The B2B Content Marketing Process Demystified: 10 Steps to Success
Jun 21, 2024
Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector. Its benefits are manifold: Search engines favor it for providing relevant answers to user queries, and, most importantly, users appreciate free…
Guide to Meeting Fair Use in Content Creation
Jun 18, 2024
One: Copyright Basics When content marketing writers and content strategists use material for their own writing and strategies, they’ll often use other material, and they’re bound by law to respect copyrights. Copyrights are attributed to works made by both individuals…
Quote Me on That: The Proper Use of Quotations in…
Jun 14, 2024
The main task of a journalist is to tell a story, and a great story always involves people. If you’re writing any sort of article, even a company blog, you are effectively a journalist. Like any good journalist, you’ll find…
Anyword: Your AI Buddy That Talks Too Much
Mar 19, 2025
With so many AI tools flooding the market, it can be overwhelming to keep up with all the options. After a while, they can all start to seem the same. Can they really be that different? Can one tool actually…
Beyond the Blog: Creative Ways to Repurpose Your Content
Feb 18, 2025
Dear Mr. Higgonbottom,I’ve been blogging for a while and want to get more mileage out of my content. What are some effective ways to repurpose my blog posts into different formats so I can reach a wider audience and increase…
ClickUp: Is This the Ultimate Project Management Tool for Your…
Feb 03, 2025
In the fast-paced world of modern business, teams are always searching for tools that not only enhance project management and workflow but also improve collaboration and productivity. ClickUp, a cloud-based project management and collaboration platform, positions itself as a one-stop…
Can AI Help You Detect AI-Generated Written Content?
Jan 24, 2025
Look, there’s no denying that many of us rely on generative AI tools daily for a wide range of tasks. And why shouldn’t we? AI is a fantastic tool—it often feels like it can do anything. But can AI help…
AI for Research: Which Models Deliver the Best Facts and…
Jan 02, 2025
Have you ever typed a specific question into a search engine, only to be met with page after page of unclear answers? This can be frustrating, especially during important research or when the question is time-sensitive. With the rise of…
Should You Give LongShot AI a Shot?
Dec 19, 2024
Given the speed with which the world of digital content is evolving, it's more important than ever to produce high-quality, engaging, and accurate content. Businesses, marketers, and freelancers are under increasing pressure to create content that captures attention, ranks well…
Is Copy.ai the Right Content Generation Tool for You?
Dec 12, 2024
In today's fast-paced digital landscape, content creation can often feel like a never-ending task. From blog posts and social media captions to ad copy and product descriptions, the demand for high-quality content is constant. Enter Copy.ai, an AI-powered tool designed…
Is NAPS2 the Right OCR Tool for You?
Nov 28, 2024
In our digital age, it is becoming increasingly important for organizations, individuals, and businesses to process data as quickly as possible. Optical Character Recognition (OCR) is a technology that plays a crucial role in transitioning from the physical realm to…
Is Awesome Screenshot Really Awesome?
Nov 19, 2024
When I was asked to write a review about Awesome Screenshot, the “Awesome Screen Recorder and Screen Capture 2 in 1” tool, my first thought was They found the least computer-literate person on Earth to write about an AI screenshotting…
Jasper AI: How It Can Improve Your Content Creation Process
Oct 25, 2024
With today’s fast-paced digital world, every minute counts, and AI tools are changing the way we create content. From copywriting to so-called ‘semi-automated’ long-form content, Jasper AI promises to make your life faster, easier, and more productive. But does it…
What are the different types of writers?
Oct 22, 2024
Dear Mr. Higgonbottom,What are the differences between all these types of writers? What does it mean to be a content writer, technical writer, creative writer, ghostwriter, web writer, academic writer, etc.? Dear Reader, You’ve stumbled onto a fascinating question: what…
Did You Know You’re a Content Creator?
Sep 26, 2024
Unless you are a hermit or living under a rock, chances are you’ve created some form of social media content in your life. This, according to this blog post by Hubspot, means you can consider yourself a content creator. Does…
How do you come up with blog topic ideas for…
Sep 24, 2024
Dear Mr. Higgonbottom, How do you come up with blog topic ideas for your contentcampaigns? Dear Curious Content Creator, Oh, the age-old struggle of fresh blog ideas! Sometimes it really does feel like trying to watch water boil. But fear…
AI Can’t Replace Teaching, But It Can Make It Better
Sep 19, 2024
These days it feels as if AI is everywhere—from chatbots helping with customer service to apps reminding us to drink water. So it’s no surprise that AI has been making its way into classrooms. But here’s the big question: can…
Is Your Content Marketing Plan Good Ethical Practice?
Sep 04, 2024
Picture this: You’re a content marketing writer, and you’ve been tasked with managing your shipping company’s social media accounts. Not only that, but your manager makes it clear that you’re expected to increase business—significantly—through your activity. Gulp. No pressure. As…
Evergreen Content: What It Is and Why You Need It
Aug 26, 2024
Do you know how to cook? I do. And I don’t. I’m no chef, but I’m good at following recipes—and in 2024, all of my recipes come from online. Sure, I own a few cook books. But by far, the…
Content Creation in a Post-Truth Era: Navigating the Challenges of…
Aug 19, 2024
Though many of us thoroughly enjoy and benefit from the conveniences provided by the technological developments we’ve witnessed in our modern era, the information age is fraught with its own unique brand of complications. Today, the average person with access…
From Inbox Overload to Newsletter Podcast Perfection
Aug 08, 2024
Do you ever feel like you’re drowning in email newsletters? Well, fear no more! This great article from GeekWire explains how a former Alexa engineer has solved the newsletter problem by using AI to turn content into daily podcasts. Pierson…
A Guide to SEO Keywords for Content Campaign Success
Aug 07, 2024
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) stands as a cornerstone strategy for driving organic traffic and enhancing online visibility. At its heart, SEO is about making your content easily discoverable by search engines and, more…
The Psychology of Font Choice: How Typography Impacts Content Engagement
Jul 19, 2024
Picture it: You’re at your desk, on your phone, doing what? Scrolling, scrolling, scrolling. All day long, we’re bombarded with content in all its glory and in all its forms—podcasts, user manuals, video ads, photo posts and memes, blogs, reports……
Three Colorful Examples of Content Marketing Success
Jul 12, 2024
Color is a powerful tool for marketing—one that can be wielded by a company to achieve either fortune or misfortune. That’s because colors are deeply connected with human responses and mental/emotional associations. Those flashes in customers’ brains impact their buying…
10 Critical Campaign Elements Impacting Conversions
Jul 10, 2024
There’s nothing worse than creating a well-planned marketing campaign only to see it fall far short of its conversion-rate goals. No matter how stellar your campaign is, conversion rates can end up down in the dumps if a few essential…
Are Your Calls-To-Action Failing? Find Out Why!
Jul 01, 2024
Let’s play a little game. Give yourself one point for each of these scenarios you’ve experienced. Ready? Here goes: You fill out an interest form at the bottom of a website. When you hit submit, nothing happens; the form isn’t…
The B2B Content Marketing Process Demystified: 10 Steps to Success
Jun 21, 2024
Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector. Its benefits are manifold: Search engines favor it for providing relevant answers to user queries, and, most importantly, users appreciate free…
Guide to Meeting Fair Use in Content Creation
Jun 18, 2024
One: Copyright Basics When content marketing writers and content strategists use material for their own writing and strategies, they’ll often use other material, and they’re bound by law to respect copyrights. Copyrights are attributed to works made by both individuals…
Quote Me on That: The Proper Use of Quotations in…
Jun 14, 2024
The main task of a journalist is to tell a story, and a great story always involves people. If you’re writing any sort of article, even a company blog, you are effectively a journalist. Like any good journalist, you’ll find…
Anyword: Your AI Buddy That Talks Too Much
Mar 19, 2025
With so many AI tools flooding the market, it can be overwhelming to keep up with all the options. After a while, they can all start to seem the same. Can they really be that different? Can one tool actually…
Beyond the Blog: Creative Ways to Repurpose Your Content
Feb 18, 2025
Dear Mr. Higgonbottom,I’ve been blogging for a while and want to get more mileage out of my content. What are some effective ways to repurpose my blog posts into different formats so I can reach a wider audience and increase…
ClickUp: Is This the Ultimate Project Management Tool for Your…
Feb 03, 2025
In the fast-paced world of modern business, teams are always searching for tools that not only enhance project management and workflow but also improve collaboration and productivity. ClickUp, a cloud-based project management and collaboration platform, positions itself as a one-stop…
Can AI Help You Detect AI-Generated Written Content?
Jan 24, 2025
Look, there’s no denying that many of us rely on generative AI tools daily for a wide range of tasks. And why shouldn’t we? AI is a fantastic tool—it often feels like it can do anything. But can AI help…
AI for Research: Which Models Deliver the Best Facts and…
Jan 02, 2025
Have you ever typed a specific question into a search engine, only to be met with page after page of unclear answers? This can be frustrating, especially during important research or when the question is time-sensitive. With the rise of…
Should You Give LongShot AI a Shot?
Dec 19, 2024
Given the speed with which the world of digital content is evolving, it's more important than ever to produce high-quality, engaging, and accurate content. Businesses, marketers, and freelancers are under increasing pressure to create content that captures attention, ranks well…
Is Copy.ai the Right Content Generation Tool for You?
Dec 12, 2024
In today's fast-paced digital landscape, content creation can often feel like a never-ending task. From blog posts and social media captions to ad copy and product descriptions, the demand for high-quality content is constant. Enter Copy.ai, an AI-powered tool designed…
Is NAPS2 the Right OCR Tool for You?
Nov 28, 2024
In our digital age, it is becoming increasingly important for organizations, individuals, and businesses to process data as quickly as possible. Optical Character Recognition (OCR) is a technology that plays a crucial role in transitioning from the physical realm to…
Is Awesome Screenshot Really Awesome?
Nov 19, 2024
When I was asked to write a review about Awesome Screenshot, the “Awesome Screen Recorder and Screen Capture 2 in 1” tool, my first thought was They found the least computer-literate person on Earth to write about an AI screenshotting…
Jasper AI: How It Can Improve Your Content Creation Process
Oct 25, 2024
With today’s fast-paced digital world, every minute counts, and AI tools are changing the way we create content. From copywriting to so-called ‘semi-automated’ long-form content, Jasper AI promises to make your life faster, easier, and more productive. But does it…
What are the different types of writers?
Oct 22, 2024
Dear Mr. Higgonbottom,What are the differences between all these types of writers? What does it mean to be a content writer, technical writer, creative writer, ghostwriter, web writer, academic writer, etc.? Dear Reader, You’ve stumbled onto a fascinating question: what…
Did You Know You’re a Content Creator?
Sep 26, 2024
Unless you are a hermit or living under a rock, chances are you’ve created some form of social media content in your life. This, according to this blog post by Hubspot, means you can consider yourself a content creator. Does…
How do you come up with blog topic ideas for…
Sep 24, 2024
Dear Mr. Higgonbottom, How do you come up with blog topic ideas for your contentcampaigns? Dear Curious Content Creator, Oh, the age-old struggle of fresh blog ideas! Sometimes it really does feel like trying to watch water boil. But fear…
AI Can’t Replace Teaching, But It Can Make It Better
Sep 19, 2024
These days it feels as if AI is everywhere—from chatbots helping with customer service to apps reminding us to drink water. So it’s no surprise that AI has been making its way into classrooms. But here’s the big question: can…
Is Your Content Marketing Plan Good Ethical Practice?
Sep 04, 2024
Picture this: You’re a content marketing writer, and you’ve been tasked with managing your shipping company’s social media accounts. Not only that, but your manager makes it clear that you’re expected to increase business—significantly—through your activity. Gulp. No pressure. As…
Evergreen Content: What It Is and Why You Need It
Aug 26, 2024
Do you know how to cook? I do. And I don’t. I’m no chef, but I’m good at following recipes—and in 2024, all of my recipes come from online. Sure, I own a few cook books. But by far, the…
Content Creation in a Post-Truth Era: Navigating the Challenges of…
Aug 19, 2024
Though many of us thoroughly enjoy and benefit from the conveniences provided by the technological developments we’ve witnessed in our modern era, the information age is fraught with its own unique brand of complications. Today, the average person with access…
From Inbox Overload to Newsletter Podcast Perfection
Aug 08, 2024
Do you ever feel like you’re drowning in email newsletters? Well, fear no more! This great article from GeekWire explains how a former Alexa engineer has solved the newsletter problem by using AI to turn content into daily podcasts. Pierson…
A Guide to SEO Keywords for Content Campaign Success
Aug 07, 2024
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) stands as a cornerstone strategy for driving organic traffic and enhancing online visibility. At its heart, SEO is about making your content easily discoverable by search engines and, more…
The Psychology of Font Choice: How Typography Impacts Content Engagement
Jul 19, 2024
Picture it: You’re at your desk, on your phone, doing what? Scrolling, scrolling, scrolling. All day long, we’re bombarded with content in all its glory and in all its forms—podcasts, user manuals, video ads, photo posts and memes, blogs, reports……
Three Colorful Examples of Content Marketing Success
Jul 12, 2024
Color is a powerful tool for marketing—one that can be wielded by a company to achieve either fortune or misfortune. That’s because colors are deeply connected with human responses and mental/emotional associations. Those flashes in customers’ brains impact their buying…
10 Critical Campaign Elements Impacting Conversions
Jul 10, 2024
There’s nothing worse than creating a well-planned marketing campaign only to see it fall far short of its conversion-rate goals. No matter how stellar your campaign is, conversion rates can end up down in the dumps if a few essential…
Are Your Calls-To-Action Failing? Find Out Why!
Jul 01, 2024
Let’s play a little game. Give yourself one point for each of these scenarios you’ve experienced. Ready? Here goes: You fill out an interest form at the bottom of a website. When you hit submit, nothing happens; the form isn’t…
The B2B Content Marketing Process Demystified: 10 Steps to Success
Jun 21, 2024
Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector. Its benefits are manifold: Search engines favor it for providing relevant answers to user queries, and, most importantly, users appreciate free…
Guide to Meeting Fair Use in Content Creation
Jun 18, 2024
One: Copyright Basics When content marketing writers and content strategists use material for their own writing and strategies, they’ll often use other material, and they’re bound by law to respect copyrights. Copyrights are attributed to works made by both individuals…
Quote Me on That: The Proper Use of Quotations in…
Jun 14, 2024
The main task of a journalist is to tell a story, and a great story always involves people. If you’re writing any sort of article, even a company blog, you are effectively a journalist. Like any good journalist, you’ll find…