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15 Reasons You Should Write a Company History Book

15 Reasons You Should Write a Company History Book

Amazon, Facebook, McDonald’s, and Starbucks — all well-loved and groundbreaking brands that have one thing in common: They all published a company history book. Corporate greats such as these used books to tell tales of their venture’s humble beginnings and eventual rise to greatness.

But why write a company history book? Why go through the additional expense and effort of sifting through your business history to share with the public?

As you might have guessed, there’s much to gain. In this article, we share with you 15 compelling reasons why you should consider coming up with your own company history book.

Before we get started, let’s review why your company’s history is valuable.

Why Is a Company’s History Valuable?

Trust is an essential component in any business relationship. When customers are looking to place their trust in a company, they ultimately choose one that demonstrates commitment and honesty.

Your company's history is your most valuable asset in earning this trust.

Changes in leadership, and iterations to your products, services, operations, and marketing strategies speak of reliability that can help cement your brand, not just in people’s minds but hearts as well.

Telling your story is also an opportunity to share your brand’s values. You can share how you stayed true to your values in the beginning and during hard times. It can be a powerful testimony of your commitment and resilience.

After all, a company that has remained faithful to its values through the years is attractive in today’s authenticity-driven world and invites more business.

Lastly, your company history is a great way to build lasting value for your company. Instead of having a one-and-done transactional relationship with your clients, sharing where you came from and what it took to get there helps your stakeholders remember you, even after their business with you is concluded.

Combined with great products or services, your company history is a powerful way to leave your audience with a lasting impression of your company, values, and reliability.

We’ve established why company history is essential, but why should you use a company history to share it? Take a look at these 15 reasons for writing a company history book.

15 Reasons Why You Should Consider Writing a Company History Book

When people look at your company, does it inspire loyalty and trust? Does your brand seem relatable, credible, and relevant to the public?

It can be tough to become associated with these qualities, but a company history book can be an excellent way to accomplish this.

If your company has some history to it, here’s why you should consider getting it all down on paper and sharing it with the public.

#1. To Understand the Values of Your Company

Who would you rather do business with — a company whose values you understand or one you know little about? If you chose the former, you’re not alone. According to a 2020 report published by 5W, 71 percent of customers prefer purchasing from brands whose values resonate with theirs. That number is even higher for millennials, at 83 percent.

Core values are a great way to show customers what you stand for. Company history books help educate them and make it easier to associate themselves with your cause, earning greater loyalty!

People who know exactly why they do business with you can help spread the word about your business. They’ll readily share why they’ve chosen to transact with you out of all the competition.

#2. To Establish an Original Vision for the Future

Having a written history of your company makes it easier to foresee and chart its future.

When history shows where you came from, the path forward becomes clearer. A clear vision can anchor executives and employees into helping you achieve your vision.

#3. To Identify Areas of Improvement in the Workplace

Knowing your company’s weaknesses will help it grow.

A company history book can help you identify past stumbling blocks and address them more effectively.

Whether your challenges lie in branding, improving customer experience, better market research, or getting better results from your teams, company history books can help pinpoint your weaknesses and identify areas for growth.

#4. To Provide a Roadmap for Your Organization’s Success

What successes has your company achieved? What were the major challenges and milestones that led to it? How did you overcome them? All this and more can be documented in your company history book.

Chapters about your organization’s road to success can be opportunities for employees and executives to reflect on its achievements.

Through reflection, they can identify behaviors and values that led the company to achieve its goals and set it up for even greater victories.

#5. To Commemorate Major Company Events

Do you have a major event coming up? Perhaps it’s your company’s 50th year in business. Maybe you’re about to close your 1,000th deal, or perhaps you’re about to hire your 100th employee.

Whatever the occasion, releasing a company history book can give your celebration a sense of occasion and history in a way that branded souvenirs and other corporate giveaways can’t.

It’s also a distinctive way for a company to stand out among competitors. After all, what could be more unique and personal than your own history?

#6. To Track Progress in Your Business

As a company, you have many ways to track your progress, from annual reports, financials, weekly progress reports, and a wide range of metrics. When you have all these in your arsenal, why would you want to add a company history book to the mix?

Figures, charts, and metrics are only one side of the equation. Despite our dependency on numbers, we can’t ignore the importance of knowing the story behind them.

Numbers might be impressive and can keep us in check in terms of budgets and targets, but history inspires people.

It fuels passion and motivation. It gives them a reason to latch onto those numbers and shoot for them.

The next time you want to get a better sense of where you are today and what you need to do next, don’t just look at the numbers. Consider the history of your company and the people, changes, and milestones that got you to where you are today. Company history books give us a unique perspective that numbers simply can’t provide.

#7. To Build Credibility

Credibility is key to any business. A study shows that 93% of customers check reviews before they purchase goods or services from an online provider, and this number is only expected to grow.

In an era where most things are done online, business can get impersonal. Brands can be harder to trust.

A company history book can be a great way to establish yourself as an expert in your niche, show that you value customer relationships, and demonstrate that you’ve been in business for a long time.

Of course, you’ll have to make sure that the publication you release highlights these qualities. Many companies hoping to build their reputations hire a ghostwriter or a company historian to chronicle their history.

#8. To Inspire Other Brands

How would you like to set benchmarks in the industry the way Starbucks, Amazon, Facebook, and McDonald’s have? While it sounds like a monumental goal, a company history book with inspiring stories and achievements is a step in the right direction.

Your company’s history can include inspiring stories about unique and successful marketing tactics you’ve employed, a different approach to customer service, innovative ways you responded to people’s pain points, and more.

When written and executed the right way, a company history book can showcase your greatest accomplishments.

It can serve as a precedent for others in your industry or even for businesses in general.

#9. To Build a Brand People Love

Think of three brands you like and support.

It could be because they make great products, you respond to their brand values, or you like how they market themselves.

Most likely, it’s a combination of all three.

Well-loved brands are experts at bringing these three aspects together and turning them into brand love.

Ultimately, a company history book can engender love and loyalty for your brand.

Since a company history book will undoubtedly talk about your company’s product, values, beliefs, and strategies, it’s an excellent way to build a following and rally support.

#10. To Engage Customers and Improve Sales

If a company history book can help inspire other businesses, why not your own customers? Tell the story of how you came up with your bestselling product, why you chose to market it a certain way, or why you designed it that way.

You can also share stories of inspiring leaders who left an indelible mark on the company and changed it for the better. Share business struggles and how you overcame them.

After several years of operation, your business will undoubtedly have a wealth of insights and interesting stories to tell.

This behind-the-scenes look can help create more engaged customers and ultimately improve sales. With a company history book, you’ll improve your chances of closing a sale even before they reach your website or visit your store.

#11. To Throw Light on Defeats and Hardships Faced

You can’t make history without having your share of failures. To read about companies that have been around for decades and even centuries is to read stories of meltdowns and problems that almost led them to close down. Some companies actually shut down, only to re-open stronger than ever.

In 1997, Apple was losing millions of dollars each quarter and was close to bankruptcy. If competitor Microsoft hadn’t swooped in with $150 million, we might not be enjoying today's i-products.

Another example is Marvel Comics. Plagued by corporate intrigue, questionable investments, and financial woes, it ended up filing for bankruptcy in 1996.

Slowly, the company re-emerged and became a multi-billion-dollar earner as it shifted its focus to the big screen.

Companies that faced and conquered problems seem more authentic and relatable. Instead of hiding hardships, use your company history book to highlight how you faced the impossible and went on to succeed anyway.

#12. To Acknowledge People Who Have Made a Difference in the Company

What would Tesla be without Elon Musk or Berkshire Hathaway without Warren Buffett? A company history book is a great way to pay tribute to your own Elons and Warrens.

Though it can seem like an overblown way to say thank you, it’s not without benefit to your own company.

You can’t shine a light on the people who have made a tremendous difference to your business without ultimately telling the world how great the company they work for has become.

#13. To Gain and Retain Customer Trust

A company history book can help you gain and retain customer trust.

Shady, fly-by-night businesses won’t go through the trouble of publishing their own volumes. It’s a unique opportunity that only well-established, credible, and time-tested companies have.

#14. To Remember Important Life Lessons Learned From the Past

A great way to avoid repeating mistakes from the past is to remember them. Company history books are great opportunities to take stock of what went down and what to avoid in the future.

Whether you’re contemplating changes in daily operations, organizational structure, or marketing decisions, you can take a few pages from your history book to validate if it is indeed the right move.

#15. To Celebrate Your Journey

You wouldn’t be thinking of coming up with your own company history book if your company didn’t succeed. Most likely, it was a journey full of problems, issues, and even downfalls, yet you emerged from it victorious.

That is a journey worth celebrating, and there is no better way to do it than with a company history book.

Time to Get Started!

There you go — 15 reasons you should have a company history book. As you can see, it’s more than just another coffee-table book. It documents your journey, evolution, and success as a business. It also has loads of benefits for customers, management, employees, investors, and the company itself.

Since it’s an important account of your organization’s history, you should hire someone with the right skill set to write it for you. Your writer-historian should be able to do research, interview key executives and leaders, and present the information well.

At the end of the day, people should be able to easily see what made and continues to make your brand great.

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Flori has a bachelor’s degree in journalism from Oakland University.

Jessica Stautberg - Lead Copywriter

Jessica joined The Writers for Hire after several years of technical writing for two Department of Defense contractors, where she created software documentation and online help, as well as material for the company websites and newsletters. Since joining The Writers for Hire, Jessica has become the company’s resident “Wiki guru,” and manages most of the Wikipedia projects. She also manages social media campaigns for several local businesses, provides copy and layout options for website projects, writes blog posts on topics that include the oil and gas industry, web hosting, and fashion, and writes articles, brochures, books, and press releases. Jessica has a Master’s in Technical Communication from Texas State, where she also edited and proofread articles for Center of the Study of the Southwest’s academic journals while working as a ghostwriter for Infobooks.com. She has a Bachelor of Arts degree in English from Southwestern University.

Jennifer Rizzo - Copywriter / Genealogist

Jennifer, also known as "Rizzo," is a Denver-based writer and genealogist with a passion for history, travel, and languages. She studied Spanish at the University of Guadalajara in Guadalajara, Mexico and also lived and studied in Ancona, Italy. She also holds a certification for International Tour Management through the International Guide Academy, as well as a Genealogy certification from IAP Career College. Since joining The Writers For Hire, Jennifer has tackled a vast array of projects—from RPFs and SOPs to memoirs and company history books— and has done many in-depth genealogical research and family tree projects. She has also worked as Project Manager for various client projects, including family history books, websites, RFPs, blogs, autobiographies, and SOPs. Jennifer is our resident historian and genealogist, and can often be found examining 200-year-old books in various archive sites around the globe. She enjoys working closely with clients, and loves any opportunity that allows her to indulge her creative side.

Peter Albrecht - Copywriter

After putting in enough time as a busboy, a cheesesteak artist, a medical courier, and a nightclub bouncer, Peter took the logical next step—securing a position at a bicycle shop. While serving as a mechanic and a salesman, his incriminating degree in creative writing from the University of Arizona got him assigned to every additional duty that had anything to do with words. Between all the wrenching and selling, Peter wrote website copy, emails, blogs, digital and print ads, press releases, articles, advertorials, and scripts for radio and television commercials. What started as a summer job evolved into an 18-year career in the cycling industry, gaining him experience in corporate communications, public relations, social media management, event planning, marketing, and retail advertising. Since joining The Writers for Hire, Peter has branched into ghostwriting, op-eds, RFPs, SOPs, and producing work for aerospace and engineering firms, public utilities, oil and gas companies, real estate developers, and the entertainment industry. At his home base in New Jersey, Peter spends his free time souping up cheap vintage guitars, admiring his dog, and talking about moving to the Adirondacks.

Arielle Emmett - Copywriter

Arielle Emmett joined The Writers for Hire after a 30-year career in science, technology, and international journalism education. Early in her career, during the Watergate era, Arielle was selected as a journalism intern for The New York Times columnist William Safire, and she was a correspondent for Newsweek. She has worked as an editor for Science Digest, as a reporter and features staff writer for the Detroit Free Press, and as a columnist for The Philadelphia Inquirer and The American Journalism Review. She also has held senior editor and editor-in-chief positions at leading technical magazines and was a 10-year contributing editor at The Scientist. Arielle’s work has been published in Parents, Ms., OMNI, and Toronto Globe & Mail, among other publications. In 2011 she completed her doctoral dissertation in visual media and iconic photography at the University of Maryland. Since then, Arielle has taught science communications and online journalism at Temple and Drexel Universities, International College Beijing, and University of Hong Kong.

Erin Larson - Copywriter

With a Bachelor of Science in Language Arts from Georgetown University and 20 years of editorial experience, Erin brings a passion for words and well-crafted writing to every project. As a writer, she revels in the opportunity to create vibrant original copy and rejuvenate tired text. She has written on a range of topics, in a variety of styles, and for an array of platforms. As an editor, proofreader, translator, and trusted second set of eyes, she has helped clients from around the world enhance their writing. A self-proclaimed editorial perfectionist, Erin once canceled a credit card because of a grammatically incorrect form letter, which she edited and promptly sent back to the company. (Incidentally, she wasn’t surprised to receive no response.)

Devin Lawrence - Copywriter

Devin is a writer from Richmond, Virginia. He’s been an avid fan of fiction literature ever since he was young, and spent most of his adolescence pouring over one book series after another. Some of his favorites from back in the day include Percy Jackson and the Olympians, Ender’s Game, Ender’s Shadow, and The Edge Chronicles. He began pursuing creative writing when he was twelve, hoping to someday emulate his favorite authors. He has since spent more than ten years continuing to hone and expand the skills of his craft, graduating from Old Dominion University with a degree in Professional Writing in 2022. He has written on topics ranging from technology trends, to criminal justice, homeland security, self-defense, hiking and camping, workplace operational analysis, the challenges of eldercare, and data privacy. Creative by nature, Devin also dabbles as a graphic designer with particular interest in infographics and flowcharts.

Chris DeLange - Copywriter

Chris is a London-based writer with a strong background in HR/Learning & Development. He has held senior positions at large corporations in London as both Talent Development Business Partner and Head of Learning and Development. Chris graduated top of his class when he completed his MSc in Industrial Psychology at the University of Leicester in England. He also holds a TEFL/TESOL qualification in teaching English as a Second Language from Global Language Training. Chris is a big foody and is always exploring new dishes and creating new recipes. He became a qualified Chef in 2012 when he studied Culinary Arts at the International Centre For Culinary Arts in Dubai. He is very passionate about writing and is working on multiple team projects. Chris joined The Writers For Hire in 2022 and is settling in very well.

Morgan Pinales - Copywriter

Morgan has worked in marketing and communications for more than eight years, with a primary focus on copywriting and content creation. Throughout her years of experience, she has written and edited almost every kind of copy imaginable – magazine articles, blog posts, website copy, brochures, press releases, nonfiction books, newsletter articles, brand guidelines, and more – for both B2B and B2C audiences in a wide array of industries, including energy, technology, finance, healthcare, education, travel, retail, and more. In addition to her creative skills, Morgan has technical expertise in HTML coding and utilizing content management systems (e.g. WordPress) and email platforms, such as MailChimp, ExactTarget, and Constant Contact. With a lifelong interest in language, it is not surprising that Morgan has a bachelor’s degree in German and Linguistics from Rice University, where she studied more than eight languages. In 2011, she received her master’s degree in Advertising from The University of Texas, where she was accepted into the elite Texas Creative Program for her copywriting skills. In her free time, Morgan enjoys writing personalized picture books for friends and family.

Shelley Harrison Carpenter - Copywriter

Shelley’s love of words began in first grade, composing poems for her dear teacher and mentor, Mrs. Blanchard. Her writing career began with several years as a county newspaper reporter, where she developed a love for interviewing all sorts of people. Besides feature writing, her news beats included city government, education, and nonprofits of every stripe. As a determined “adult student,” Shelley graduated summa cum laude from the University of North Carolina at Greensboro in 2010 where she also wrote profiles of outstanding adult students for a “Web Weekly” newsletter and edited a grant proposal for a campus office. After college, she wrote English instructional materials, website copy, product copy, and blogs before joining two construction and development ezines as a staff writer, happy to be conducting interviews for each assignment. Several years of intervening employment in corporate merchandising and HR deepened Shelley’s understanding of the workings of larger companies and the written content they require. She now loves being part of the writing teams at The Writers for Hire. When not at a keyboard, she can be seen jogging in her Southern neighborhood or found holed up with a biography, a vegetarian cookbook, or a vintage TV show.

Melanie Green - Copywriter

Melanie Green is a Tampa-based writer and editor, with a focus on digital marketing content. She has more than 15 years of experience writing professionally, including time spent as a full-time employee of McKinsey & Company, Nielsen, and The Business Observer. She loves to write blog posts, website pages, press releases, RFPs, and whitepapers for companies of all sizes in the United States. 

She earned her Master of Fine Arts in Creative Writing with a concentration in screenwriting from National University in La Jolla, California, and her Bachelor of Arts in Writing from the University of Tampa in Tampa, Florida. 

Carol Kim - Copywriter

Carol Kim is a versatile freelance copywriter who specializes in content marketing, blog posts, website content, and email marketing for business clients. She especially enjoys diving into research and discovering what makes every company unique. Carol holds a bachelor’s degree from Pomona College and a Master’s in Public Affairs from the LBJ School at the University of Texas at Austin.

Carol is also a children’s book author, having written several fiction and nonfiction books for the educational market. She especially loves helping kids learn about the environment and social sciences. Her first nonfiction picture book from a trade publisher is due to be released in fall 2021. 

Martha Scott - Copywriter

Martha Scott’s technical writing career began on a contract at Houston’s Johnson Space Center. She edited papers for scientific journal publication, documents for departments across the site, and a book about a proposed crew escape vehicle. She produced a yearly booklet describing Shuttle contract cost-saving measures, the mission managers’ Flight Data Pack, and a 45-page booklet called Charting a Course to the Year 2000 and Beyond describing plans to develop additional space vehicles and prepare for manned Mars explorations. At Invesco, Martha edited and contributed to two company newsletters (online and hardcopy). She wrote software user manuals, Help files, Training and Benefits department documents, and, finally, shareholder reports. She returned to aerospace for the Shuttle Program’s last 5 years where she attended and produced detailed descriptions of presentations and subsequent discussions at the Orbiter Configuration Control Board’s weekly meetings. She also documented crew debriefings for 17 flights. Martha’s most recent experience was on Jacobs Engineering’s contract with a Texas City refinery for which she wrote and edited Engineering, Safety, Inspection, and Information Systems documents.

Suzanne Kearns - Copywriter

Suzanne knew she wanted to be a writer at the age of ten when she wrote her first story, and has spent the past 2 decades writing blog posts, magazine articles, nonfiction and fiction books, sales letters, white papers, press releases, website copy, and anything else that can be put in written form. She has written for Intuit, Avalara, NerdWallet, GoPayment, and as a ghostwriter for a few well-known CEO’s. Her work has appeared all around the internet, including on sites like World News and Reports, Entrepreneur.com, and Forbes. She loves nothing more than being presented with a bunch of data and asked to break it down into digestible content for readers. Most days you’ll find her sitting on her porch with her laptop, writing to the sound of the ocean, and marveling that life can be this stinking good.

Jennifer DeLay - Copywriter

Jennifer has a background in journalism and Russian area studies. She holds a BA from the University of Texas at Austin and an MSFS from Georgetown University. While in graduate school in the mid-1990s, she developed an interest in the oil and gas industry of the former Soviet Union and launched a free newsletter covering the subject. She then spent more than 20 years researching, analyzing and writing about related topics, working for multiple weekly publications and a private consulting firm. Her areas of professional interest also include energy and power in China, Iran and the Eastern Mediterranean, and for fun she researches linguistics, neuroscience and disability-related issues. She has experience in copy-editing and has frequently worked with both native and non-native English speakers, helping them to produce clear, easily understandable articles on complex political, economic, legal and technical topics. Additionally, she has managed many time-sensitive typesetting projects for community institutions. Jennifer enjoys writing personal essays and lives in Atlanta with her family.

Dana Robinson - Copywriter

Dana Robinson has been writing and editing professionally for 10 years, publishing her first article in 2007. She serves as Editor-in-Chief of a local online magazine and is a contributor to various Houston print publications. She honed her experience writing newsletters and managing social media for small businesses and non-profits before moving on to e-books, magazines, and non-fiction books for print. She also enjoys teaching creative writing workshops for children. Dana received her formal education at the University of Houston–Downtown, where she majored in professional writing, minored in creative writing, and was the recipient of the Upper Division Writing award for best essay. She completed internships with Writers In The Schools and The Bayou Review.

Brenda Hazzard - Copywriter

Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. She spent over 20 years working for the US Government in Washington and abroad, and spent several years working with the CIA during which she managed a team of writers producing internal briefs on international news, events, and politics. She writes on a variety of topics but loves opportunities to work on projects that cater to her keen interest in international affairs. She considers herself to be an empathetic editor, one who improves a draft but lets the spirit of the writer shine through. She has also worked on dissertations, white papers, newspaper articles, and family histories.

Adelia Ritchie - Copywriter

Adelia is a scientist, educator, technical writer and editor, poet, and blogger about her Pura Vida lifestyle in Costa Rica. She has more than 40 years experience writing professionally, including her years at Science Applications International Corp., Bechtel Corporation, Defense Acquisition University, and the Department of Defense. She earned her Doctor of Philosophy in Physical Organic Chemistry at Northwestern University in Evanston, Illinois, and her Bachelor of Science in Chemistry and Physics from the University of West Florida in Pensacola, Florida.

Carey Miller - Copywriter

Carey brings more than 20 years of writing and editing experience to The Writers for Hire. A lifelong writer and reader, she holds a B.A. in English from UCLA. Her background includes writing and editorial positions with both book and magazine publishers. She has worked as a copy editor and proofreader for major advertising agencies including Ogilvy & Mather and Rubin Postaer. Her experience includes magazine feature writing and editing as well as manuscript development and editing. A former advertising sales executive, she has crafted a wide range of business, sales, and marketing communication for leading magazine publishers including Conde Nast and Hearst. She has worked with major consumer brands including Nike, Visa, Levi’s, General Motors, Microsoft, Charles Schwab, and Neutrogena.

Coralee Bechteler - Copywriter

In the past, Coralee has been an organic farmer, a chicken herder, a zipline administrative assistant, and an ESL teacher for kids. Today, she's living her childhood dream of being a writer. She currently resides in New York with her cat (and muse) Hermes and a miles-long TBR list that gets longer every day. If she's not reading or crafting, you can usually find her pulled over on a country road writing something down or picking wildflowers. Coralee holds a bachelor's degree in English, an associate's degree in Horticulture, and multiple internationally recognized software testing certifications.

Cecile Brule - Copywriter

Cecile enjoys the challenge of discovering each client’s unique strengths and presenting them to a wider audience. Since joining The Writers For Hire, she has worked on blogs, newsletters, RFPs, end-user documentation, email, social media, sales pages, biographies, op-eds, and fiction.

Previously, she taught in Shenzhen, China and obtained an HSK3 (Intermediate Mandarin) certificate. Cecile enjoys gaming, drawing, producing short films, and growing fifteen different varieties of apples with Serenity Orchards.

Rosalind Stanley - Copywriter

Rosalind Stanley grew up on the Coast of Maine and then accidentally spent fifteen years in Virginia's Blue Ridge Mountains, before moving to the Midwest. She graduated from Lynchburg College in 2008 with a B.A. in Creative Writing (and a minor in Theater Performance); ever since, Rosalind has endeavored to make writing a part of her daily life, whether creative or technical, whether as a volunteer or an employee. She has tutored students, taught workshops, edited fiction and non-fiction books, and worked as a beta reader and a legal writer. She also publishes a newsletter on Substack, where she releases her own fiction serially. When not writing, Rosalind is busy homeschooling her four children and raiding the local library for new fiction.

Sean Patrick Hill - Copywriter

Sean has been a professional writer for more than 25 years, and has an M.A. in Writing from Portland State University and an M.F.A. in Poetry from Warren Wilson College. He's the author of five books, and his writing has won him grants and fellowships from the Kentucky Arts Council, the Vermont Studio Center, the Elizabeth George Foundation, and the Regional Arts and Culture Council. He lives in Louisville, Kentucky, where he also works at his photography.

Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.
Wintress