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B2C Versus B2B Content: 8 Key Differences

B2C Versus B2B Content: 8 Key Differences

B2C and B2B marketing demand different approaches. So, it’s no surprise when marketers and copywriters sometimes get them confused.

Both require professionally written content. But is there a difference in how you present each within your marketing communications?

This article describes the contrasts between B2C and B2B content requirements. You’ll also learn how to handle each while maintaining continuity within your marketing pieces. 

8 Key Differences Between B2C and B2B

Business-to-consumer (B2C) marketing targets specific demographics as well as the general public. Business-to-business (B2B) marketing, on the other hand, sells products or services directly to industry participants (companies and corporations).

While similarities exist between B2C and B2B content marketing, several traditional differences remain. Let’s take a look at the most common ones as well as some tricks for telling them apart.

1. Audience

Your target audience determines what type of content and message you deliver. Therefore, it's vital to know who they are before you start writing.

It's helpful to break down individual demographics into personas.

These are fictional characters you develop in your mind that help you visualize your ideal customer or client. 

Knowing the persona of your readers will help you target your marketing to decision makers more effectively. However, there are some differences between B2C and B2B audiences.

B2C Audience

The persona of a B2C audience is often simpler than B2B and typically only requires one decision maker during the purchasing process. It could be any individual who has a need for a product or service, including:

  • A busy mom shopping for birthday presents
  • A DIY home improvement enthusiast
  • A high school or college student who needs supplies
  • A pet owner looking for healthy treats for their dog

You can break down your target further into demographic groups such as:

  • Income
  • Geography
  • Age
  • Gender
  • Past purchases

B2C customers are concerned with physical and emotional needs. They want money, status, health, and beauty. The best copywriters focus on these desires and adjust the brand’s messaging accordingly.

B2B Audience

There’s typically more at stake with a business buying decision than with B2C. Most often, your reader will be a key stakeholder directly affected by the purchase. For example:

  • Business owners
  • CEOs
  • C-level executives
  • Purchasing managers
  • Supply officers

 If the transaction goes wrong, these events may occur:

  • The company may lose money. 
  • It can diminish the brand’s reputation.
  • Employees may quit the company.
  • Someone’s career may be on the line.

B2B clients don’t usually make purchasing decisions based on emotion–like many B2C prospects do. Instead, they focus more on the reliability of products or services offered. They also emphasize a vendor’s reputation and how well they can keep a promise. 

For these reasons, content should get to the point early on. It would be best to organize it logically, so the reader isn’t left scratching their head at the end.

Still, it doesn’t necessarily have to be boring. Just make sure to avoid excessive “fluff” while stating your case clearly and concisely. 

2. Messaging

As stated earlier, your target audience will dictate your marketing message. Although there can be some overlap, a few competing principles emerge when writing for each type.

B2C Messaging

The most crucial aspect of B2C messaging is search intent. It’s important to realize that a person who types “best refrigerators” into their web browser does so for a reason—they’re wanting to buy a refrigerator!

You must match your content to a prospective buyer’s need for information. In the example above, you should describe precisely how your refrigerator is the best choice compared to others on the market.

Yet, it’s not just about comparisons. You must capture the reader’s attention and keep it there long enough for them to make a purchasing decision. You must demonstrate clearly that the positive emotions of owning the product or service far outweigh its costs.

B2B Messaging

Articulating your company’s value proposition in the customer’s language can be daunting. You can spend countless hours listing all the features and benefits of your offering but still fall short. 

Instead, it’s better to convey the overall value of your product or service. 

To do this, you must put yourself in the buyer’s shoes. Then ask yourself these questions:

  • How will this product or service help improve my company?
  • Does it solve a problem, or is it unnecessary?
  • How can I mitigate the risks of this purchase? 
  • Does this vendor offer exceptional value and service?
  • Can I get the same thing at a lower cost somewhere else?

The last question is the most challenging. But with the right content, you can overcome the most ardent objections in advance. 

3. Content

Content marketing leverages online materials, such as blogs, social media posts, and videos to stimulate interest in your products or services. You can adjust the type of content you create, depending on the audience.  

B2C Content 

Social media is the most valuable tool for B2C marketing. The focus is not on selling but interacting with customers and prospects. Being part of a worldwide community makes your brand influential while increasing its credibility. 

Nike is a prime example. The well-known shoe manufacturer boasts 923 million followers on Instagram and 9.3 million on Twitter. 

The company uses social media campaigns to highlight personal stories from brand ambassadors such as college and professional athletes. This strategy draws followers in and eventually showcases Nike products. 

You should always write B2C content at the lowest grade level possible. This strategy will ensure that readers understand what you’re trying to get across. 

The average attention span online is decreasing. Therefore, you want to avoid bombarding the reader with lengthy messaging.

Instead, it's best to link social media posts to other content, such as videos or guest blogs. Then, introduce a link to your website, where, finally, you can introduce your product on one of its pages.

This type of marketing funnel works well when done correctly. It also makes the buying process easier since it guides the reader gently toward a purchasing decision. 

B2B Content

B2B content focuses on facts presented at a professional level. Its job is to explain what you offer businesses to help them succeed. A company’s leader or buying agent is okay with reading extended content if they feel they’re moving closer to this goal.

The primary aim of B2B content is to portray your brand as a leading authority within your industry. One of the best ways to do this is by positioning key people within the organization as thought leaders. Once your brand obtains this level of authority, it’s much easier to convince other professionals to do business with you.

4. Content Formats

As with the content itself, formatting requirements can vary between B2C and B2B. With that said, there is some overlap between the two.

B2C Formats

Copywriters crafting B2C content often use real-time marketing campaigns along with user-generated strategies. These can include:

  • Social media posts. Businesses of all sizes use social media to reach customers and prospects. It allows you to monitor your company’s reputation while building a community around your brand. Facebook, Instagram, and Twitter are the top three sites to post content. 
  • Videos. There are over 2.6 billion users on YouTube. Therefore, it makes sense to take advantage of its promotional value. A copywriter specializing in scriptwriting can help take the content from dull to exciting with only a few keystrokes.
  • Product reviews. Going head-to-head with your competitors’ products or services can be a gutsy call. But it becomes necessary in many cases, especially in highly competitive industries. Since potential customers crave transparency, it’s best to respond to every review with honesty and integrity.

B2B Formats

You won’t find any rules written in stone concerning the proper format to use for B2B marketing content. Despite that, here are some examples that should take priority within your company’s communications strategy:

  • Blog posts. While blog posts aren’t just for business websites, they offer an effective way to get a brand’s message out to professional buyers. They provide the reader with valuable information about your company and can directly influence purchasing decisions. 
  • White papers. Much longer than a blog post, a white paper is a report that details your brand’s philosophy concerning a complex topic or issue. For marketing purposes, use white papers to address industry needs while presenting your company as a viable solution.
  • Case studies. Businesses utilize case studies as part of a larger marketing campaign. This specialized content highlights how their products or services have helped past customers. It involves telling the story of how a business with a problem used your company to help solve it. 
  • Press releases. The simplest, most cost-effective way to tell the world about your brand is with a press release. The idea is to alert news outlets about an event your company is sponsoring, or it could be as simple as a new product rollout. Whatever the reason, you can use a press release as a stand-alone advertisement or as an alert to get the media’s attention. 
  • Requests for proposal (RFPs). Large government and corporate entities often need contractors to fill roles within a larger project. To solicit bids, they post RFPs to alert businesses interested in getting hired. Your job is to create a suitable response, so you can keep a steady flow of work coming into your business. 

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5. Purchasing Paths

The purchasing path is the journey a buyer takes to become a paying customer. This journey typically involves being aware of a problem and finding a solution. However, it is slightly different between B2C and B2B buyers. 

B2C Purchasing Path

This buying journey is often instantaneous. That’s because the typical B2C customer is concerned more with wants than needs. 

Due to advancements in shopping cart technology, you can simply click a button and instantly purchase a product or service online. These advancements in order processing allow for impulse buying much faster than in the past.

Your B2C content can mirror this tendency. For example, using calls to action (CTAs) throughout a marketing piece is often better than having only one at the end. The idea is to be ready so your reader can buy from you when reaching an emotional turning point. 

B2B Purchasing Path 

For B2B buyers, the purchasing path is much longer. They require more information than B2C customers. For this reason, establishing professional relationships is necessary when selling to other businesses.

B2B buyers need to know they can trust your company before they purchase from you. They also need confidence knowing that you’ll treat them well for the long haul. 

Another obstacle in the B2B purchasing path is the corporate chain of command. Often, you’ll have several key stakeholders within a company to convince. 

However, with the right website and marketing content, each person along the purchasing path will have the necessary information to choose your company over others. 

6. Channels

Channels are customer touch points that play a vital role in how your brand interacts with the world. While the truest definition has to do with content delivery methods, it’s much broader in scope than that. It involves any product, service, or medium your content can ride on to propel your brand’s message forward.

B2C Channels

Your corporate website is still the main priority when delivering quality content to your B2C audience. It helps shape the perception of your brand while increasing your credibility with readers. 

To go a step further, consider investing in pay-per-click advertising. It’s the one channel with the highest click-through rates, and you can be selective when choosing your target demographics. 

While social media sites like Twitter, Facebook, and Instagram are essential, don’t overlook traditional marketing channels. For example, billboards are a fantastic way to advertise your business. They can’t be turned off, and they can be placed on busy highways where everyone can see them. 

B2B Channels

In the past, B2B buyers had very few options for obtaining information regarding potential vendors to fill specific needs. However, that’s no longer the case. Many B2B marketers today are utilizing the same channels as their B2C counterparts.

B2B websites are finally taking advantage of pay-per-click advertising. Also, more corporate marketers are learning to rub elbows with high-level execs on sites like LinkedIn. Most businesses are now using the same channels once reserved for B2C marketers. 

Still, traditional advertising is alive and well. But the latest trends in B2B marketing signal a move toward omnichannel marketing that was once only reserved for consumer-driven markets.

7. Sales Cycle

A sales cycle is a series of steps your company takes to get a person to buy your product or service.

It varies between B2C and B2B businesses but can also overlap in some cases.

B2C Sales Cycle

B2C content marketing often has a truncated sales cycle. While there can be several steps in the process, the time duration is often shorter than with B2B marketing. 

The impulse buying associated with B2C is often responsible. In addition, most purchases are less costly than with B2B. Therefore, those B2C buyers who make a terrible purchasing decision will feel it less. 

B2B Sales Cycle

B2B marketing focuses on a longer sales cycle. It typically takes the buyer more time to make a purchasing decision, so you’ll need to provide more content. 

B2B marketing also attempts to build trust over a longer period than B2C. Establishing a relationship with your target audience will move you closer to this goal. Your content can convince your prospects that doing business with you is a safe bet.

8. Influencer Marketing

Influencer marketing leverages the power of celebrities and experts to improve brand recognition. However, the influencer doesn’t necessarily have to be a famous person. They simply need to have a positive influence over your target audience. 

B2C Influencer Marketing

B2C influencer marketing calls for well-known celebrities to endorse products or services. The unrestrained use of these people doesn’t seem to elicit moral objections. On the contrary, most consumers expect some level of celebrity endorsement in the marketplace.

Still, movie stars aren’t the only ones who are called to be brand influencers. For example, makers of vitamin supplements often use real doctors to endorse their products. They may even have medical personnel on staff to help lend credibility to the brand. 

B2B Influencer Marketing

For B2B, influencer marketing takes a more subtle approach. Instead of relying on celebrities, B2B marketers solicit help from industry experts. These professionals will often appear as guests on blogs or podcasts. 

B2B influencers are often CEOs, high-level executives, or thought leaders within a given industry. They command respect within niched circles and can draw crowds of people, much like celebrities.

The one distinct advantage B2B influencer marketing has over B2C is credibility. Consumers quickly  tire of celebrity endorsements, so the subtle approach of B2B influencer marketing is becoming more favored. 

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Stephanie’s expertise in English and writing spans over a decade in freelancing and teaching. Stephanie worked as a staff writer and editor for The Houstonian, contributed to The Huntsville Item, freelanced for The Houston Chronicle and spent four years teaching English and reading at the junior high and high school level. She has a Master’s Degree in English from the University of St. Thomas and a Bachelor’s Degree in Journalism from Sam Houston State University. Stephanie has also ghost-authored several non-fiction and fiction manuscripts, numerous fashion and travel articles, and countless press releases, pitch letters, taglines, and print ads. Her copywriting and journalism experience includes technical copy for Tyco Flow Control and customer communications copy for a major American credit card company. Stephanie has also worked on copy and campaigns for Hilton and Carpet One Floor & Home, North America’s largest floor covering retailer. At The Writers For Hire, she has overseen, edited, proofread, or written copy for over 50 clients. Stephanie is an exceptional proofreader, writer, and editor and has a gift for adding a creative flair to projects while keeping copy professional and concise.

Barbara Adams - Copywriter

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Stacy Clifford - Copywriter

Stacy Clifford is a wearer of many hats, both literally and figuratively. Having earned a B.S. in Geology from the University of Texas at Austin in 1996, his career has covered environmental cleanup, software testing, web development, technical support, copy editing and proofreading, and martial arts instruction. He has been proofreading since 3rd grade English with Mrs. Barry, corrected every stripe of web copy for over 15 years, copy edited both fiction and non-fiction books, and written on subjects as diverse as volcanology, sword fighting, and space colonization. A fixer by nature, Stacy is a stickler for structure and form and enjoys a good challenge whipping a document into shape. When not tackling the worlds problems or teaching people how to stab each other, Stacy enjoys pencil drawing and hiking in the national parks.

Flori Meeks - Copywriter

Flori, who has more than 25 years of writing experience, began her career in suburban Detroit as a community newspaper reporter. She has worked as a neighborhood news editor for the Houston Chronicle and as a copywriter for Powell Public Relations. During more than 10 years as a freelance writer, her projects included newspaper and magazine articles, press releases, brochure and website copy, Request for Proposal (RFP) responses, and grant applications. Her clients have included Galveston Monthly magazine, Weddings in Houston magazine, Judy Nichols & Associates (public relations) and NCIC Phone Services, along with nonprofit organizations, Lifeway International and Newspring. Since joining The Writers For Hire, Flori has assisted with social media campaigns and written blog posts, articles, press releases, brochures, and web copy.

Flori has a bachelor’s degree in journalism from Oakland University.

Jessica Stautberg - Lead Copywriter

Jessica joined The Writers for Hire after several years of technical writing for two Department of Defense contractors, where she created software documentation and online help, as well as material for the company websites and newsletters. Since joining The Writers for Hire, Jessica has become the company’s resident “Wiki guru,” and manages most of the Wikipedia projects. She also manages social media campaigns for several local businesses, provides copy and layout options for website projects, writes blog posts on topics that include the oil and gas industry, web hosting, and fashion, and writes articles, brochures, books, and press releases. Jessica has a Master’s in Technical Communication from Texas State, where she also edited and proofread articles for Center of the Study of the Southwest’s academic journals while working as a ghostwriter for Infobooks.com. She has a Bachelor of Arts degree in English from Southwestern University.

Jennifer Rizzo - Copywriter / Genealogist

Jennifer, also known as "Rizzo," is a Denver-based writer and genealogist with a passion for history, travel, and languages. She studied Spanish at the University of Guadalajara in Guadalajara, Mexico and also lived and studied in Ancona, Italy. She also holds a certification for International Tour Management through the International Guide Academy, as well as a Genealogy certification from IAP Career College. Since joining The Writers For Hire, Jennifer has tackled a vast array of projects—from RPFs and SOPs to memoirs and company history books— and has done many in-depth genealogical research and family tree projects. She has also worked as Project Manager for various client projects, including family history books, websites, RFPs, blogs, autobiographies, and SOPs. Jennifer is our resident historian and genealogist, and can often be found examining 200-year-old books in various archive sites around the globe. She enjoys working closely with clients, and loves any opportunity that allows her to indulge her creative side.

Peter Albrecht - Copywriter

After putting in enough time as a busboy, a cheesesteak artist, a medical courier, and a nightclub bouncer, Peter took the logical next step—securing a position at a bicycle shop. While serving as a mechanic and a salesman, his incriminating degree in creative writing from the University of Arizona got him assigned to every additional duty that had anything to do with words. Between all the wrenching and selling, Peter wrote website copy, emails, blogs, digital and print ads, press releases, articles, advertorials, and scripts for radio and television commercials. What started as a summer job evolved into an 18-year career in the cycling industry, gaining him experience in corporate communications, public relations, social media management, event planning, marketing, and retail advertising. Since joining The Writers for Hire, Peter has branched into ghostwriting, op-eds, RFPs, SOPs, and producing work for aerospace and engineering firms, public utilities, oil and gas companies, real estate developers, and the entertainment industry. At his home base in New Jersey, Peter spends his free time souping up cheap vintage guitars, admiring his dog, and talking about moving to the Adirondacks.

Arielle Emmett - Copywriter

Arielle Emmett joined The Writers for Hire after a 30-year career in science, technology, and international journalism education. Early in her career, during the Watergate era, Arielle was selected as a journalism intern for The New York Times columnist William Safire, and she was a correspondent for Newsweek. She has worked as an editor for Science Digest, as a reporter and features staff writer for the Detroit Free Press, and as a columnist for The Philadelphia Inquirer and The American Journalism Review. She also has held senior editor and editor-in-chief positions at leading technical magazines and was a 10-year contributing editor at The Scientist. Arielle’s work has been published in Parents, Ms., OMNI, and Toronto Globe & Mail, among other publications. In 2011 she completed her doctoral dissertation in visual media and iconic photography at the University of Maryland. Since then, Arielle has taught science communications and online journalism at Temple and Drexel Universities, International College Beijing, and University of Hong Kong.

Erin Larson - Copywriter

With a Bachelor of Science in Language Arts from Georgetown University and 20 years of editorial experience, Erin brings a passion for words and well-crafted writing to every project. As a writer, she revels in the opportunity to create vibrant original copy and rejuvenate tired text. She has written on a range of topics, in a variety of styles, and for an array of platforms. As an editor, proofreader, translator, and trusted second set of eyes, she has helped clients from around the world enhance their writing. A self-proclaimed editorial perfectionist, Erin once canceled a credit card because of a grammatically incorrect form letter, which she edited and promptly sent back to the company. (Incidentally, she wasn’t surprised to receive no response.)

Devin Lawrence - Copywriter

Devin is a writer from Richmond, Virginia. He’s been an avid fan of fiction literature ever since he was young, and spent most of his adolescence pouring over one book series after another. Some of his favorites from back in the day include Percy Jackson and the Olympians, Ender’s Game, Ender’s Shadow, and The Edge Chronicles. He began pursuing creative writing when he was twelve, hoping to someday emulate his favorite authors. He has since spent more than ten years continuing to hone and expand the skills of his craft, graduating from Old Dominion University with a degree in Professional Writing in 2022. He has written on topics ranging from technology trends, to criminal justice, homeland security, self-defense, hiking and camping, workplace operational analysis, the challenges of eldercare, and data privacy. Creative by nature, Devin also dabbles as a graphic designer with particular interest in infographics and flowcharts.

Chris DeLange - Copywriter

Chris is a London-based writer with a strong background in HR/Learning & Development. He has held senior positions at large corporations in London as both Talent Development Business Partner and Head of Learning and Development. Chris graduated top of his class when he completed his MSc in Industrial Psychology at the University of Leicester in England. He also holds a TEFL/TESOL qualification in teaching English as a Second Language from Global Language Training. Chris is a big foody and is always exploring new dishes and creating new recipes. He became a qualified Chef in 2012 when he studied Culinary Arts at the International Centre For Culinary Arts in Dubai. He is very passionate about writing and is working on multiple team projects. Chris joined The Writers For Hire in 2022 and is settling in very well.

Morgan Pinales - Copywriter

Morgan has worked in marketing and communications for more than eight years, with a primary focus on copywriting and content creation. Throughout her years of experience, she has written and edited almost every kind of copy imaginable – magazine articles, blog posts, website copy, brochures, press releases, nonfiction books, newsletter articles, brand guidelines, and more – for both B2B and B2C audiences in a wide array of industries, including energy, technology, finance, healthcare, education, travel, retail, and more. In addition to her creative skills, Morgan has technical expertise in HTML coding and utilizing content management systems (e.g. WordPress) and email platforms, such as MailChimp, ExactTarget, and Constant Contact. With a lifelong interest in language, it is not surprising that Morgan has a bachelor’s degree in German and Linguistics from Rice University, where she studied more than eight languages. In 2011, she received her master’s degree in Advertising from The University of Texas, where she was accepted into the elite Texas Creative Program for her copywriting skills. In her free time, Morgan enjoys writing personalized picture books for friends and family.

Shelley Harrison Carpenter - Copywriter

Shelley’s love of words began in first grade, composing poems for her dear teacher and mentor, Mrs. Blanchard. Her writing career began with several years as a county newspaper reporter, where she developed a love for interviewing all sorts of people. Besides feature writing, her news beats included city government, education, and nonprofits of every stripe. As a determined “adult student,” Shelley graduated summa cum laude from the University of North Carolina at Greensboro in 2010 where she also wrote profiles of outstanding adult students for a “Web Weekly” newsletter and edited a grant proposal for a campus office. After college, she wrote English instructional materials, website copy, product copy, and blogs before joining two construction and development ezines as a staff writer, happy to be conducting interviews for each assignment. Several years of intervening employment in corporate merchandising and HR deepened Shelley’s understanding of the workings of larger companies and the written content they require. She now loves being part of the writing teams at The Writers for Hire. When not at a keyboard, she can be seen jogging in her Southern neighborhood or found holed up with a biography, a vegetarian cookbook, or a vintage TV show.

Melanie Green - Copywriter

Melanie Green is a Tampa-based writer and editor, with a focus on digital marketing content. She has more than 15 years of experience writing professionally, including time spent as a full-time employee of McKinsey & Company, Nielsen, and The Business Observer. She loves to write blog posts, website pages, press releases, RFPs, and whitepapers for companies of all sizes in the United States. 

She earned her Master of Fine Arts in Creative Writing with a concentration in screenwriting from National University in La Jolla, California, and her Bachelor of Arts in Writing from the University of Tampa in Tampa, Florida. 

Carol Kim - Copywriter

Carol Kim is a versatile freelance copywriter who specializes in content marketing, blog posts, website content, and email marketing for business clients. She especially enjoys diving into research and discovering what makes every company unique. Carol holds a bachelor’s degree from Pomona College and a Master’s in Public Affairs from the LBJ School at the University of Texas at Austin.

Carol is also a children’s book author, having written several fiction and nonfiction books for the educational market. She especially loves helping kids learn about the environment and social sciences. Her first nonfiction picture book from a trade publisher is due to be released in fall 2021. 

Martha Scott - Copywriter

Martha Scott’s technical writing career began on a contract at Houston’s Johnson Space Center. She edited papers for scientific journal publication, documents for departments across the site, and a book about a proposed crew escape vehicle. She produced a yearly booklet describing Shuttle contract cost-saving measures, the mission managers’ Flight Data Pack, and a 45-page booklet called Charting a Course to the Year 2000 and Beyond describing plans to develop additional space vehicles and prepare for manned Mars explorations. At Invesco, Martha edited and contributed to two company newsletters (online and hardcopy). She wrote software user manuals, Help files, Training and Benefits department documents, and, finally, shareholder reports. She returned to aerospace for the Shuttle Program’s last 5 years where she attended and produced detailed descriptions of presentations and subsequent discussions at the Orbiter Configuration Control Board’s weekly meetings. She also documented crew debriefings for 17 flights. Martha’s most recent experience was on Jacobs Engineering’s contract with a Texas City refinery for which she wrote and edited Engineering, Safety, Inspection, and Information Systems documents.

Suzanne Kearns - Copywriter

Suzanne knew she wanted to be a writer at the age of ten when she wrote her first story, and has spent the past 2 decades writing blog posts, magazine articles, nonfiction and fiction books, sales letters, white papers, press releases, website copy, and anything else that can be put in written form. She has written for Intuit, Avalara, NerdWallet, GoPayment, and as a ghostwriter for a few well-known CEO’s. Her work has appeared all around the internet, including on sites like World News and Reports, Entrepreneur.com, and Forbes. She loves nothing more than being presented with a bunch of data and asked to break it down into digestible content for readers. Most days you’ll find her sitting on her porch with her laptop, writing to the sound of the ocean, and marveling that life can be this stinking good.

Jennifer DeLay - Copywriter

Jennifer has a background in journalism and Russian area studies. She holds a BA from the University of Texas at Austin and an MSFS from Georgetown University. While in graduate school in the mid-1990s, she developed an interest in the oil and gas industry of the former Soviet Union and launched a free newsletter covering the subject. She then spent more than 20 years researching, analyzing and writing about related topics, working for multiple weekly publications and a private consulting firm. Her areas of professional interest also include energy and power in China, Iran and the Eastern Mediterranean, and for fun she researches linguistics, neuroscience and disability-related issues. She has experience in copy-editing and has frequently worked with both native and non-native English speakers, helping them to produce clear, easily understandable articles on complex political, economic, legal and technical topics. Additionally, she has managed many time-sensitive typesetting projects for community institutions. Jennifer enjoys writing personal essays and lives in Atlanta with her family.

Dana Robinson - Copywriter

Dana Robinson has been writing and editing professionally for 10 years, publishing her first article in 2007. She serves as Editor-in-Chief of a local online magazine and is a contributor to various Houston print publications. She honed her experience writing newsletters and managing social media for small businesses and non-profits before moving on to e-books, magazines, and non-fiction books for print. She also enjoys teaching creative writing workshops for children. Dana received her formal education at the University of Houston–Downtown, where she majored in professional writing, minored in creative writing, and was the recipient of the Upper Division Writing award for best essay. She completed internships with Writers In The Schools and The Bayou Review.

Brenda Hazzard - Copywriter

Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. She spent over 20 years working for the US Government in Washington and abroad, and spent several years working with the CIA during which she managed a team of writers producing internal briefs on international news, events, and politics. She writes on a variety of topics but loves opportunities to work on projects that cater to her keen interest in international affairs. She considers herself to be an empathetic editor, one who improves a draft but lets the spirit of the writer shine through. She has also worked on dissertations, white papers, newspaper articles, and family histories.

Adelia Ritchie - Copywriter

Adelia is a scientist, educator, technical writer and editor, poet, and blogger about her Pura Vida lifestyle in Costa Rica. She has more than 40 years experience writing professionally, including her years at Science Applications International Corp., Bechtel Corporation, Defense Acquisition University, and the Department of Defense. She earned her Doctor of Philosophy in Physical Organic Chemistry at Northwestern University in Evanston, Illinois, and her Bachelor of Science in Chemistry and Physics from the University of West Florida in Pensacola, Florida.

Carey Miller - Copywriter

Carey brings more than 20 years of writing and editing experience to The Writers for Hire. A lifelong writer and reader, she holds a B.A. in English from UCLA. Her background includes writing and editorial positions with both book and magazine publishers. She has worked as a copy editor and proofreader for major advertising agencies including Ogilvy & Mather and Rubin Postaer. Her experience includes magazine feature writing and editing as well as manuscript development and editing. A former advertising sales executive, she has crafted a wide range of business, sales, and marketing communication for leading magazine publishers including Conde Nast and Hearst. She has worked with major consumer brands including Nike, Visa, Levi’s, General Motors, Microsoft, Charles Schwab, and Neutrogena.

Coralee Bechteler - Copywriter

In the past, Coralee has been an organic farmer, a chicken herder, a zipline administrative assistant, and an ESL teacher for kids. Today, she's living her childhood dream of being a writer. She currently resides in New York with her cat (and muse) Hermes and a miles-long TBR list that gets longer every day. If she's not reading or crafting, you can usually find her pulled over on a country road writing something down or picking wildflowers. Coralee holds a bachelor's degree in English, an associate's degree in Horticulture, and multiple internationally recognized software testing certifications.

Cecile Brule - Copywriter

Cecile enjoys the challenge of discovering each client’s unique strengths and presenting them to a wider audience. Since joining The Writers For Hire, she has worked on blogs, newsletters, RFPs, end-user documentation, email, social media, sales pages, biographies, op-eds, and fiction.

Previously, she taught in Shenzhen, China and obtained an HSK3 (Intermediate Mandarin) certificate. Cecile enjoys gaming, drawing, producing short films, and growing fifteen different varieties of apples with Serenity Orchards.

Rosalind Stanley - Copywriter

Rosalind Stanley grew up on the Coast of Maine and then accidentally spent fifteen years in Virginia's Blue Ridge Mountains, before moving to the Midwest. She graduated from Lynchburg College in 2008 with a B.A. in Creative Writing (and a minor in Theater Performance); ever since, Rosalind has endeavored to make writing a part of her daily life, whether creative or technical, whether as a volunteer or an employee. She has tutored students, taught workshops, edited fiction and non-fiction books, and worked as a beta reader and a legal writer. She also publishes a newsletter on Substack, where she releases her own fiction serially. When not writing, Rosalind is busy homeschooling her four children and raiding the local library for new fiction.

Sean Patrick Hill - Copywriter

Sean has been a professional writer for more than 25 years, and has an M.A. in Writing from Portland State University and an M.F.A. in Poetry from Warren Wilson College. He's the author of five books, and his writing has won him grants and fellowships from the Kentucky Arts Council, the Vermont Studio Center, the Elizabeth George Foundation, and the Regional Arts and Culture Council. He lives in Louisville, Kentucky, where he also works at his photography.

Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.
Wintress