Crafting these journalistic ads takes both marketing and newswriting skills. At The Writers for Hire, our teams are equipped with that double skillset. We write advertorials that are so compelling — even hard-hitting — that they get readers to act, ensuring a good return on your investment. We provide evidence such as testimonials, feedback, statistics, and more to support any claims. No boring “salesy” copy or scripts, ever.
Just right for your audience and their preferred information source
To craft your editorial, we’ll start by quickly becoming familiar with your target customer and your products or services.
Next, to help ensure your advertorial has the appropriate tone, look, and feel, we’ll study the medium where your content will appear, digital, print, or audio. Your piece will mirror the news reporting style of the publication or site—the same type of headline (when applicable), same manner of introducing the story, same voice, and same general length.
Not sure where your advertorial will receive the best response? We can help you make a data-based decision, using market intelligence, gathering demographic info on readership, listenership, or viewership, and consulting editors on audience and advertorial policy nuances.
We use proven, effective journalism tactics:
- Leading with an effective hook and summary that invites the reader, listener, or viewer to learn more.
- Introducing characters, using quotations, bringing in problems, solutions, surprising facts, and statistics.
- Providing supporting evidence for every statement made—just as in a news story, mere assertions will never do.
- Adding elements that draw the eye: bullets, photos, infographics, cartoons…whatever best puts visual exclamation points on your copy.
- Steering clear of “rabbit trails.” Each bit of information included adds value to the story your advertorial tells and strengthens the conclusions it makes.
With all these similarities, there are just two major differences between news stories and advertorials:
- Advertorials must be identified as ads or “sponsored content,” and be visibly set apart from other types of editorial content, as required by FTC rules.
- Advertorials always end on a positive high note that stresses solutions and presents a compelling call to action (CTA).
