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7 Elements of a Great Website: A Guide for Writers and Publishers

7 Elements of a Great Website: A Guide for Writers and Publishers

“A great web design without functionality is like a sports car with no engine.” —Paul Cookson

For writers and publishers, a high-quality website is a springboard to success. A wonderful website entices readers to explore what writers and publishers have to offer.

However, a great website is not only about splashing content on the screen. It is about producing a unique user experience based on functionality and relevance.

It’s also about building a singular user experience that leads readers to keep coming back to the writer’s or the publisher’s literary offerings.

7 Elements of a Great Website

1. A Clear Purpose

In general, the purpose of a website is to serve as a marketing tool. While writers and publishers may use their websites to sell their materials, a useful website predominantly acts as a marketing strategy. Thus, it is worth breaking down this concept further.

For writers, a website is about showcasing their message. Writers may attempt to articulate this message in a single website that is representative of their overall track record.

Conversely, writers may choose to break up their message by separating their website into individual books or topics.

Ultimately, a functional website for writers must communicate why readers should explore their content. Once this message is clear, popularity begins to increase, leading to sales.

For publishers, it is worthwhile to break up their offerings into categories. As such, a great website must clearly define what the publisher offers. For instance, a business publisher can divide their website into categories such as management, sales, marketing, and human resources. This categorization helps users find the information they want.

Moreover, clear content segmentation allows users to explore content and product offerings carefully. Unorganized content causes confusion, which drives users away from the site.

2. Functionality

In short, a functional website should do what it intends to do. In other words, a great website delivers the message, content, and experience designers built into it. For instance, an informational website that intends to redirect readers to an e-commerce site like Amazon should provide sufficient information to entice visitors to purchase. Similarly, websites that intend to generate sales on the site must facilitate visitors’ opportunities to purchase.

Functionality must also focus on usability. Usability refers to the ease with which visitors can access the information they seek. Readers looking for information on a writer’s titles should not have to scour the site to get information. Links to book titles should be easy to see and quick to access.

Please remember that it takes visitors milliseconds to judge a website. Thus, its overall appearance should make it easy for visitors to find the information they want at first glance. Consequently, a fantastic website is consistently user-focused, facilitating users’ interaction with the content on the site.

3. User-focused Design

The previous point underscores the importance of functionality. Functionality works when site designers focus on the user. To achieve this, site designers must comprehend the target audience. Then, site designers can incorporate a layout that delivers on users’ expectations.

Consider this situation:

Sites targeting an older demographic tend to be predominantly text-based. This characteristic means that the site represents information textually rather than visually. In contrast, sites intended for a younger demographic tend to be more image-heavy. Consequently, these sites must convey information visually through imagery instead of text.

One other significant consideration is responsiveness, which refers to how a site looks and feels on a desktop or mobile device.

Given how prevalent mobile devices are today, a great site must consider responsiveness at all times.

A great rule of thumb is to design a site with the users’ mindset.

This approach helps designers fixate the site on what works for the user at all times.

4. Ease of Navigation

A functional, user-focused site improves navigation, meaning how easy the site is to use. A site with great navigation has easy-to-find information, a clean look, and avoids cluttering users’ visuals. In general, sites with good navigation features showcase content on the homepage. Also, the use of menus helps users find the information they want.

Another highly useful navigation feature is easy forwarding and backtracking. Effective websites achieve this feature by using breadcrumbs. Breadcrumbs trace a path for users. For instance, a user can find the following on their address bar: home>books>new>bestsellers. This path allows users to fast-forward or backtrack, depending on what section they would like to see. Additionally, keeping buttons consistent on the top of the page allows users to click on whatever section they would like to see.

Please remember that easy-to-use sites help users return. Ease of navigation, therefore, constitutes a valuable feature for successful websites.

A good rule of thumb is always to maintain the users’ mindset. Looking at a website through a user’s lens makes it easy to spot potential navigation problems. An effective website focuses on the user at all times.

5. Appearance

Appearance may seem like an obvious consideration. Nevertheless, site designers often overlook the importance of a visually appealing website.

A great website incorporates attractive visual elements, such as nice color schemes and good-quality images. Effective site design must also take its target audience into account. Appearance is, therefore, part of a user-focused design.

Please note that a visually attractive site is not merely about producing a good-looking layout.

An effective visual layout must also consider future updates. Indeed, websites are dynamic creations. In other words, designers who do not plan websites appropriately may end up with an obsolete site.


This consideration implies that site designers must create a flexible structure that can respond to changing trends.

User trends can quickly change. Furthermore, a writer or publisher may pivot in their literary offerings. These changes require websites to change along with audiences, writers, and publishers.

A common mistake is believing that a website is “complete.” While the site’s construction may be complete, it is never fully complete. It is always subject to changes, according to the circumstances.

A good rule of thumb is to audit the site every three months. This audit may include user-based surveys, functionality assessments, and overall site design based on product offerings or changing trends. Then, changes must reflect the updates needed to maintain a visually engaging user experience.

6. Effective Content Management

Effective content management is crucial to a website’s success. Writers and publishers must strive to maintain current and accurate content whenever possible.

For instance, writer bios must reflect new releases, awards, or current personal information. Similarly, publishers must ensure that their content reflects current product offerings and availability.

It is worth noting that content management also involves providing seemingly free value to users. This free value may come in the form of a blog, Q&A section, or even a video blog section. These free offerings help engage users to entice purchases and drive sales.

One of the key elements regarding effective content management is flexibility. In particular, flexibility must facilitate updating. Website publishing platforms such as WordPress provide ample support in adding or removing features and content. Moreover, site designers must consider flexibility when building sites. Sites with complex code or difficult-to-manage features may delay site updates, thereby leading to user disappointment.

7. Analytics and SEO

Analytics can help writers and publishers gain insight into their site’s engagement and effectiveness.

Metrics drive analytics’ usefulness, particularly when making decisions.

Specifically, metrics are the indicators that show the trends surrounding a site’s performance.

Here is a look at some key metrics:

  • The number of visits (daily, weekly, monthly, annually)
  • The number of unique visits
  • The number of subscribers
  • Average time spent on the site
  • Average number of users per minute or hour
  • Most-clicked content
  • Average time spent watching video content
  • The number of views related to specific content
  • The number of purchases

These indicators can help site designers, writers, and publishers optimize the site’s performance. For example, when the number of visits is trending downward, a revamped site may help invigorate traffic. Likewise, adding fresh content can also boost traffic on the site.

Please note that sites can generate greater traffic through SEO (Search Engine Optimization). SEO consists of including specific keywords in the site’s content, description, and metadata.

Here is a closer look at each one of these items.

First, the site’s content (blog posts, pages, links) must incorporate specific keywords that users type into a search engine to find certain content. For example, users interested in a how-to gardening book for beginners may use the keywords “gardening” and “beginners.” Thus, the site must utilize these words as much as possible within relevant content. When users type in these search terms into a search engine, the results will show the site.

Second, a site’s description refers to its tagline when users access it. Therefore, a site’s description must accurately depict the site’s purpose. For instance, a motivational writer may use a site description such as “a path to self-discovery” or “helping achieve self-discovery.” In both descriptions, the keyword is “self-discovery.” Consequently, a user looking for information on self-discovery will see this site in the search results.

Lastly, a site’s metadata relates to details about the site, such as the title for every page on the site, date of creation, author, descriptions for video, and images. For instance, including the writer’s name in the metadata of each page’s title will help users find the site whenever they type in the author’s name in the search terms.

Bonus: The Right Domain Name

When building a great website, a relevant domain name is crucial. A domain name is the website’s identification users type in or click on to find the site. Therefore, an effective site’s domain name must capture its purpose and message. Most commonly, domain names reflect the names of writers and publishers. Domains such as “maryjones.com” or “thepublishinghouse.com” can work very well.

There are times when being creative with domain names can prove highly useful. For example, writers may be famous for a specific line, quote, or title. Domain names like “therebeleconomist.com” or “alovingmessage.net” can resonate deeply with users. Furthermore, creative domain names such as these link writers with their work.

As for publishers, out-of-the-box domain names like “naturalhealers.com” or “thehowtonetwork.net” can sum up clearly the site’s intended message. Additionally, creative domain names provide a perfect opportunity to boost branding.

GET YOUR CONTENT WRITTEN TODAY

A Final Consideration

Building a great website requires careful planning and attention to detail. While site design is critical, the content is just as important. Thus, effective content management must ensure the site’s visibility through SEO practices and user engagement.

Unfortunately, there are occasions when site designers, writers, and publishers may lack the expertise to produce marketing copy focused on SEO practices. At this point, the intervention of a ghostwriter or ghostwriting agency can help boost a site’s visibility.

A professional ghostwriter who specializes in SEO can help increase a site’s visibility drastically by producing carefully crafted materials, including effective SEO content that incorporates specific keywords within a logical and coherent text.

Using a ghostwriter or ghostwriting agency to produce appropriate content is also an effective way to avoid keyword stuffing, which consists of packing a specific set of keywords into a text.

Often, this text is meaningless or incoherent; its sole purpose is to boost SEO.


However, search engines have cracked down on this practice. And current artificial intelligence is capable of deciphering most keyword stuffing.

Employing a ghostwriter helps produce relevant and meaningful content while putting the site on the map.

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Stephanie Hashagen - Senior Editor

Stephanie’s expertise in English and writing spans over a decade in freelancing and teaching. Stephanie worked as a staff writer and editor for The Houstonian, contributed to The Huntsville Item, freelanced for The Houston Chronicle and spent four years teaching English and reading at the junior high and high school level. She has a Master’s Degree in English from the University of St. Thomas and a Bachelor’s Degree in Journalism from Sam Houston State University. Stephanie has also ghost-authored several non-fiction and fiction manuscripts, numerous fashion and travel articles, and countless press releases, pitch letters, taglines, and print ads. Her copywriting and journalism experience includes technical copy for Tyco Flow Control and customer communications copy for a major American credit card company. Stephanie has also worked on copy and campaigns for Hilton and Carpet One Floor & Home, North America’s largest floor covering retailer. At The Writers For Hire, she has overseen, edited, proofread, or written copy for over 50 clients. Stephanie is an exceptional proofreader, writer, and editor and has a gift for adding a creative flair to projects while keeping copy professional and concise.

Barbara Adams - Copywriter

Barb Adams is an award-winning writer with more than 30 years of B2B and technical writing experience. She understands and closely follows the changing dynamics of the oil and gas industry – E&P, midstream, and upstream – and therefore needs minimum ramp up for any new O&G copywriting endeavor. Her portfolio includes hundreds of white papers, case studies, trade articles, op-eds, books, and brochures. Adams has also held positions as staff writer for a Houston agency, public relations manager for a Houston-based retail franchisor, and the advertising and promotions coordinator for a Minnesota-based hospitality company. She is a graduate of the University of Wisconsin School of Journalism.

Stacy Clifford - Copywriter

Stacy Clifford is a wearer of many hats, both literally and figuratively. Having earned a B.S. in Geology from the University of Texas at Austin in 1996, his career has covered environmental cleanup, software testing, web development, technical support, copy editing and proofreading, and martial arts instruction. He has been proofreading since 3rd grade English with Mrs. Barry, corrected every stripe of web copy for over 15 years, copy edited both fiction and non-fiction books, and written on subjects as diverse as volcanology, sword fighting, and space colonization. A fixer by nature, Stacy is a stickler for structure and form and enjoys a good challenge whipping a document into shape. When not tackling the worlds problems or teaching people how to stab each other, Stacy enjoys pencil drawing and hiking in the national parks.

Flori Meeks - Copywriter

Flori, who has more than 25 years of writing experience, began her career in suburban Detroit as a community newspaper reporter. She has worked as a neighborhood news editor for the Houston Chronicle and as a copywriter for Powell Public Relations. During more than 10 years as a freelance writer, her projects included newspaper and magazine articles, press releases, brochure and website copy, Request for Proposal (RFP) responses, and grant applications. Her clients have included Galveston Monthly magazine, Weddings in Houston magazine, Judy Nichols & Associates (public relations) and NCIC Phone Services, along with nonprofit organizations, Lifeway International and Newspring. Since joining The Writers For Hire, Flori has assisted with social media campaigns and written blog posts, articles, press releases, brochures, and web copy.

Flori has a bachelor’s degree in journalism from Oakland University.

Jessica Stautberg - Lead Copywriter

Jessica joined The Writers for Hire after several years of technical writing for two Department of Defense contractors, where she created software documentation and online help, as well as material for the company websites and newsletters. Since joining The Writers for Hire, Jessica has become the company’s resident “Wiki guru,” and manages most of the Wikipedia projects. She also manages social media campaigns for several local businesses, provides copy and layout options for website projects, writes blog posts on topics that include the oil and gas industry, web hosting, and fashion, and writes articles, brochures, books, and press releases. Jessica has a Master’s in Technical Communication from Texas State, where she also edited and proofread articles for Center of the Study of the Southwest’s academic journals while working as a ghostwriter for Infobooks.com. She has a Bachelor of Arts degree in English from Southwestern University.

Jennifer Rizzo - Copywriter / Genealogist

Jennifer, also known as "Rizzo," is a Denver-based writer and genealogist with a passion for history, travel, and languages. She studied Spanish at the University of Guadalajara in Guadalajara, Mexico and also lived and studied in Ancona, Italy. She also holds a certification for International Tour Management through the International Guide Academy, as well as a Genealogy certification from IAP Career College. Since joining The Writers For Hire, Jennifer has tackled a vast array of projects—from RPFs and SOPs to memoirs and company history books— and has done many in-depth genealogical research and family tree projects. She has also worked as Project Manager for various client projects, including family history books, websites, RFPs, blogs, autobiographies, and SOPs. Jennifer is our resident historian and genealogist, and can often be found examining 200-year-old books in various archive sites around the globe. She enjoys working closely with clients, and loves any opportunity that allows her to indulge her creative side.

Peter Albrecht - Copywriter

After putting in enough time as a busboy, a cheesesteak artist, a medical courier, and a nightclub bouncer, Peter took the logical next step—securing a position at a bicycle shop. While serving as a mechanic and a salesman, his incriminating degree in creative writing from the University of Arizona got him assigned to every additional duty that had anything to do with words. Between all the wrenching and selling, Peter wrote website copy, emails, blogs, digital and print ads, press releases, articles, advertorials, and scripts for radio and television commercials. What started as a summer job evolved into an 18-year career in the cycling industry, gaining him experience in corporate communications, public relations, social media management, event planning, marketing, and retail advertising. Since joining The Writers for Hire, Peter has branched into ghostwriting, op-eds, RFPs, SOPs, and producing work for aerospace and engineering firms, public utilities, oil and gas companies, real estate developers, and the entertainment industry. At his home base in New Jersey, Peter spends his free time souping up cheap vintage guitars, admiring his dog, and talking about moving to the Adirondacks.

Arielle Emmett - Copywriter

Arielle Emmett joined The Writers for Hire after a 30-year career in science, technology, and international journalism education. Early in her career, during the Watergate era, Arielle was selected as a journalism intern for The New York Times columnist William Safire, and she was a correspondent for Newsweek. She has worked as an editor for Science Digest, as a reporter and features staff writer for the Detroit Free Press, and as a columnist for The Philadelphia Inquirer and The American Journalism Review. She also has held senior editor and editor-in-chief positions at leading technical magazines and was a 10-year contributing editor at The Scientist. Arielle’s work has been published in Parents, Ms., OMNI, and Toronto Globe & Mail, among other publications. In 2011 she completed her doctoral dissertation in visual media and iconic photography at the University of Maryland. Since then, Arielle has taught science communications and online journalism at Temple and Drexel Universities, International College Beijing, and University of Hong Kong.

Erin Larson - Copywriter

With a Bachelor of Science in Language Arts from Georgetown University and 20 years of editorial experience, Erin brings a passion for words and well-crafted writing to every project. As a writer, she revels in the opportunity to create vibrant original copy and rejuvenate tired text. She has written on a range of topics, in a variety of styles, and for an array of platforms. As an editor, proofreader, translator, and trusted second set of eyes, she has helped clients from around the world enhance their writing. A self-proclaimed editorial perfectionist, Erin once canceled a credit card because of a grammatically incorrect form letter, which she edited and promptly sent back to the company. (Incidentally, she wasn’t surprised to receive no response.)

Devin Lawrence - Copywriter

Devin is a writer from Richmond, Virginia. He’s been an avid fan of fiction literature ever since he was young, and spent most of his adolescence pouring over one book series after another. Some of his favorites from back in the day include Percy Jackson and the Olympians, Ender’s Game, Ender’s Shadow, and The Edge Chronicles. He began pursuing creative writing when he was twelve, hoping to someday emulate his favorite authors. He has since spent more than ten years continuing to hone and expand the skills of his craft, graduating from Old Dominion University with a degree in Professional Writing in 2022. He has written on topics ranging from technology trends, to criminal justice, homeland security, self-defense, hiking and camping, workplace operational analysis, the challenges of eldercare, and data privacy. Creative by nature, Devin also dabbles as a graphic designer with particular interest in infographics and flowcharts.

Chris DeLange - Copywriter

Chris is a London-based writer with a strong background in HR/Learning & Development. He has held senior positions at large corporations in London as both Talent Development Business Partner and Head of Learning and Development. Chris graduated top of his class when he completed his MSc in Industrial Psychology at the University of Leicester in England. He also holds a TEFL/TESOL qualification in teaching English as a Second Language from Global Language Training. Chris is a big foody and is always exploring new dishes and creating new recipes. He became a qualified Chef in 2012 when he studied Culinary Arts at the International Centre For Culinary Arts in Dubai. He is very passionate about writing and is working on multiple team projects. Chris joined The Writers For Hire in 2022 and is settling in very well.

Morgan Pinales - Copywriter

Morgan has worked in marketing and communications for more than eight years, with a primary focus on copywriting and content creation. Throughout her years of experience, she has written and edited almost every kind of copy imaginable – magazine articles, blog posts, website copy, brochures, press releases, nonfiction books, newsletter articles, brand guidelines, and more – for both B2B and B2C audiences in a wide array of industries, including energy, technology, finance, healthcare, education, travel, retail, and more. In addition to her creative skills, Morgan has technical expertise in HTML coding and utilizing content management systems (e.g. WordPress) and email platforms, such as MailChimp, ExactTarget, and Constant Contact. With a lifelong interest in language, it is not surprising that Morgan has a bachelor’s degree in German and Linguistics from Rice University, where she studied more than eight languages. In 2011, she received her master’s degree in Advertising from The University of Texas, where she was accepted into the elite Texas Creative Program for her copywriting skills. In her free time, Morgan enjoys writing personalized picture books for friends and family.

Shelley Harrison Carpenter - Copywriter

Shelley’s love of words began in first grade, composing poems for her dear teacher and mentor, Mrs. Blanchard. Her writing career began with several years as a county newspaper reporter, where she developed a love for interviewing all sorts of people. Besides feature writing, her news beats included city government, education, and nonprofits of every stripe. As a determined “adult student,” Shelley graduated summa cum laude from the University of North Carolina at Greensboro in 2010 where she also wrote profiles of outstanding adult students for a “Web Weekly” newsletter and edited a grant proposal for a campus office. After college, she wrote English instructional materials, website copy, product copy, and blogs before joining two construction and development ezines as a staff writer, happy to be conducting interviews for each assignment. Several years of intervening employment in corporate merchandising and HR deepened Shelley’s understanding of the workings of larger companies and the written content they require. She now loves being part of the writing teams at The Writers for Hire. When not at a keyboard, she can be seen jogging in her Southern neighborhood or found holed up with a biography, a vegetarian cookbook, or a vintage TV show.

Melanie Green - Copywriter

Melanie Green is a Tampa-based writer and editor, with a focus on digital marketing content. She has more than 15 years of experience writing professionally, including time spent as a full-time employee of McKinsey & Company, Nielsen, and The Business Observer. She loves to write blog posts, website pages, press releases, RFPs, and whitepapers for companies of all sizes in the United States. 

She earned her Master of Fine Arts in Creative Writing with a concentration in screenwriting from National University in La Jolla, California, and her Bachelor of Arts in Writing from the University of Tampa in Tampa, Florida. 

Carol Kim - Copywriter

Carol Kim is a versatile freelance copywriter who specializes in content marketing, blog posts, website content, and email marketing for business clients. She especially enjoys diving into research and discovering what makes every company unique. Carol holds a bachelor’s degree from Pomona College and a Master’s in Public Affairs from the LBJ School at the University of Texas at Austin.

Carol is also a children’s book author, having written several fiction and nonfiction books for the educational market. She especially loves helping kids learn about the environment and social sciences. Her first nonfiction picture book from a trade publisher is due to be released in fall 2021. 

Martha Scott - Copywriter

Martha Scott’s technical writing career began on a contract at Houston’s Johnson Space Center. She edited papers for scientific journal publication, documents for departments across the site, and a book about a proposed crew escape vehicle. She produced a yearly booklet describing Shuttle contract cost-saving measures, the mission managers’ Flight Data Pack, and a 45-page booklet called Charting a Course to the Year 2000 and Beyond describing plans to develop additional space vehicles and prepare for manned Mars explorations. At Invesco, Martha edited and contributed to two company newsletters (online and hardcopy). She wrote software user manuals, Help files, Training and Benefits department documents, and, finally, shareholder reports. She returned to aerospace for the Shuttle Program’s last 5 years where she attended and produced detailed descriptions of presentations and subsequent discussions at the Orbiter Configuration Control Board’s weekly meetings. She also documented crew debriefings for 17 flights. Martha’s most recent experience was on Jacobs Engineering’s contract with a Texas City refinery for which she wrote and edited Engineering, Safety, Inspection, and Information Systems documents.

Suzanne Kearns - Copywriter

Suzanne knew she wanted to be a writer at the age of ten when she wrote her first story, and has spent the past 2 decades writing blog posts, magazine articles, nonfiction and fiction books, sales letters, white papers, press releases, website copy, and anything else that can be put in written form. She has written for Intuit, Avalara, NerdWallet, GoPayment, and as a ghostwriter for a few well-known CEO’s. Her work has appeared all around the internet, including on sites like World News and Reports, Entrepreneur.com, and Forbes. She loves nothing more than being presented with a bunch of data and asked to break it down into digestible content for readers. Most days you’ll find her sitting on her porch with her laptop, writing to the sound of the ocean, and marveling that life can be this stinking good.

Jennifer DeLay - Copywriter

Jennifer has a background in journalism and Russian area studies. She holds a BA from the University of Texas at Austin and an MSFS from Georgetown University. While in graduate school in the mid-1990s, she developed an interest in the oil and gas industry of the former Soviet Union and launched a free newsletter covering the subject. She then spent more than 20 years researching, analyzing and writing about related topics, working for multiple weekly publications and a private consulting firm. Her areas of professional interest also include energy and power in China, Iran and the Eastern Mediterranean, and for fun she researches linguistics, neuroscience and disability-related issues. She has experience in copy-editing and has frequently worked with both native and non-native English speakers, helping them to produce clear, easily understandable articles on complex political, economic, legal and technical topics. Additionally, she has managed many time-sensitive typesetting projects for community institutions. Jennifer enjoys writing personal essays and lives in Atlanta with her family.

Dana Robinson - Copywriter

Dana Robinson has been writing and editing professionally for 10 years, publishing her first article in 2007. She serves as Editor-in-Chief of a local online magazine and is a contributor to various Houston print publications. She honed her experience writing newsletters and managing social media for small businesses and non-profits before moving on to e-books, magazines, and non-fiction books for print. She also enjoys teaching creative writing workshops for children. Dana received her formal education at the University of Houston–Downtown, where she majored in professional writing, minored in creative writing, and was the recipient of the Upper Division Writing award for best essay. She completed internships with Writers In The Schools and The Bayou Review.

Brenda Hazzard - Copywriter

Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. She spent over 20 years working for the US Government in Washington and abroad, and spent several years working with the CIA during which she managed a team of writers producing internal briefs on international news, events, and politics. She writes on a variety of topics but loves opportunities to work on projects that cater to her keen interest in international affairs. She considers herself to be an empathetic editor, one who improves a draft but lets the spirit of the writer shine through. She has also worked on dissertations, white papers, newspaper articles, and family histories.

Adelia Ritchie - Copywriter

Adelia is a scientist, educator, technical writer and editor, poet, and blogger about her Pura Vida lifestyle in Costa Rica. She has more than 40 years experience writing professionally, including her years at Science Applications International Corp., Bechtel Corporation, Defense Acquisition University, and the Department of Defense. She earned her Doctor of Philosophy in Physical Organic Chemistry at Northwestern University in Evanston, Illinois, and her Bachelor of Science in Chemistry and Physics from the University of West Florida in Pensacola, Florida.

Carey Miller - Copywriter

Carey brings more than 20 years of writing and editing experience to The Writers for Hire. A lifelong writer and reader, she holds a B.A. in English from UCLA. Her background includes writing and editorial positions with both book and magazine publishers. She has worked as a copy editor and proofreader for major advertising agencies including Ogilvy & Mather and Rubin Postaer. Her experience includes magazine feature writing and editing as well as manuscript development and editing. A former advertising sales executive, she has crafted a wide range of business, sales, and marketing communication for leading magazine publishers including Conde Nast and Hearst. She has worked with major consumer brands including Nike, Visa, Levi’s, General Motors, Microsoft, Charles Schwab, and Neutrogena.

Coralee Bechteler - Copywriter

In the past, Coralee has been an organic farmer, a chicken herder, a zipline administrative assistant, and an ESL teacher for kids. Today, she's living her childhood dream of being a writer. She currently resides in New York with her cat (and muse) Hermes and a miles-long TBR list that gets longer every day. If she's not reading or crafting, you can usually find her pulled over on a country road writing something down or picking wildflowers. Coralee holds a bachelor's degree in English, an associate's degree in Horticulture, and multiple internationally recognized software testing certifications.

Cecile Brule - Copywriter

Cecile enjoys the challenge of discovering each client’s unique strengths and presenting them to a wider audience. Since joining The Writers For Hire, she has worked on blogs, newsletters, RFPs, end-user documentation, email, social media, sales pages, biographies, op-eds, and fiction.

Previously, she taught in Shenzhen, China and obtained an HSK3 (Intermediate Mandarin) certificate. Cecile enjoys gaming, drawing, producing short films, and growing fifteen different varieties of apples with Serenity Orchards.

Rosalind Stanley - Copywriter

Rosalind Stanley grew up on the Coast of Maine and then accidentally spent fifteen years in Virginia's Blue Ridge Mountains, before moving to the Midwest. She graduated from Lynchburg College in 2008 with a B.A. in Creative Writing (and a minor in Theater Performance); ever since, Rosalind has endeavored to make writing a part of her daily life, whether creative or technical, whether as a volunteer or an employee. She has tutored students, taught workshops, edited fiction and non-fiction books, and worked as a beta reader and a legal writer. She also publishes a newsletter on Substack, where she releases her own fiction serially. When not writing, Rosalind is busy homeschooling her four children and raiding the local library for new fiction.

Sean Patrick Hill - Copywriter

Sean has been a professional writer for more than 25 years, and has an M.A. in Writing from Portland State University and an M.F.A. in Poetry from Warren Wilson College. He's the author of five books, and his writing has won him grants and fellowships from the Kentucky Arts Council, the Vermont Studio Center, the Elizabeth George Foundation, and the Regional Arts and Culture Council. He lives in Louisville, Kentucky, where he also works at his photography.

Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.
Wintress