Blogs
That grab the attention of audiences and search engines
Blogging is a fantastic tool for building your online presence and showing that your company cares about helping its target audience. When your blog is well-written and gives readers the information they want, it inspires their confidence and motivates them to click on links to your website and sales pages. That’s blogging at its best.
But the web is stuffed with blogs, and many are unremarkable — poorly thought-out, poorly-written, unedited, and lacking original contributions on a topic. They’re unlike the quality blogs that appear near the top of search results and are so interesting that people are pulled into them. Blogs like that are actually read and appreciated, greatly increasing the likelihood their readers will act upon them.
This level of experience has given us a firm grasp on the qualities that get blogs noticed and make them effective:
- A captivating headline that sets the direction of the post.
- Enticing introductions that foreshadow the blog’s content.
- Scannability — Compelling subheads, bullet points, infographics.
- Valuable information that pulls readers in by answering their queries.
- Links to your other content.
- Calls to action (CTA).
- Overall excellence: A highly polished piece of professional writing that search engines will respect and prioritize.
SEO and SMEs
SEO now means much more than keywords. Search engines look for original posts that offer valuable content to readers. They take notice of the quality of your digital content and rank it accordingly. To earn the best rankings, impeccable quality is the bullseye we aim for with every post.
To build posts full of read-worthy news and information from industry insiders, we tactfully interview your SMEs, respecting their knowledge and their schedules. In addition, we do any further research needed to round out your blog and ensure it covers its subject thoroughly.
Writing for Your Audience
When we write your blogs, we keep the personality of your company and its specific audience top of mind, so your blog posts are done in a style, voice, and vocabulary that’s consistently right for your readers. We use emotion-evoking language, thought-provoking questions, and descriptive word images.
Or even. Intriguing. Brief. Sentences.
Our goal is to get your audiences to read further, learn more, and respond.
We make sure the blog’s content lives up to the tacit agreements its title, subtitle, and intro made with your readers — by packing it with the facts and advice they’re looking for. We even throw in an unexpected bit of material to give a more complete answer to their query.
To end each blog, we ensure it gets a motivational closing. The kind that makes your target readers think, “I can do this!” or “That’s exactly what I needed to know!”
