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Subject matter expert
Academic
Executive
Speaker
Businessperson
Consultant
Politician
Brand advocate
Founder
Autobiographer
Company representative
Tribal representative
Family historian
Someone with something to say
Creative
Thought leader
Influencer or celebrity
Gift giver (I’m shopping for someone else)
Superb planner and organizer
Great listener and interviewer
Detail-oriented
Background knowledge in my subject
Fun to work with
Proactive in making suggestions
Good at following directions
Energetic and upbeat
Unflappable
Quick-witted and clever
Stickler for factual accuracy
Easily understands complex technical, financial, or business subjects
Similar belief system (religion, politics, etc.)
Creative
Clear and concise writer
Inspiring writer
Engaging storyteller
Collaborative
Cares about the project
Genealogy
Family history
Company history
Guidebook or reference
Cookbook
Coffee table book
Non-fiction
Trade specific
Fiction
Autobiography
Memoir
Including photos
Including illustrations
Including graphs or charts
>200 pages
100 to 200 pages
<100 pages
For friends and family
For mass publication
For technical or niche audience
For young adults or children