Are Your Calls-To-Action Failing? Find Out Why!
Let’s play a little game. Give yourself one point for each of these scenarios you’ve experienced. Ready? Here goes: You fill out an interest form at the bottom of a website. When you hit submit, nothing happens; the form isn’t working.You select text message as your preferred mode of contact and receive a phone call an hour later.You sign up for the weekly version...
July 1, 2024 READ MORE
The B2B Content Marketing Process Demystified: 10 Steps to Success
Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector. Its benefits are manifold: Search engines favor it for providing relevant answers to user queries, and, most importantly, users appreciate free and valuable information and are more likely to convert because of it. Creating and sharing content demonstr...
June 21, 2024 READ MORE
Guide to Meeting Fair Use in Content Creation
One: Copyright Basics When content marketing writers and content strategists use material for their own writing and strategies, they’ll often use other material, and they’re bound by law to respect copyrights. Copyrights are attributed to works made by both individuals and collectives. Under the U.S. copyright law, a “work” can be anything made by a human bei...
June 18, 2024 READ MORE
Color’s Impact on Strategic Content Marketing Success
Color and content marketing are as inseparable as blue from the sky or green from the grass. It’s fascinating to think about the difference color choices make on consumer perceptions and behavior. Consider: By itself, color can affect up to 90% of a first impression.Color increases brand recognition by 80%.Among customers surveyed, 85% say color has more influence on ...
June 4, 2024 READ MORE
Website QA: A Worksheet for Nixing the Glitches
Quality Assurance, or QA, for a website is about finding and eliminating troublesome glitches, omissions, and errors before your site’s visitors have to deal with them; or more likely, refuse to deal with them and go elsewhere in a hurry for what they need. It’s also about ensuring you have excellent, effective content that works for you 24/7. Doing QA right mean...
May 31, 2024 READ MORE
The Paid Content Playbook: Understanding Distribution Methods
Have you ever been online and seen content that led to your discovery of a new brand or product? Of course you have! (Really, who hasn’t?) But have you ever imagined it was your content that led to that discovery? Or that it was your brand being discovered? That’s where paid content comes in. A true shapeshifter, paid content comes in several different forms that...
May 28, 2024 READ MORE
As content marketing writers and content strategists, we often need to reference material found elsewhere. Decades ago, that material would have come from tangible sources: books, newspapers, magazines, photographs, and more. Writers have always borrowed not only words but images. Twenty-first century technology has brought an entirely new set of problems when it comes ...
May 17, 2024 READ MORE
How to Incorporate a Blog into Your Content Marketing Campaign
To blog or not to blog? That is the question businesses often ask themselves. The answer to that question depends on the purpose of the blog. For ordinary individuals, a blog is a means of communicating their ideas to the world. But for businesses, a blog can be a powerful weapon in their content marketing arsenal. In this article, we will explore how blogs can becom...
May 3, 2024 READ MORE
Elevate Your Content: How To Use Canva for Eye-Catching Visuals
In the competitive landscape of content creation, capturing your audience's attention can be a challenge. While compelling information is key, incorporating visually appealing graphics can take your content to the next level. With the popular design tool Canva, you can effortlessly create stunning visuals to complement your written content and engage your readers. I...
April 23, 2024 READ MORE
Strategic Content Marketing: Distribution Methods for Maximum Reach
The United States might not run under a monarchy, but that doesn’t mean we don’t have a king. No, it’s not Bezos or Musk (don’t let them hear you say that, though). It’s content! In fact, with so much of our lives taking place online, we’re bombarded with more content in just one given day than if we spent a whole week perusing the stacks at the biggest libr...
April 16, 2024 READ MORE
