Are There Any Synonyms for Synonym?
Whoever created the English language must have had a wicked sense of humor. Why else would they have used “monosyllabic” to describe a word with just one syllable? And why isn’t the word “long” actually long? Perhaps the most interesting of these questions is: Why are there no true synonyms for “synonym?” This great article from Mental Floss poses that...
February 28, 2019 READ MORE
Celebrating Ten Years with Kathy – A Woman of Many Hats
Ten years ago, Kathy agreed to help her best friend with some paperwork. She had no idea that the bag full of accounting receipts she tackled that day would turn into a full-time job that includes things like project management, accounting, and client interaction on a typical day. On top of all that, Kathy works on a range of projects, from Wikipedia to genealogy to web de...
February 27, 2019 READ MORE
Here’s Your Chance to Re-Write the Classics!
If you have been considering re-writing a classic book or putting your own spin on an old movie, then 2019 is your year! For the first time in 20 years, a whole year’s worth of copyrighted works has been released into the U.S. public domain. Under the terms of the Sonny Bono Copyright Act, these works, which were first published in 1923, are now copyright free. So,...
February 26, 2019 READ MORE
Two Decisions to Make Before You Start Writing Your Nonfiction Book
Most of our ghostwriting clients come to us with some clear ideas of what they want in their book: They know what they want to say, and they know who they’re writing for. They know why they’re writing a book -- whether it’s to honor a loved one, bolster their career, share their expertise, or tell their unique story. They’ve often decided whether they want to p...
February 22, 2019 READ MORE
Autological Words: Words That Describe Themselves
As writers, we are passionate about words and language. Oftentimes, when we come across a word that we have never heard before, we immediately want to know not only the meaning, but also the history of the word. In most cases, as with most words, the actual meaning of the word has nothing to do with the word itself. Words are generally just arbitrary sounds that are pu...
February 21, 2019 READ MORE
Top Six (Really) FREE Image Sites
With the Internet’s seemingly endless stream of images for any given subject, it’s hard to know which ones are free to use, and which ones are protected by strict copyrights. Seeing a large watermark on an image is generally a good indication that the image you are looking at is copyrighted. But what if there is no obvious copyright watermark? And what if you ar...
February 20, 2019 READ MORE
Coffee – The Key to Writers’ Survival
Some things just go together: peanut butter and jelly, salt and pepper, the sun and the moon…writers and coffee! There are numerous possible reasons as to why coffee has become the “nectar of the writer” over the years. Perhaps it is the boost of energy and stimulation from the caffeine. Maybe it’s the flavor of the roasted beans that inspires creativity. Or, as...
February 19, 2019 READ MORE
Copywriter Q&A: Getting Social With Dana Robinson
Our resident social media guru Dana Robinson has provided businesses with blog and social media content for nearly a decade. Her career -- much like a social campaign or Instagram account -- grew organically, starting with newsletter and blog and social content for a single nonprofit client. Today, she manages blogs and social media campaigns for a variety of businesses. ...
February 18, 2019 READ MORE
Accommodating All Five Types of Web Visitors
There are five different types of online visitors, each with unique reading and learning styles. In order to write effective copy, your website needs to reach each of the different types of readers and give them the information they need in the way they want it. Let’s take a look at each of the types of online personalities, and some best practices to get them hooked, ma...
February 14, 2019 READ MORE
Microcopy: Small Words with a Big Impact
When it comes to communication, few things are as important as the words we choose. Especially in written communication. And although most writers pay close attention to how things are worded when writing web content, there is one kind of writing that tends to get overlooked or downplayed as being less important. That is microcopy. Not only is quality microcopy vi...
February 13, 2019 READ MORE
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