Website QA: A Worksheet for Nixing the Glitches
May 31, 2024
Quality Assurance, or QA, for a website is about finding and eliminating troublesome glitches, omissions, and errors before your site’s visitors have to deal with them; or more likely, refuse to deal with them and go elsewhere in a hurry…
Everything You Need to Know About Microsites
Aug 04, 2023
Just when you thought the development of new marketing techniques have plateaued, you come across a new and quite genius approach called Microsites. These little websites have become marketing powerhouses and for very good reasons. Microsites are marketing tools used…
How to Measure the Results of Your Content Marketing Campaign
Mar 10, 2023
Measuring the results of your content marketing campaign gives you a clear understanding of the return on investment (ROI) for your marketing efforts. It also helps you identify trends in consumer behavior and allows you to adjust your strategy accordingly.…
The Psychology Behind Great Content
Feb 28, 2023
When you think of psychology, content marketing probably does not immediately come to mind. Believe it or not, though, content marketers have a great understanding of the mind and how to influence it. They do this by ethically applying complex…
How to Repurpose Content: 5 Great Ways to Give Existing…
Feb 24, 2023
One of the toughest challenges content marketers face is keeping a steady stream of content flowing. After all, regular content creation can become a complicated endeavor. And with all of the hard work and time put in to creating content,…
How to Write Content That Sticks
Feb 21, 2023
Content that captures eyes and minds is king in the digital age. Articles, blogs, videos, social media posts, and e-books all help drive web traffic and convert visitors into new customers and clients. Used effectively, these many avenues constitute Content…
How to Use Interactive Content Marketing to Help Grow Your…
Feb 17, 2023
The marketing game has changed. In the past, it was crucial to get your name and brand identity out there. Essential ingredients of a content marketing campaign were to keep your visibility high in social media, and to provide lots…
6 Ways to Understand Your Target Audience
Feb 14, 2023
All great writing starts with understanding the target audience. Marketing guru David Ogilvy once remarked: “Don’t just create content to get credit for being clever. Create content that will be helpful, insightful, or interesting for your target audience.” Ogilvy was…
How to Create Your Content Marketing Plan
Feb 07, 2023
Content marketing is a key strategy to promote the success of any business. The ability to reach customers and seize market share will easily make or break a company, whether it’s a mom-and-pop store or a Fortune 500 firm. However,…
The Top 10 Best Practices for Producing an Effective Blog…
Nov 22, 2022
The art of blogging requires individuals to possess a solid writing skill set. Nevertheless, most folks believe blogging boils down to merely jotting down ideas and publishing them on a webpage. While one can certainly do that, effective blogging goes…
The Power of Great Content: Write Your Way to Superior…
Nov 15, 2022
Excellent brand awareness is essential for business growth, and the key to driving high levels of brand awareness is implementing a robust content marketing strategy. As the title of the research paper by Müller and Christandl 2019 suggests, “Content is…
Case Study: How Can A Writing Agency Help Improve Your…
Nov 08, 2022
Your website can make or break your appeal to customers and clients. Modern tools can help you make beautiful and elegant web pages, but your site's functionality and visuals are only half the battle. Your web copy is the other…
7 Ways To Generate Leads Through Content Creation
Sep 30, 2022
"The lead generation process starts by finding out where your target market ‘lives’ on the web.” — Wayne Davis Business professionals worldwide rally around the battle cry “Drive more sales!” Indeed, boosting sales is typically the top priority for most…
What is Website Readability and How Do I Improve It?
Sep 23, 2022
The readability of a website determines if it succeeds or fails in its intended purpose. Creating high readability website content follows many of the same basic principles as doing it in print. However, the value of these principles is not…
6 Essential Elements of a Killer Marketing Campaign
Sep 20, 2022
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov Making your customers feel smart is much easier than you think. In fact, you can make them feel like geniuses. Author and entrepreneur…
How Great Content Can Improve Customer Retention
Sep 09, 2022
How can all your created content serve the goal of retaining customers? That’s an important question because your current customers are valuable; they are the ones who have already bought into your product or service. And consider the potential impact…
Website 101: 5 Ways a Writing Agency Can Help Your…
Aug 26, 2022
“Your website is the window of your business. Keep it fresh, keep it exciting.”— Jay Conrad Levinson In today’s business world, a company’s website is its calling card. A great website helps your business put its best foot forward. In…
8 Best Practices for Client Communication
Aug 04, 2022
“It takes months to find a customer… seconds to lose one.” — Vince Lombardi Communicating with clients is an essential part of any successful business. But, how well do companies truly communicate? The key lies in understanding successful communication and…
Outsource Content to Make Your Company’s Voice Ring
Jul 29, 2022
Keeping a company’s web content current, relevant, and thought-provoking to potential clients is a 24/7 job. The task is much simpler when you outsource it to a competent agency whose job is to create superb internet material for you. Your…
5 Ways to Use Content for Customer Retention
Jun 24, 2022
“When the customer comes first, the customer will last.”— Walt Disney Attracting customers is one of the biggest challenges companies face. Keeping them is an even bigger one. After all, customers are the lifeline of all businesses. When companies successfully…
Website Basics: 4 Elements Every Site Needs
May 23, 2022
Have you ever searched online and found a website that may have what you are looking for, only to exit immediately either because it was aesthetically unappealing or loaded too slowly? Your website is an excellent place for customers to…
7 Elements of a Great Website: A Guide for Writers…
Apr 19, 2022
“A great web design without functionality is like a sports car with no engine.” —Paul Cookson For writers and publishers, a high-quality website is a springboard to success. A wonderful website entices readers to explore what writers and publishers have…
Top 8 Content Management Tools
Jul 23, 2021
In today’s business world, there is a driving need to build a strong online presence for your company. While there are many factors that go into this, one thing that business owners struggle with the most is content management. Finding…
How to Manage and Organize Content for Blog Campaigns
Jun 04, 2021
Launching a blog campaign is an effective way to grow your business’ influence online. By posting regularly, it allows you to provide value for your customers by educating them on specific topics. More than that, it establishes you as an…
8 Reasons Why You Really Do Need a Business Blog
Feb 09, 2021
In this day and age, people spend a lot of time online reading blogs. After all, they are an excellent source of entertainment and information. Some make you laugh, while others help you understand complex concepts or even products. Following…
What is a Blog?
Feb 05, 2021
A blog, short for “weblog,” is a text-based online diary or website product used for informational or entertainment purposes. A blog can be written by a single writer, or a group of writers. And the information contained in this platform…
Content Audits: Why Your Site Needs One and How it's…
Dec 29, 2020
You’ve worked tirelessly on creating the perfect website for your business and have even added some great content to beef up your blog section. So, how do you know if your site is performing well? That’s where the content audit…
WHAT IS A URL, AND WHY DOES IT MATTER?
Aug 18, 2020
Most people are familiar with the term “URL.” However, unless you are surveying a bunch of Google employees, few could probably tell you what each letter stands for, and what it actually means. But if you use the internet with…
Copywriter Q&A: Kathy Rinchiuso Keeps Website Projects On Track
Jul 09, 2020
Whether you’re giving your existing website a much-needed update or starting from square after a company rebranding, chances are, you’ll work with Kathy Rinchiuso, our go-to website project manager. Kathy keeps the lines of communication open and ensures that clients,…