Stylebooks

There are several established stylebooks that are commonly used by journalists and businesses, the Associated Press Stylebook and Chicago Manual of Style being the best known. Some companies adopt them, but others prefer a customized stylebook that ensures all content creators follow specific guidelines for language, tone, and punctuation.

Whether you use a big-name stylebook or one you’ve created in-house, we’ll apply its rules to every piece we write for you.

Don’t have your own stylebook but think it would be helpful? We create a stylebook that’s comprehensive and easy to use for both you and us.

Your stylebook could be one page or one hundred pages. Its length and scope depend on how specific your organization’s editorial rules need to be. Typically, rule categories include:

• Spelling.
• Punctuation.
• Grammar.
• Style and tone.
• Headline styles.
• Bold face and italics.
• Lists, bullet points, and block quotes.
• Photos and captions.

Branding Guidelines

Your brand is your corporate identity; it reflects what makes your company unique, from your corporate philosophy to your personality in the marketplace.

Branding guidelines define how your company will present itself to the public — the easily recognizable look and feel of your digital and print content.

Don’t have your own stylebook but think it would be helpful? We create a stylebook that’s comprehensive and easy to use for both you and us.

• Logo usage.
• Typography treatment.
• Color palettes and templates.
• Photos and illustrations.
• Editorial stylebooks.
• Exceptions and special situations.

The way you communicate with your customers speaks volumes about your company culture. And when your branding is applied consistently throughout your content, customers get the message that your products and services are predictable and reliable, too.

Editing and Proofreading

All the style guides in the world are worthless if there are errors in the content your team produces. Knowing that a bullet list is always indented doesn’t mean much when the sentences that follow are riddled with misspellings.

We provide editing and proofreading services for everything your team writes.

Editing:

• Reviewing your copy to improve the flow and quality of your writing.
• Ensuring readability.
• Correcting errors or inconsistencies.
• Revising sentences and paragraphs.
• Making your copy cleaner and clearer.
• Guaranteeing your copy follows your designated style guidelines.

Proofreading:

• Reading your final draft (after editing and approval) to remove any remaining errors.
• Examining your layout and/or formatting.
• Double-checking dates, URLs, page numbers, and other pertinent details.