Jasper AI: How It Can Improve Your Content Creation Process
October 25, 2024
With today’s fast-paced digital world, every minute counts, and AI tools are changing the way we create content. From copywriting to so-called ‘semi-automated’ long-form content, Jasper AI promises to make your life faster, easier, and more productive. But does it deliver? Let’s find out.
What Does Jasper AI Do?
At its essence, Jasper is an AI writing assistant built on machine learning that helps you produce content based on your intended platform, including blog posts, emails or newsletters, ads, or social media updates. Jasper comes with templates for various categories with questions to guide you through the process. It’s great for those who need to produce high output but don’t have the time to dedicate to actually writing.
Jasper is also adept at working with specialized prompts and keywords, which means that you can tell the AI what you want it to create for you. For instance, you could use the Jasper template called ‘Blog Post Intro’ to create an interesting introduction for an article or ‘Product Description’ to build a product description for an e-commerce listing. By setting the tone, voice, and style, you stay in control of the output.
How Jasper AI Works
What sets Jasper AI apart from other writing tools is its simplicity of use. A beginner can get started in under a minute, but you can also use this tool for advanced projects.
To get started, you simply decide on a template, put in a short input (such as a topic or product description), and Jasper’s AI gives you suggestions based on that input. The AI algorithm pulls from thousands of sources and its algorithm is based on Jasper’s very extensive database. This means that the AI can create natural-sounding text. Even when it comes to longer content, such as a whole blog post or article, the AI can generate citations and quotes, as well as multiple suggestions per section to help you tweak your writing.
After you’ve entered your inputs, Jasper’s AI shows you a range of outputs that you can then further refine, or you can edit directly in the tool to sharpen up the content before exporting it to your CMS or marketing platform.
Pros of Using Jasper AI
So, what are some of the biggest selling points of using Jasper AI?
For starters, it’s a great tool for rapidly expanding your content creation abilities. Take blog posts, for example. Long-form articles need to read well and consist of a balanced mix of long and short paragraphs. Jasper can churn out that kind of text with ease, all while helping you deliver the message you want to present.
But that’s not all; you can also use Jasper to create entire blog posts from scratch. It can even be used as a powerful marketing copywriter, from writing ad headlines to sales pages to long-form sales letters.
In short, Jasper can help you accelerate your content production without sacrificing quality. This makes it an ideal tool for businesses and marketers of all kinds, not to mention writers who are looking to take their productivity to the next level.
Furthermore, you can choose from templates for various types of content, which means that you can switch between different writing tasks without having to start from scratch each time. This saves time and helps ensure it can deliver the right tone and structure once it learns what you’re looking for.
Jasper’s second big advantage is that it can create human-sounding, bespoke writing tones and styles.
Users can select various options for the AI to write in a casual tone, a formal one, or even mimic specific voices for different audiences. This versatility of tone and voice makes the tool useful in practically any industry, whether you’re writing white papers and business reports, or light-hearted blog posts.
Additionally, Jasper AI’s ability to work in several languages means that you can create content in more than 25 different languages. For businesses or individuals who need to create content for a global audience, this can be a game-changer.
Cons of Using Jasper AI
While it can be a powerful tool, Jasper is not without its drawbacks.
One of the biggest is that the AI will be able to write coherent text, but it might not always have a full understanding of the material. This could make more complicated or niche subjects quite difficult for it to deliver, as they might need editing or extra research to make them more accurate.
If you’re looking at a very specialist area, like medical or legal writing, you might find the content you get back is too generic to be useful.
Another drawback is that AI output can sound repetitive.
Because Jasper’s algorithm is trained to detect patterns in vast quantities of written content, artificial output can sound a little formulaic, especially if users don’t put in sufficient effort to personalize the input and stick to the suggested templates.
In the long run, this could make content feel more generic, or a little less eye-catching than it should be for a business looking to stand out in a competitive market.
There is also the issue of creativity. Jasper might be good at the kind of form-following writing that doesn’t require much creativity or intuition. However, for more complex projects a well trained GPT will outperform it every single time.
Furthermore, Jasper might save you time on the copywriting front, but it does come at a price; you need to sign up for one of its pricing plans, something that might not be possible for newer businesses or freelancers. While it offers a free trial, you would have to invest money in the long term.
How Jasper AI Can Enhance Productivity
The Jasper AI tool is of great use and value to anyone who needs to produce content on a regular basis.
With the help of the AI technology, the writer can now essentially outsource a large part of the writing process. This means that you can quickly create high volumes of content, which can be very useful for businesses, marketers, and content creators who are facing tight deadlines. Save a lot of the time that you would otherwise spend on drafting and editing, and focus more on the strategic and planning aspects of your work.
For instance, a marketing team that needs to build a pipeline of blog posts, newsletters, or social media content can use Jasper to produce a first draft, so that the members of the team can spend their time polishing the messaging or expanding on the creative elements of a campaign.
Similarly, Jasper can help entrepreneurs and small business owners craft content for their websites or descriptions for products they plan to sell, without having to spend hours typing out a first draft.
Synthesizing content and creating SEO-friendly text are two of Jasper’s most usefulbenefits. By incorporating the correct keywords and phrases into your text, Jasper makes it far more likely that your content will rank highly in search results. This saves a lot of time for digital marketers who want to optimize content for maximum visibility but still want it to be of good quality.
Potential Challenges in Using Jasper AI
While there are many advantages to using Jasper, let’s also delve into some of the drawbacks or limitations users may face.
First, despite Jasper being fast, it still requires consistent human supervision if you want it to generate anything worthwhile.
Although Jasper will create an article rather quickly, it is often the case that the article in question needs to be edited or fine-tuned either by the user themselves or possibly even handed off to a human who is better suited for the task of polishing Jasper’s prose.
Also, articles created by AI might be functional, but they will never compare to the depth and creativity that comes from a human writer.
Another is the risk of inaccuracy and irrelevance.
Jasper will generate whatever it has been trained on – which means it might also spit out incorrect or outdated information. For companies or industries where accuracy is of utmost importance, such as in the medical, legal, or financial sectors, this is a significant risk.
If your company specializes in a particular domain that requires knowledge of technical, sensitive, or regulated information, it’s vital that you check your facts and that your information is still relevant to current research or standards within the field.
Is Jasper AI Right for You?
Jasper AI could be a game-changer as it can save you money and time by helping you scale your content creation process, whatever your preferred language, tone, or a writing tool for SEO purposes.
But we must also consider the downsides: AI-generated content can fall short in terms of creative flair and depth of analysis and needs to be edited by humans to bring out the best in it. Moreover, although Jasper is an inexpensive program, the cost could be prohibitive to some small businesses or freelance writers.
In summary, Jasper AI has a lot to offer in terms of writing productivity tools, but it’s important to keep in mind that it’s an extension of your own creativity rather than a replacement for it. If you’re looking to take your content strategy to the next level, Jasper can be a valuable tool to have in your arsenal – but always take the time to review and edit the AI’s output before you publish for the best results.
