Getting these messages out is what branding is all about. It might introduce a start-up and what makes it special, help establish a new line of products or services, or reach out to a new demographic to bring in more customers. The overall goal of any branding campaign is to set you apart from the competition.
Similarly, rebranding is used to take public perception of an organization, its products, or services in a new direction. Rebranding may be just what you need after an acquisition, a merger, or the recognition that your current brand identity needs an update.
Both branding and rebranding campaigns normally involve lots of work — from creative brainstorming to producing all the content needed to carry them out. But you don’t have to do it alone; The Writers for Hire can help.
Why and how we can help
Whether your working group is a marketing agency or an in-house marketing department, we’re ready to partner with you to create and carry out your campaign. We provide creative concept assistance and professional writing and editing for all the content needed to support a new campaign, launch a product, or introduce a new and improved company image.
We’ve created branding campaign content for:
- A Fortune 500 heavy equipment manufacturer.
- A major valve manufacturer.
- A university undergoing a significant rebranding.
- A major oilfield services company.
- Several master planned communities.
- A nationally recognized brewery.
- A publicly traded consulting firm.
- And others…
Successful branding campaigns send concise but eloquent messages about your mission as a company (which may include a little history), how you’re positioning yourself (your core traits and customers), and the value of what you are offering them. They speak to your target audience with a deliberate, defining, and consistent tone, voice, and phraseology. We’re adept at working with you to plan your campaign and produce content that does all those things. From the conception phase through creating each piece, we’re ready to help with:
- Competitive/SWOT analysis.
- Research/analysis of competitive landscape, potential clients, and industry trends.
- Project management.
- Campaign conception/brainstorming.
- Copywriting, editing, and proofreading for brand-shaping sales collateral such as print ads, landing pages, brochures.
- Broadcast ad scripts.
- Blogs at regular intervals, including praise from your customers.
- Social media postings and interactions with readers.
- Email alerts and newsletters that each provide real value.
- Website copy.
- White label content, for times when no one needs to know you’re using a writing agency.
- Branding guidelines and style guides.
- More, just ask!
Besides being great at our jobs, we’re also fun to work with. We’ll integrate smoothly with your staff, and, if we interact with your clients or SMEs, we’ll always do so attentively and respectfully.
