Recruiting Campaign Content

The Writers For Hire will work with you to devise an entire recruiting campaign, whether you need to focus on attracting new talent or have specific recruiting goals like pulling in team members with specialized experience.

We help mid-to-large-sized companies land the right people by taking a look at the big picture and producing unique and targeted marketing collateral, including:

• A unique campaign slogan and theme. Unify your efforts by establishing a graphic identity and description specific to the type of position(s) you’re looking to fill.
• A specialized website. Use a platform that targets the specific talent range you’re seeking – and makes the application process as simple as possible.
• Social media. Find the right type of recruit by understanding your target market and steering your efforts toward the social platform that they use most.
• Games and quizzes. Add some fun to the job search process by asking candidates a trivia question. Or weed out the unqualified from the get-go by including position-specific quizzes.
• Videos. No one has a better perspective of the job than a happy current employee. Tap into the power of personal narrative with videos of staff describing a day on the job to show rather than tell.
• Job fair campaigns. Be creative at job fairs: Rather than just handing out “Come work for us!” fliers, set up a mini-version of your office and conduct five-minute, on-the-spot “interviews,” where the focus is for them to ask you questions.
• Brochures. Make sure your print materials capture the interest of your target talent with a peek into your company, your culture, and your competitive edge – and don’t forget to include comments from a few of your employees.
• eBrochures. Move beyond static print collateral: Develop dynamic, interactive electronic brochures that draw in your prospects, contains multiple calls to action, and provides immediate access to information.
• Print ads. Your recruitment copy is ultimately an ad: You’re selling your company to prospective talent. Just like good advertising, you need major selling points that are clearly presented and a motivating call to action.
• Want ads. Whether you post ads online or publish them in the Sunday paper, use consistent search terms that are recognized as industry standards rather than jargon or company-specific titles. And remember to state the exact job requirements in plain language that anyone outside your firm will understand.

Employer Branding

It is becoming more critical than ever to build a strong, sought-after employer brand from the ground up, much like you do for your products or services.

Why is this so important? A strong employer brand can help your organization accomplish multiple goals, from attracting and retaining highly skilled workers to reducing costs. When you need to engage employees, improve productivity, reinforce your organizational values, and contribute to overall business performance and competitive advantage, it all comes back to branding.

Applicants want to know exactly what type of corporate culture, climate, and environment they can expect before they apply — and the right recruitment copy, customized to your business, can tell that story through:

• Articles and content for blogs and social recruitment channels.
• Career and job application web pages.
• Job descriptions and profiles.
• Person specifications.
• Employee handbooks.
• Recruitment communications (offer letters, statements of employment particulars, next-stage interviews, etc.).
• Successful employee testimonials and case studies.
• Competency, behavioral, role-specific, and adaptability interview questionnaires.

When you work with The Writers For Hire, you get a team of accomplished writers eager to develop a long-term relationship with your organization. We get to know your company and what makes you successful. We keep your company’s unique attributes  and hiring goals in mind when developing the recruiting materials that win you the talent you need.

Regardless of the Type of Employee You Are Looking For…

We employ a variety of techniques to polish your recruitment messages. We make sure you strike the right balance between skills development and career advancement. We emphasize the value you place on your employees. We ensure your copy puts the candidate first, and we take every opportunity to showcase how your employees feel about working for your company.

No matter where you are in your recruitment process, our team of highly skilled and qualified writers can quickly step in and work with you to develop the right content to attract the right candidates.