalists, bloggers, or social media influencers. Because people are more likely to believe information from a seemingly unbiased source, getting third-party validation is an important aspect of your marketing strategy.
