Can you spot the 10 errors in the paragraph below? Click here to view the answers!...
September 24, 2016 READ MORE
Can you spot the 10 errors in the paragraph below? Click here to view the answers!...
September 24, 2016 READ MORE
Interview: Answering Your Questions About Thought Leadership
“Thought Leadership” is a hot topic among marketing departments looking for content and companies looking to make a name for themselves within their industry. But what is it and how do you do it? In this interview on The Price of Business, Wintress Odom, editor-in-chief of The Writers For Hire, answers the basics about who should engage in thought leadership and why, w...
September 9, 2016 READ MORE
RFP Response Roundtable: Procurement Experts Divulge Best Practice Tips
Have you landed the world’s largest customer? The U.S. government is the largest single purchaser of goods and services in the world, awarding approximately $500 billion in contracts every year. And the government isn’t only interested in contracting with big corporations. Most government agencies set aside a percentage of their acquisitions for small businesses, some...
September 2, 2016 READ MORE
The Metropolis Model: How to Use the Sharing Economy to Create Standout Thought Leadership Content
“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy. A recent McKinsey report projects that sharing economy revenues will reach $335 billion globally by 2025....
August 26, 2016 READ MORE
Writing a Book for Your Business
Thinking of writing a book? Writing expert Wintress Odom, owner of The Writers for Hire, says you need to answer a few essential questions before you get started. In her interview with the host of The Price of Business, Wintress discusses how to determine whether writing a book would be beneficial to your business. Specifically, she talks about: • The different reasons f...
August 19, 2016 READ MORE
Take a Stroll Down the Customer’s Journey
Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make sure that each customer stays on the path t...
July 25, 2016 READ MORE
Thought Leadership: How To Do It You’ve made a decision to take your business game to the next level. You know a thought leadership campaign will get you there. So, how do you do it? How to Develop a Thought Leadership Campaign If it’s a sales pitch, it’s not thought leadership. “True thought leadership starts with empathy,” said Brian Solis, a principal analy...
June 16, 2016 READ MORE
Social Selling Her Way to $250,000
It’s often said, “If you’re not online, then you essentially don’t exist.” According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts with Google. With the ever-growing population of businesses online, more specifically on social media, it can be hard t...
April 21, 2016 READ MORE
Think It Through: Why You Need Thought Leadership Now
You’re thinking about retirement. You pick up a magazine, read some articles, and then call an investor. You’re looking for ways to better manage your team at work. You get an email about team management with a link to a blog post. It has some great ideas that will work for your situation. You are researching IT solutions for your company. You find plenty of articles...
April 13, 2016 READ MORE
6 Communication Tips for Recruiting Millennials to Oil and Gas
By Barb Adams In a recent editorial entitled Whither the Gold Watch?, a pipeline services company executive lamented the tendency of millennials — those 20- and 30-somethings expected to represent 75 percent of the global workforce by 2025 — to “job hop” rather than put in long, loyal careers with a single firm. But the capricious nature of millennials...
January 5, 2016 READ MORE
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