We understand that your corporate reputation is one of your most valuable assets. Why? Because you only get one, and it must be carefully managed and protected at all costs. In the modern economy, 70% to 80% of market value is contingent on hard-to-measure assets such as brand equity, intellectual capital, and goodwill.
While some minor damages to your corporate reputation can be repaired, major breaches can lead to:
- Loss of customers, sales, and profits.
- Fall in share prices.
- High turnover and difficulty recruiting top talent.
- Total rebranding.
- Business failure and bankruptcy.
Reputation Management is not about reactively managing existing situations (that’s crisis management), but rather proactively identifying and preventing potential reputation damage threats from manifesting. An organization’s reputation is the collective perception (positive or negative) of all its stakeholders and the general public. Reputation damage is very serious and therefore requires serious damage prevention communications and policies that categorically make clear the activities and behaviors that won’t be tolerated within your business.
Reputation Hazards
The Writers For Hire has a range of reputation management content solutions to help you protect your irreplaceable good name. We start by seamlessly syncing with your risk department to develop a comprehensive reputation-risk assessment report that details all your anticipated vulnerabilities, complete with all stakeholder prevention responsibilities.
Our highly qualified, multi-skilled writing team then builds a risk-prevention content portfolio that is tailored to the nature of your business and its activities. We meticulously develop the right documents — including policies, standard operating procedures, and training materials — to prevent your staff from harming your reputation by inattention, accident, or neglect. Whether your business is selling sandwiches or building next-generation aircraft, we can help you make sure no problems are introduced into your processes.
Reputation Management Content Projects
We have the tools and knowledge to help you develop reputation-management content and clearly communicate the moral, legal, financial, and other implications of any reputation hazards, significantly reducing your threat manifestation probability. At The Writers For Hire, we take ownership of all our content projects and we treat your reputation as our own. Our experienced writers work closely with our clients on Reputation Management Content Projects such as:
- Corruption and fraud elimination.
- Anti-money laundering.
- Zero nepotism policies.
- Misconduct policies.
- Public safety policies.
- Cyber-attack and data breach policies.
- Reputation management public relations communications.
- Customer review management.
- Corporate social responsibility policies.
- All ad-hoc reputation management content.
Our Work Ethic
We thrive on BIG, complex projects with many interconnected components, such as comprehensive reputation management campaigns, and we can produce large volumes of content at almost any pressing deadline. We are proud NOT to be the standard “just hand us the campaign brief” writing agency, but rather, a proactive agency that offers bespoke content solutions.
The Writers For Hire offers much more than a freelance service; we offer a team of writers that collaborate and work together. Our unmatched customer service is underpinned by our goal to make your life as easy as possible. Our writing teams are easy to reach, very responsive, and always happy to help you with any additional planning or admin as you require.
