Beyond the Blog: Creative Ways to Repurpose Your Content
Feb 18, 2025
Dear Mr. Higgonbottom,I’ve been blogging for a while and want to get more mileage out of my content. What are some effective ways to repurpose my blog posts into different formats so I can reach a wider audience and increase…
Jasper AI: How It Can Improve Your Content Creation Process
Oct 25, 2024
With today’s fast-paced digital world, every minute counts, and AI tools are changing the way we create content. From copywriting to so-called ‘semi-automated’ long-form content, Jasper AI promises to make your life faster, easier, and more productive. But does it…
Top Reasons Why an Editorial Calendar Is Crucial for an…
Nov 01, 2022
Effective planning can mean the difference between achieving goals and missing the mark. And when it comes to content campaigns, planning is everything. In this article, we will explore the use of an editorial calendar as part of an effective…
7 Ways To Generate Leads Through Content Creation
Sep 30, 2022
"The lead generation process starts by finding out where your target market ‘lives’ on the web.” — Wayne Davis Business professionals worldwide rally around the battle cry “Drive more sales!” Indeed, boosting sales is typically the top priority for most…
6 Essential Elements of a Killer Marketing Campaign
Sep 20, 2022
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov Making your customers feel smart is much easier than you think. In fact, you can make them feel like geniuses. Author and entrepreneur…
Outsource Content to Make Your Company’s Voice Ring
Jul 29, 2022
Keeping a company’s web content current, relevant, and thought-provoking to potential clients is a 24/7 job. The task is much simpler when you outsource it to a competent agency whose job is to create superb internet material for you. Your…
Should I Hire a Ghostwriter for My Company Blog?
Jun 01, 2022
A blog is an effective communication tool between a business and its customers (or potential customers). However, companies often find that running a blog poses several challenges. These challenges range from lack of time to lack of writing experience. Suppose…
Repurposing Blog Content: 10 Creative Ways to Get the Most…
Apr 26, 2022
Producing new content consistently can prove challenging. Tight schedules, personal issues, and unexpected situations can all make it complex to deliver content regularly. But what if there was a way to maintain a steady stream of content without reinventing the…
5 Key Things to Know about Starting a New Company…
Apr 08, 2022
“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can” — Jon Morrow To a reader, a blog can be like an oasis. It is a drink of fresh water in the middle…
Starting a Company Blog from Scratch: 7 Ways to Generate…
Jan 07, 2022
“Without strategy, content is just stuff, and the world has enough stuff.” — Arjun Basu In today’s business world, content is king. One way for organizations to succeed is by delivering consistent value—and there is nothing more valuable than relevant…
5 Great Ways to Turn Your Blog Posts into a…
Nov 30, 2021
“This is how you do it: you sit down at the keyboard, and you put one word after another until it’s done. It’s that easy and that hard.” — Neil Gaiman Writing a book is a dream for many folks.…
How to Manage and Organize Content for Blog Campaigns
Jun 04, 2021
Launching a blog campaign is an effective way to grow your business’ influence online. By posting regularly, it allows you to provide value for your customers by educating them on specific topics. More than that, it establishes you as an…
Do I Need Permission to Use a Logo in my…
May 18, 2021
You’re writing an article about your favorite cereal – the origin of the flake shape, the ingeniousness of the ingredients, the history of the brand name – and to fancy up the copy, you decide to include the company’s logo.…
What Are Infographics?
Feb 26, 2021
Infographics are visual representations of quantitative and qualitative data and other types of information. Infographics provide clear and easy-to-understand formats that enhance an audience’s ability to grasp patterns and trends in a topic. Infographics are highly visual. As such, they…
8 Reasons Why You Really Do Need a Business Blog
Feb 09, 2021
In this day and age, people spend a lot of time online reading blogs. After all, they are an excellent source of entertainment and information. Some make you laugh, while others help you understand complex concepts or even products. Following…
What is a Blog?
Feb 05, 2021
A blog, short for “weblog,” is a text-based online diary or website product used for informational or entertainment purposes. A blog can be written by a single writer, or a group of writers. And the information contained in this platform…
What is Content Marketing?
Jan 30, 2021
Content marketing is a marketing approach that’s focused on delivering valuable and relevant content to a target audience. It aims to consistently attract followers by engaging them with content that addresses their particular needs. Brands use content marketing to generate…
Content Audits: Why Your Site Needs One and How it's…
Dec 29, 2020
You’ve worked tirelessly on creating the perfect website for your business and have even added some great content to beef up your blog section. So, how do you know if your site is performing well? That’s where the content audit…
How to Write a Blog Post That People Will Want…
Dec 15, 2020
Have you ever passed a house that had a really cool front door? It could have been some cool glasswork or just a color that popped. It immediately gives the whole house a more interesting vibe, and it makes you…
Partnering with Writers to Create Great Blogs
Sep 25, 2020
You spent the last few weeks researching, interviewing, and selecting a professional writer to assist you in drafting the company blog. Now, you’re ready to send them on their way to develop compelling copy that will take your company to…
Coronavirus Response: How and Why to Ramp Up Your Blog…
Apr 17, 2020
As more and more Americans self-quarantine or are asked to work from home, online activity is skyrocketing. In fact, from January 29 to April 8, usage rates rose 105 percent (from 22.6 million people to 46.2 million people in the…
Capturing words—Tools writers use for recording interviews
Jan 27, 2020
If there is one thing guaranteed to improve a piece of writing and make it more interesting, it’s the addition of insights from others. Adding firsthand experience, professional perspectives, and touching personal stories about a topic helps to elevate writing…
The 108 Most Persuasive Words In The English Language
Nov 12, 2019
It's a long known fact that the secret to persuasive writing isn't in the adjectives, it's in the verbs. Copywriters know power verbs sell and convince. Internally, we have a list of 108 verbs that we've been using for a…
Copyright Rules for Blog Writers
Oct 29, 2019
Every good blogger knows that photos are an integral part of blog writing. The use of photos and graphic images helps improve your blogs by breaking up the text and giving your readers something interesting to look at. But how…
6 Free Templates to Get Your Blog Started
Jul 23, 2019
Blogging is hard. There! I’ve said it. For some people, the idea of sitting down and writing a blog from scratch seems incredibly daunting. For starters, how do you choose a topic to write about? And how do you format…