Our Writers Do the Work, You Get the Media Exposure

Each of our writing teams is composed of an accomplished writer, an experienced editor, and a project manager who keep watch over the progress of each press release from the “drawing board” stage through distribution. Because our teams are seasoned media professionals who prioritize professional relationships, you won’t need to acquaint and reacquaint us with your company, people, objectives, or nuances every time we start a new project.

Like all good journalists, it’s second nature for us to listen well to both high points and details, devise an intriguing angle, and write a compelling hook. We answer the “why” question up front (why should readers or viewers care?) Executive quotes often work well for this purpose — and we’re ready to tactfully obtain them.

Using the “why” hook, we craft a lead that encapsulates the central reason for your announcement and highlights its news value to media decision-makers.

Then we write unique, information-rich copy that answers the who, what, when, and where questions, incorporating SEO techniques that set up your press release for ease of sharing on social media, where its message is amplified and reamplified.

We include appropriate calls to action (CTA) that invite attendance, motivate participation, or further reading. And of course, we ensure your media release is expertly edited for conciseness, grammar, and punctuation.

Finally, but crucially, our teams understand that a deadline is a deadline. Your project’s watchful manager keeps an eye on the calendar and the clock, so each press release will appear at the right time to be most effective.

Knowledge Plus Curiosity Equals Superior Press Releases

Our writers have worked across a range of industries – and are some of the most curious people and quickest learners you’ll meet. We’ve leveraged this diverse knowledge base to produce noteworthy press releases for individual, corporate, and industrial clients across a wide span of sectors, including:

Our releases have been picked up by such prestigious publications as:

Along with…