Website Content Planning

Planning or replanning your website’s content is one of the most important things you’ll do for your business. It takes a strategic approach to ensure the content on your site meets your business goals, is fine-tuned to your audience, and is consistent and cohesive throughout.

We’ve built a substantial record of (re)organizing websites with hundreds, even thousands, of pages, so we understand the complex endeavor we’re undertaking. Our teams assist with content gap analysis, competitive analysis, SEO and analytics, user assessment and testing, KPI planning, web navigation, functionality, and of course, content planning.

We’ll also draft and manage your content governance rules, including who’s responsible for creating, reviewing, and approving content, how you’ll maintain Web Content Accessibility Guidelines (WCAG), and when periodic SME reviews are mandated.

Websites

No matter how large or small, simple or complex you envision your website to be, The Writers For Hire’s talented teams are ready to turn your ideas into digital reality. Even when sites are massive or complicated, our team approach means we’re equal to the challenge.

Each of our teams is made up of at least one writer, an editor, and a project manager. For large websites, we can scale up to teams of 10 writers or more. Together, our teams ensure your project stays on track—meaning both on-schedule and on-brand.

We’ll understand your goals, your market, what makes you unique, how you fare compared to your competition, and who you want to reach. Then we’ll use those insights to consistently and convincingly tell your story, projecting your company voice and style on every page.

Content Campaigns

Content campaigns encompass onsite and offsite content, as well as owned, earned, and paid media. The Writers For Hire will take care of writing and disseminating your message across multiple channels, including your own website and blog, book distribution sites, social sites, blogging sites, directories, review sites, news channels, search engines, and much, much more.

Blogs

We’ve written hundreds of blog posts for clients across a full range of industries and business types, from multinationals to privately-owned companies. Our writing teams work tactfully with your SMEs, and never shy away from doing additional research. The result? Every post is always thorough and thoroughly up to date.

Since most readers are busy, we make your posts easy to scan. Audiences get the point quickly and are drawn into the details. Useful links help your readers take the next step, connecting with your website and other online content.

eBooks

“Writing is easy,” journalist Gene Fowler said. “All you do is stare at a blank sheet of paper until drops of blood form on your forehead.”

Substitute “blank screen” and that sentiment is still true: writing an eBook can be a lengthy, tiring trek with no end in sight. Unless, of course, you’re working with The Writers For Hire. Whatever stage your project is in, from concept through research, writing, or editing, we’re ready to step in and help you complete it. We’ll help you create the kind of informative content that teaches, inspires, and motivates audiences to act.

Intranet and In-House Messaging

These systems have so much potential to unify your company and amplify what its employees can achieve. Every day is better when communication is robust, company news and events are shared easily and often, achievements are touted, and onboarding and training systems work smoothly.

The Writers For Hire’s teams have the skills and expertise to create valuable, functional content that makes your intranet and in-house messaging systems hum. We’re also inquisitive — we’re always looking for news to share and stories to tell.

Social Media

Writing for social media campaigns isn’t a skill you’re born with. Composing original, interesting posts that hit a target audience where it lives and invite participation is a skill that comes with knowledge and practice. So is the ability to repeat the process every week, while tailoring copy for a variety of platforms.

Our social media writing teams have developed their broad knowledge base by working within a range of industries. They’ve developed their expertise through years of practice in marketing, journalism, content marketing, and social media.

When you enlist us to create your social media content, we’ll get to know your company and integrate the unique traits of your brand into each post, through customer endorsements, case studies, and more — while always keeping your goals in mind.

Wikipedia

Writing and editing content for this digital encyclopedia isn’t as easy as it sounds. Wikipedia has strict publication guidelines and standards, including requiring reliable, independent coverage of your business (or yourself), and editors are quick to take down information that doesn’t pass muster.

There are several ways we can help you get published on this busy forum, including:

• Writing articles to get you third-party press.
• Helping you choose acceptable sources for composing your Wiki additions.
• Posting on the “Talk” page for you, requesting that your content be added.
• Communicating with Wikipedia editors to help get your material published.

We keep up with Wikipedia’s frequently-changing rules, so we can write and modify your content to comply with them.

Earned Media

Would you like to get some brand-building exposure from raving fans, popular influencers, industry publications, and respected news outlets? Of course you would. Earned media can give you that.

This form of publicity is “earned” when your audience is persuaded to comment on, publish, and share your brand and online content.

“So, what will persuade an audience to do those things?” you may ask. Good question! At The Writers For Hire, we’ll work with you to employ the techniques and create the content that will inspire responses and sharing, so your brand is built exponentially and inexpensively.