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The B2B Content Marketing Process Demystified: 10 Steps to Success

The B2B Content Marketing Process Demystified: 10 Steps to Success

Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector.

Its benefits are manifold: Search engines favor it for providing relevant answers to user queries, and, most importantly, users appreciate free and valuable information and are more likely to convert because of it.

Creating and sharing content demonstrates a company’s willingness to share expertise at no cost to the user, increasing the brand’s trustworthiness and approachability. Moreover, consistently delivering high-quality content enhances a business’s visibility and authority, driving it up the search engine results pages and making it more likely to be found.

However, it is essential that content be executed well. Poorly crafted content can damage a company’s reputation and diminish its perceived expertise. To that end, businesses should invest adequately in their content marketing efforts to ensure they deliver top-notch, informative, and engaging material.

If resources or time is lacking, a possible solution could be to hire a professional B2B writer or a content marketing service to help out. Either way, creating content should be a priority and not a last-minute endeavor.

Let’s take a look at the 10 most important steps in the B2B content marketing process.

Step 1: Understand Your Audience

Before you start creating content, it’s essential to know who you’re creating it for. Who is your audience and what problems (pain points) do they have that you can help them with?

Having a basic understanding of your audience is a start, but you need to go further than that. Continue finding as much information about them as you can, building up buyer personas, including their preferred social media platforms, general physical location, and education level.

This information will go a long way in helping you create content that resonates with your audience.

Step 2: Set Clear Objectives

Before jumping straight into creation-mode, take a moment to think about what it is that you want to achieve. It might sound superfluous, but starting the process with a goal in mind makes the end result much more impactful and ensures that your efforts aren’t diluted.

Clearly defined content goals can range from increasing brand awareness, generating leads, or driving conversions. Knowing what you want to achieve with your content makes it easier to come up with the type of content that is needed, as well as necessary keywords, Search Engine Optimization (SEO), and Key Performance Indicators (KPIs), which we’ll talk about later.

Step 3: Plan Your Content

Now that you know whom you want to reach and why you want to reach them, the next step is to brainstorm the kind of content most aligned with your goals and audience.

Draw up a content calendar and populate it with the different types of content you have in mind, combined with the most advantageous frequency.

Knowing how often to post content can be a challenge, and you might need to do a bit more digging to find the optimum times for each channel you wish to use.

Step 4: Create Your Content

Once you have a content plan, the real challenge begins. Creating content is an entirely different ball game from simply knowing what kind of content you need. Examples of content you might consider are blog posts, white papers, infographics, and even how-to videos.

To get started, you might find it useful to experiment with one of the many free resources available online. If you struggle with coming up with ideas, it might be beneficial to use an AI-powered program like ChatGPT to get you out the gate.

Using Natural Language Processing (NLP), ChatGPT can understand simple requests. For example, you might input a prompt such as the following: Imagine you are writing a blog for a natural industrial cleaning products company. Now, write a 500-word blog post about the benefits of using natural cleaning products.

ChatGPT and similar programs are not fool-proof, and you will definitely need to go over what they spit out, but it often helps to have something to edit rather than starting from scratch. (Click here for our take on the abilities and limitations of AI in content creation)

Alternatively, partnering with a professional writing service that has experience creating marketing content in the B2B sector might be very beneficial, as it takes all of the leg-work out of this challenging step in the process.

Whichever route you take, understand that the long-term ROI (Return on Investment) of content marketing comes from investing in content of consistent quality.

Step 5: Optimize for SEO

Search Engine Optimization (SEO) simply means strategically adapting your content in a way that search engines like Google will be able to find it.

When a Google user types in a specific search inquiry, it is up to the search engine to trawl the internet to find the content that will be most useful and valuable to the user.

It does this by analyzing your website using a specific algorithm, checking not only whether your content matches the keywords of the search inquiry, but also whether your website’s load time is fast and whether users have spent considerable time on your site in the past.

When it comes to SEO, a good place to start is to see that your website is up to standard.

For example, is your website mobile-friendly? SEO site plugins such as Yoast can help with the housekeeping that goes into making sure your website is easy to find and rankable for search engines.

When it comes to marketing content, SEO will also play a very important role. Remember that search engines track your content to see if it lines up with users’ search queries. To this end, it is important to include relevant keywords in your content to identify what it is about. We’re not saying oversaturate it—after all, there’s nothing worse than a clearly robot-created keyword-drenched piece of content on the internet.

The golden rule is to make your content findable by search engines, and above all useful, because then the users who do get it will stay on your site longer, thereby increasing your ranking on the search engine results page (SERP).

Step 6: Strategize Distribution

After you’ve created content, it’s time to strategize the dissemination of the content to your audience.

If you know your audience well, chances are you will have a pretty good idea of which social platforms they hang out on. Moreover, don’t forget about traditional channels such as email, as targeted email campaigns can be extremely effective.

With quality content, it is a simple process to adapt it to suit each platform. This might entail adding call-to-actions to snippets or quotes taken from your content, or perhaps matching your content with the right images in order to optimize it for visual platforms such as Instagram. (Check out this post on creating stunning visuals for your marketing using Canva.)

Content can be promoted across many different platforms and, as long as it is done well, the effort will be well worth it.

Step 7: Promote and Amplify

Once your content is completed and has been published, the next step is to promote and amplify it.

If you’ve made sure that your content is of a high quality, has good SEO, and holds value for the reader, chances are it will be found sooner or later. However, advertisements and even paid partnerships can be the catalyst your content needs to gain a wide audience and large reach in little time.

By promoting your content on social channels, there is a good chance it will land in front of a few people who would not have seen it otherwise. Similarly, paid partnerships offer you the opportunity to tap into an established and enthusiastic audience.

The end result is higher views and further reach, which helps increase your content’s ROI.

Step 8: Measure and Analyze

Once enough time has passed, it is essential to take a good look at your content’s metrics across your channels.

Each platform will have different KPIs (Key Performance Indicators), so it is important to get a good understanding of the platform and what to look out for. Once you understand your platform, come up with a set of metrics to measure your past and future content against consistently.

Examples of metrics to look out for on your website might be the following:

  • Website traffic. How many visitors came to your website
  • Engagement. Whether or not your content received any likes, comments, or shares
  • Lead generation. Whether any users provided contact information by filling in forms or providing other information
  • Conversion rates. The percentage of users who completed a desired action you had in mind for them, such as clicking on a call-to-action
  • Bounce rate. The percentage of users who entered your website to view the content but left without exploring further
  • Session duration. How long a user spent on your site
  • Demographics. Where in the world your users are based
  • Traffic source. How users came to your content—anything from directly typing in your website URL to following an advertisement on a social platform

Step 9: Iterate and Optimize

Understanding your content’s metrics means being able to improve where there is an opportunity.

By analyzing data and learning from it, your content marketing can only get better.

Once you have identified where your strategy is in need of an upgrade, it is a simple enough task to take what you have learned from your past performance and adapt it for future trends.

Existing content can be repurposed to fit current trends or upcoming appetites, without the need to reinvent the wheel.

Audiences don’t expect you to churn out brand-new content as the season changes; instead, it is perfectly acceptable to simply update and refresh what is already on your website.

That way, not only do you work smart but you work quickly as well.

Step 10: Nurture Leads

Last but most important, you want to ensure that all the leads captured through your content marketing strategy are properly nurtured and the data put to good use.

Capturing leads through effective digital content marketing means obtaining a wealth of information that can help move your leads further down the funnel. If done right, the whole process can be much swifter and more effective.

Knowing who your leads are means being able to personalize the process, addressing specific pain points they may have. AI can also be quite useful during this part of the process in that it is able to interpret vast swathes of data and categorize it according to customer types. AI can also be used to automate next steps and suggest follow-up content to users based on its algorithms.

The content marketing process may seem daunting at first, but it is an effective method to gain leads and further your marketing aims. By following our 10 steps, you can demystify the B2B content marketing process and unlock its full potential to drive business growth.

With the right strategy and execution, your content can become a powerful tool for attracting, engaging, and converting your target audience.

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Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.

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Since joining The Writers For Hire in 2022, Dayna has seamlessly stepped into the role of Accounts Manager, overseeing functions such as Accounts Receivable, Accounts Payable, collections, billing, and all tasks in between. With a keen eye for detail and strong communication skills, she efficiently manages all aspects of financial operations for TWFH. Dayna takes pride in her ability to navigate with a smile, displaying strong professional skills and fostering a positive work environment. Beyond her role with TWFH, she enjoys entertaining, traveling, and (most importantly!) spending time with her family.

Stephanie Hashagen - Senior Editor

Stephanie’s expertise in English and writing spans over a decade in freelancing and teaching. Stephanie worked as a staff writer and editor for The Houstonian, contributed to The Huntsville Item, freelanced for The Houston Chronicle and spent four years teaching English and reading at the junior high and high school level. She has a Master’s Degree in English from the University of St. Thomas and a Bachelor’s Degree in Journalism from Sam Houston State University. Stephanie has also ghost-authored several non-fiction and fiction manuscripts, numerous fashion and travel articles, and countless press releases, pitch letters, taglines, and print ads. Her copywriting and journalism experience includes technical copy for Tyco Flow Control and customer communications copy for a major American credit card company. Stephanie has also worked on copy and campaigns for Hilton and Carpet One Floor & Home, North America’s largest floor covering retailer. At The Writers For Hire, she has overseen, edited, proofread, or written copy for over 50 clients. Stephanie is an exceptional proofreader, writer, and editor and has a gift for adding a creative flair to projects while keeping copy professional and concise.

Barbara Adams - Copywriter

Barb Adams is an award-winning writer with more than 30 years of B2B and technical writing experience. She understands and closely follows the changing dynamics of the oil and gas industry – E&P, midstream, and upstream – and therefore needs minimum ramp up for any new O&G copywriting endeavor. Her portfolio includes hundreds of white papers, case studies, trade articles, op-eds, books, and brochures. Adams has also held positions as staff writer for a Houston agency, public relations manager for a Houston-based retail franchisor, and the advertising and promotions coordinator for a Minnesota-based hospitality company. She is a graduate of the University of Wisconsin School of Journalism.

Stacy Clifford - Copywriter

Stacy Clifford is a wearer of many hats, both literally and figuratively. Having earned a B.S. in Geology from the University of Texas at Austin in 1996, his career has covered environmental cleanup, software testing, web development, technical support, copy editing and proofreading, and martial arts instruction. He has been proofreading since 3rd grade English with Mrs. Barry, corrected every stripe of web copy for over 15 years, copy edited both fiction and non-fiction books, and written on subjects as diverse as volcanology, sword fighting, and space colonization. A fixer by nature, Stacy is a stickler for structure and form and enjoys a good challenge whipping a document into shape. When not tackling the worlds problems or teaching people how to stab each other, Stacy enjoys pencil drawing and hiking in the national parks.

Flori Meeks - Copywriter

Flori, who has more than 25 years of writing experience, began her career in suburban Detroit as a community newspaper reporter. She has worked as a neighborhood news editor for the Houston Chronicle and as a copywriter for Powell Public Relations. During more than 10 years as a freelance writer, her projects included newspaper and magazine articles, press releases, brochure and website copy, Request for Proposal (RFP) responses, and grant applications. Her clients have included Galveston Monthly magazine, Weddings in Houston magazine, Judy Nichols & Associates (public relations) and NCIC Phone Services, along with nonprofit organizations, Lifeway International and Newspring. Since joining The Writers For Hire, Flori has assisted with social media campaigns and written blog posts, articles, press releases, brochures, and web copy.

Flori has a bachelor’s degree in journalism from Oakland University.

Jessica Stautberg - Lead Copywriter

Jessica joined The Writers for Hire after several years of technical writing for two Department of Defense contractors, where she created software documentation and online help, as well as material for the company websites and newsletters. Since joining The Writers for Hire, Jessica has become the company’s resident “Wiki guru,” and manages most of the Wikipedia projects. She also manages social media campaigns for several local businesses, provides copy and layout options for website projects, writes blog posts on topics that include the oil and gas industry, web hosting, and fashion, and writes articles, brochures, books, and press releases. Jessica has a Master’s in Technical Communication from Texas State, where she also edited and proofread articles for Center of the Study of the Southwest’s academic journals while working as a ghostwriter for Infobooks.com. She has a Bachelor of Arts degree in English from Southwestern University.

Jennifer Rizzo - Copywriter / Genealogist

Jennifer, also known as "Rizzo," is a Denver-based writer and genealogist with a passion for history, travel, and languages. She studied Spanish at the University of Guadalajara in Guadalajara, Mexico and also lived and studied in Ancona, Italy. She also holds a certification for International Tour Management through the International Guide Academy, as well as a Genealogy certification from IAP Career College. Since joining The Writers For Hire, Jennifer has tackled a vast array of projects—from RPFs and SOPs to memoirs and company history books— and has done many in-depth genealogical research and family tree projects. She has also worked as Project Manager for various client projects, including family history books, websites, RFPs, blogs, autobiographies, and SOPs. Jennifer is our resident historian and genealogist, and can often be found examining 200-year-old books in various archive sites around the globe. She enjoys working closely with clients, and loves any opportunity that allows her to indulge her creative side.

Peter Albrecht - Copywriter

After putting in enough time as a busboy, a cheesesteak artist, a medical courier, and a nightclub bouncer, Peter took the logical next step—securing a position at a bicycle shop. While serving as a mechanic and a salesman, his incriminating degree in creative writing from the University of Arizona got him assigned to every additional duty that had anything to do with words. Between all the wrenching and selling, Peter wrote website copy, emails, blogs, digital and print ads, press releases, articles, advertorials, and scripts for radio and television commercials. What started as a summer job evolved into an 18-year career in the cycling industry, gaining him experience in corporate communications, public relations, social media management, event planning, marketing, and retail advertising. Since joining The Writers for Hire, Peter has branched into ghostwriting, op-eds, RFPs, SOPs, and producing work for aerospace and engineering firms, public utilities, oil and gas companies, real estate developers, and the entertainment industry. At his home base in New Jersey, Peter spends his free time souping up cheap vintage guitars, admiring his dog, and talking about moving to the Adirondacks.

Arielle Emmett - Copywriter

Arielle Emmett joined The Writers for Hire after a 30-year career in science, technology, and international journalism education. Early in her career, during the Watergate era, Arielle was selected as a journalism intern for The New York Times columnist William Safire, and she was a correspondent for Newsweek. She has worked as an editor for Science Digest, as a reporter and features staff writer for the Detroit Free Press, and as a columnist for The Philadelphia Inquirer and The American Journalism Review. She also has held senior editor and editor-in-chief positions at leading technical magazines and was a 10-year contributing editor at The Scientist. Arielle’s work has been published in Parents, Ms., OMNI, and Toronto Globe & Mail, among other publications. In 2011 she completed her doctoral dissertation in visual media and iconic photography at the University of Maryland. Since then, Arielle has taught science communications and online journalism at Temple and Drexel Universities, International College Beijing, and University of Hong Kong.

Erin Larson - Copywriter

With a Bachelor of Science in Language Arts from Georgetown University and 20 years of editorial experience, Erin brings a passion for words and well-crafted writing to every project. As a writer, she revels in the opportunity to create vibrant original copy and rejuvenate tired text. She has written on a range of topics, in a variety of styles, and for an array of platforms. As an editor, proofreader, translator, and trusted second set of eyes, she has helped clients from around the world enhance their writing. A self-proclaimed editorial perfectionist, Erin once canceled a credit card because of a grammatically incorrect form letter, which she edited and promptly sent back to the company. (Incidentally, she wasn’t surprised to receive no response.)

Devin Lawrence - Copywriter

Devin is a writer from Richmond, Virginia. He’s been an avid fan of fiction literature ever since he was young, and spent most of his adolescence pouring over one book series after another. Some of his favorites from back in the day include Percy Jackson and the Olympians, Ender’s Game, Ender’s Shadow, and The Edge Chronicles. He began pursuing creative writing when he was twelve, hoping to someday emulate his favorite authors. He has since spent more than ten years continuing to hone and expand the skills of his craft, graduating from Old Dominion University with a degree in Professional Writing in 2022. He has written on topics ranging from technology trends, to criminal justice, homeland security, self-defense, hiking and camping, workplace operational analysis, the challenges of eldercare, and data privacy. Creative by nature, Devin also dabbles as a graphic designer with particular interest in infographics and flowcharts.

Chris DeLange - Copywriter

Chris is a London-based writer with a strong background in HR/Learning & Development. He has held senior positions at large corporations in London as both Talent Development Business Partner and Head of Learning and Development. Chris graduated top of his class when he completed his MSc in Industrial Psychology at the University of Leicester in England. He also holds a TEFL/TESOL qualification in teaching English as a Second Language from Global Language Training. Chris is a big foody and is always exploring new dishes and creating new recipes. He became a qualified Chef in 2012 when he studied Culinary Arts at the International Centre For Culinary Arts in Dubai. He is very passionate about writing and is working on multiple team projects. Chris joined The Writers For Hire in 2022 and is settling in very well.

Morgan Pinales - Copywriter

Morgan has worked in marketing and communications for more than eight years, with a primary focus on copywriting and content creation. Throughout her years of experience, she has written and edited almost every kind of copy imaginable – magazine articles, blog posts, website copy, brochures, press releases, nonfiction books, newsletter articles, brand guidelines, and more – for both B2B and B2C audiences in a wide array of industries, including energy, technology, finance, healthcare, education, travel, retail, and more. In addition to her creative skills, Morgan has technical expertise in HTML coding and utilizing content management systems (e.g. WordPress) and email platforms, such as MailChimp, ExactTarget, and Constant Contact. With a lifelong interest in language, it is not surprising that Morgan has a bachelor’s degree in German and Linguistics from Rice University, where she studied more than eight languages. In 2011, she received her master’s degree in Advertising from The University of Texas, where she was accepted into the elite Texas Creative Program for her copywriting skills. In her free time, Morgan enjoys writing personalized picture books for friends and family.

Shelley Harrison Carpenter - Copywriter

Shelley’s love of words began in first grade, composing poems for her dear teacher and mentor, Mrs. Blanchard. Her writing career began with several years as a county newspaper reporter, where she developed a love for interviewing all sorts of people. Besides feature writing, her news beats included city government, education, and nonprofits of every stripe. As a determined “adult student,” Shelley graduated summa cum laude from the University of North Carolina at Greensboro in 2010 where she also wrote profiles of outstanding adult students for a “Web Weekly” newsletter and edited a grant proposal for a campus office. After college, she wrote English instructional materials, website copy, product copy, and blogs before joining two construction and development ezines as a staff writer, happy to be conducting interviews for each assignment. Several years of intervening employment in corporate merchandising and HR deepened Shelley’s understanding of the workings of larger companies and the written content they require. She now loves being part of the writing teams at The Writers for Hire. When not at a keyboard, she can be seen jogging in her Southern neighborhood or found holed up with a biography, a vegetarian cookbook, or a vintage TV show.

Melanie Green - Copywriter

Melanie Green is a Tampa-based writer and editor, with a focus on digital marketing content. She has more than 15 years of experience writing professionally, including time spent as a full-time employee of McKinsey & Company, Nielsen, and The Business Observer. She loves to write blog posts, website pages, press releases, RFPs, and whitepapers for companies of all sizes in the United States. 

She earned her Master of Fine Arts in Creative Writing with a concentration in screenwriting from National University in La Jolla, California, and her Bachelor of Arts in Writing from the University of Tampa in Tampa, Florida. 

Carol Kim - Copywriter

Carol Kim is a versatile freelance copywriter who specializes in content marketing, blog posts, website content, and email marketing for business clients. She especially enjoys diving into research and discovering what makes every company unique. Carol holds a bachelor’s degree from Pomona College and a Master’s in Public Affairs from the LBJ School at the University of Texas at Austin.

Carol is also a children’s book author, having written several fiction and nonfiction books for the educational market. She especially loves helping kids learn about the environment and social sciences. Her first nonfiction picture book from a trade publisher is due to be released in fall 2021. 

Martha Scott - Copywriter

Martha Scott’s technical writing career began on a contract at Houston’s Johnson Space Center. She edited papers for scientific journal publication, documents for departments across the site, and a book about a proposed crew escape vehicle. She produced a yearly booklet describing Shuttle contract cost-saving measures, the mission managers’ Flight Data Pack, and a 45-page booklet called Charting a Course to the Year 2000 and Beyond describing plans to develop additional space vehicles and prepare for manned Mars explorations. At Invesco, Martha edited and contributed to two company newsletters (online and hardcopy). She wrote software user manuals, Help files, Training and Benefits department documents, and, finally, shareholder reports. She returned to aerospace for the Shuttle Program’s last 5 years where she attended and produced detailed descriptions of presentations and subsequent discussions at the Orbiter Configuration Control Board’s weekly meetings. She also documented crew debriefings for 17 flights. Martha’s most recent experience was on Jacobs Engineering’s contract with a Texas City refinery for which she wrote and edited Engineering, Safety, Inspection, and Information Systems documents.

Suzanne Kearns - Copywriter

Suzanne knew she wanted to be a writer at the age of ten when she wrote her first story, and has spent the past 2 decades writing blog posts, magazine articles, nonfiction and fiction books, sales letters, white papers, press releases, website copy, and anything else that can be put in written form. She has written for Intuit, Avalara, NerdWallet, GoPayment, and as a ghostwriter for a few well-known CEO’s. Her work has appeared all around the internet, including on sites like World News and Reports, Entrepreneur.com, and Forbes. She loves nothing more than being presented with a bunch of data and asked to break it down into digestible content for readers. Most days you’ll find her sitting on her porch with her laptop, writing to the sound of the ocean, and marveling that life can be this stinking good.

Jennifer DeLay - Copywriter

Jennifer has a background in journalism and Russian area studies. She holds a BA from the University of Texas at Austin and an MSFS from Georgetown University. While in graduate school in the mid-1990s, she developed an interest in the oil and gas industry of the former Soviet Union and launched a free newsletter covering the subject. She then spent more than 20 years researching, analyzing and writing about related topics, working for multiple weekly publications and a private consulting firm. Her areas of professional interest also include energy and power in China, Iran and the Eastern Mediterranean, and for fun she researches linguistics, neuroscience and disability-related issues. She has experience in copy-editing and has frequently worked with both native and non-native English speakers, helping them to produce clear, easily understandable articles on complex political, economic, legal and technical topics. Additionally, she has managed many time-sensitive typesetting projects for community institutions. Jennifer enjoys writing personal essays and lives in Atlanta with her family.

Dana Robinson - Copywriter

Dana Robinson has been writing and editing professionally for 10 years, publishing her first article in 2007. She serves as Editor-in-Chief of a local online magazine and is a contributor to various Houston print publications. She honed her experience writing newsletters and managing social media for small businesses and non-profits before moving on to e-books, magazines, and non-fiction books for print. She also enjoys teaching creative writing workshops for children. Dana received her formal education at the University of Houston–Downtown, where she majored in professional writing, minored in creative writing, and was the recipient of the Upper Division Writing award for best essay. She completed internships with Writers In The Schools and The Bayou Review.

Brenda Hazzard - Copywriter

Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. She spent over 20 years working for the US Government in Washington and abroad, and spent several years working with the CIA during which she managed a team of writers producing internal briefs on international news, events, and politics. She writes on a variety of topics but loves opportunities to work on projects that cater to her keen interest in international affairs. She considers herself to be an empathetic editor, one who improves a draft but lets the spirit of the writer shine through. She has also worked on dissertations, white papers, newspaper articles, and family histories.

Adelia Ritchie - Copywriter

Adelia is a scientist, educator, technical writer and editor, poet, and blogger about her Pura Vida lifestyle in Costa Rica. She has more than 40 years experience writing professionally, including her years at Science Applications International Corp., Bechtel Corporation, Defense Acquisition University, and the Department of Defense. She earned her Doctor of Philosophy in Physical Organic Chemistry at Northwestern University in Evanston, Illinois, and her Bachelor of Science in Chemistry and Physics from the University of West Florida in Pensacola, Florida.

Carey Miller - Copywriter

Carey brings more than 20 years of writing and editing experience to The Writers for Hire. A lifelong writer and reader, she holds a B.A. in English from UCLA. Her background includes writing and editorial positions with both book and magazine publishers. She has worked as a copy editor and proofreader for major advertising agencies including Ogilvy & Mather and Rubin Postaer. Her experience includes magazine feature writing and editing as well as manuscript development and editing. A former advertising sales executive, she has crafted a wide range of business, sales, and marketing communication for leading magazine publishers including Conde Nast and Hearst. She has worked with major consumer brands including Nike, Visa, Levi’s, General Motors, Microsoft, Charles Schwab, and Neutrogena.

Coralee Bechteler - Copywriter

In the past, Coralee has been an organic farmer, a chicken herder, a zipline administrative assistant, and an ESL teacher for kids. Today, she's living her childhood dream of being a writer. She currently resides in New York with her cat (and muse) Hermes and a miles-long TBR list that gets longer every day. If she's not reading or crafting, you can usually find her pulled over on a country road writing something down or picking wildflowers. Coralee holds a bachelor's degree in English, an associate's degree in Horticulture, and multiple internationally recognized software testing certifications.

Cecile Brule - Copywriter

Cecile enjoys the challenge of discovering each client’s unique strengths and presenting them to a wider audience. Since joining The Writers For Hire, she has worked on blogs, newsletters, RFPs, end-user documentation, email, social media, sales pages, biographies, op-eds, and fiction.

Previously, she taught in Shenzhen, China and obtained an HSK3 (Intermediate Mandarin) certificate. Cecile enjoys gaming, drawing, producing short films, and growing fifteen different varieties of apples with Serenity Orchards.

Rosalind Stanley - Copywriter

Rosalind Stanley grew up on the Coast of Maine and then accidentally spent fifteen years in Virginia's Blue Ridge Mountains, before moving to the Midwest. She graduated from Lynchburg College in 2008 with a B.A. in Creative Writing (and a minor in Theater Performance); ever since, Rosalind has endeavored to make writing a part of her daily life, whether creative or technical, whether as a volunteer or an employee. She has tutored students, taught workshops, edited fiction and non-fiction books, and worked as a beta reader and a legal writer. She also publishes a newsletter on Substack, where she releases her own fiction serially. When not writing, Rosalind is busy homeschooling her four children and raiding the local library for new fiction.

Sean Patrick Hill - Copywriter

Sean has been a professional writer for more than 25 years, and has an M.A. in Writing from Portland State University and an M.F.A. in Poetry from Warren Wilson College. He's the author of five books, and his writing has won him grants and fellowships from the Kentucky Arts Council, the Vermont Studio Center, the Elizabeth George Foundation, and the Regional Arts and Culture Council. He lives in Louisville, Kentucky, where he also works at his photography.

Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.
Wintress