Ronald Reagan once quipped about his autobiography, “I hear it’s a terrific book. One of these days I’m going to read it myself.” Rarely does a celebrity exhibit such candor in acknowledging their partnership with a ghostwriter. In fact, the entire practice of ghostwriting seems shaded in mystery. To deconstruct the myths and doubts surrounding the practice, we�...
November 22, 2019 READ MORE
Five Tips for Hiring the Right Ghostwriter
You don’t have to be famous to hire a ghostwriter: Lots of everyday people use ghostwriters to help with all sorts of writing projects – from non-fiction memoirs to family histories to business books. Most people hire ghostwriters because they have an idea for a book, but they just don’t have the time or the writing expertise to get those ideas on paper. And, if you...
November 19, 2019 READ MORE
HOW TO KICK-OFF A WRITING PROJECT: PART THREE – GATHERING INFORMATION
The team is in place, and the kick-off meeting ( or kick-off call) is over. Now comes the content. You probably have a good idea of what you need from everyone. You’ll find, however, that different colleagues require different levels of engagement. Your main challenge may well be dealing with various comfort levels when it comes to writing or, as the old saying goes, ...
November 14, 2019 READ MORE
The 108 Most Persuasive Words In The English Language
It's a long known fact that the secret to persuasive writing isn't in the adjectives, it's in the verbs. Copywriters know power verbs sell and convince. Internally, we have a list of 108 verbs that we've been using for a good decade, and we recently thought we should share it with proper credit to the original author. We found that although the list is being recirculated (...
November 12, 2019 READ MORE
Updating Training Materials Quickly and Efficiently
If you have ever managed a company, you know that training materials are a necessity. However, ensuring that those training materials are up-to-date can be an overwhelming task. Medium- and large-size organizations face content consistency challenges all the time. We know that overcoming these challenges may feel like an uphill battle or a backburner project constantly...
November 7, 2019 READ MORE
How the Phrase “You Guys” Came to Be
As a writer, I have always struggled with second-person pronouns. Having spent the last few years working with a Houston-based writing team, I have taken to occasionally using “y'all” in my everyday speech. However, writing “y'all” seems to be too much of a commitment for me. As a non-Southerner, it somehow feels like I am being an imposter. But, what other opt...
November 5, 2019 READ MORE
Marketing Buzzwords Demystified
If you have turned on the TV or engaged in social media over the past decade, you have almost certainly heard the buzz about buzzwords. They are everywhere. From politicians to celebrities to company CEOs, it seems that everyone is using buzzwords. But, what exactly are buzzwords? And what are they used for? Let’s start with a basic definition. According to the Merria...
October 31, 2019 READ MORE
Copyright Rules for Blog Writers
Every good blogger knows that photos are an integral part of blog writing. The use of photos and graphic images helps improve your blogs by breaking up the text and giving your readers something interesting to look at. But how do you find free images to use? And how do you know that those images are truly copyright free? Well, this blog from PRNewswire is a great ...
October 29, 2019 READ MORE
Copywriter Q&A: Angie Frederickson on Social Media in Healthcare
Angie Frederickson has two decades of marketing and journalism experience, and her specialty is healthcare marketing. Her impressive resume includes a four-year stint as the marketing manager at Children’s Healthcare of Atlanta, and she has worked on content marketing and social campaigns for a variety of healthcare-related projects. In this installment of Copywriter Q&a...
October 24, 2019 READ MORE
The Bizarre Writing Habits of Famous Authors
For even the most skilled writers, it takes a special kind of motivation to turn out literary hits. While some writers may rely on a good cup of coffee, and perhaps some inspirational music, there are others who take a less conventional approach to finding motivation. Take Benjamin Franklin, for example. He felt that his best work was done if he wrote while he was nude....
October 22, 2019 READ MORE
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